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http://www.ocregister.com/ocregister/entertainment/columns/article_1270082.php
KZLA CHANGES
E-mails continue to arrive from readers lamenting the format flip of country KZLA/93.9 FM to rhythmic pop contemporary. The loss of Peter Tilden, Shawn Parrand others has clearly touched a nerve. On the plus side, KFRG/95.1 FM recognizes that country music has a wide and loyal following and even though it is based in the Inland Empire, it is on track with plans to improve reception in Orange and Los Angeles counties.
"We have been talking about expanding our community service, and while we know our roots are in the Inland Empire, we are beginning to reference Orange County more in our drive-time weather and traffic reports," said Tom Hoyt, senior vice president and market manager of the CBS-owned station.
"We have on order and will be testing in a few weeks a new antenna configuration. Currently, we lose 4, maybe 5 percent of our signal propagation that bounces off the backside of our antenna into the San Bernardino mountains.
"The new antenna will focus more down this way, into the existing contour. You will then begin to hear us better in buildings and homes," he said.
Car reception for K-Frog is very strong everywhere. I've driven from Mission Viejo to Arcadia, to as far away as Torrance and Marina del Rey and the reception was loud and clear.
K-Frog's focus is "family fun entertainment," Hoyt said. "There is a country heritage here that goes back 17 years. Country music as a genre has its ups and downs, but the secret to our success has been a low-key hometown kind of approach," he said.
Arbitron ratings support Hoyt. KFRG is No. 1 overall among adults age 25-54, No. 5 in morning drive, No. 1 middays, and No. 2 3-7 p.m. It's No. 10 from 7 p.m. to midnight when listeners seem more in a mood for news, talk, rock, adult contemporary or rhythm and blues.
KZLA CHANGES
E-mails continue to arrive from readers lamenting the format flip of country KZLA/93.9 FM to rhythmic pop contemporary. The loss of Peter Tilden, Shawn Parrand others has clearly touched a nerve. On the plus side, KFRG/95.1 FM recognizes that country music has a wide and loyal following and even though it is based in the Inland Empire, it is on track with plans to improve reception in Orange and Los Angeles counties.
"We have been talking about expanding our community service, and while we know our roots are in the Inland Empire, we are beginning to reference Orange County more in our drive-time weather and traffic reports," said Tom Hoyt, senior vice president and market manager of the CBS-owned station.
"We have on order and will be testing in a few weeks a new antenna configuration. Currently, we lose 4, maybe 5 percent of our signal propagation that bounces off the backside of our antenna into the San Bernardino mountains.
"The new antenna will focus more down this way, into the existing contour. You will then begin to hear us better in buildings and homes," he said.
Car reception for K-Frog is very strong everywhere. I've driven from Mission Viejo to Arcadia, to as far away as Torrance and Marina del Rey and the reception was loud and clear.
K-Frog's focus is "family fun entertainment," Hoyt said. "There is a country heritage here that goes back 17 years. Country music as a genre has its ups and downs, but the secret to our success has been a low-key hometown kind of approach," he said.
Arbitron ratings support Hoyt. KFRG is No. 1 overall among adults age 25-54, No. 5 in morning drive, No. 1 middays, and No. 2 3-7 p.m. It's No. 10 from 7 p.m. to midnight when listeners seem more in a mood for news, talk, rock, adult contemporary or rhythm and blues.