K-Hits vs K-Love

[Word!]

Will K-Love sue due to the name too close in similarity in the market since they have seniority??

 

[DToTheJ]

That would be like K-Love not coexisting in the same market as one with, say, a "K-Rock." Apples and grapes.

 

[Word!]

There's been lawsuits between other companies when it comes to name similarities. In this case with radio, I believe it could affect diaries

 

[mjb1124]

I think that K-(insert word here) is too common of a branding for there to be any real impact. At that rate, you might as well say that two stations with a letter and a frequency as their identity (such as B101 and Q102 in Philadelphia) can't co-exist in a market.

 

[fybush]

There's been lawsuits between other companies when it comes to name similarities. In this case with radio, I believe it could affect diaries

Chicago is a PPM market. No diaries to be affected.

 

[avtosalon]

IMO 'K-Hits' is a ridiculous name for a radio station. Reminds me of K-mart or K-car (Dodge Aries and Plymouth Reliant).

 

[Tom Wells]

K-anything IS pretty much meaningless as a clever name device ever since K-Mart was coined by the Kresge Corp.

And I suppose W-Love and W-Rock are really clever names that could be used WEST of the Miss. River,
just to keep things interesting.

Why 'K", when it already has currency as the first letter in so many callsigns?

If I were called by a survey, as has happened maybe twice in life, and asked about whatg radio stations
I listen to, if they asked me if I listened to to K-rock, I'm sure I'd tell them that's impossible, since I live
much too far east of the Mississippi river to listen to K-anything, except on AM skywave.

I will never understand why so many stations are embarrassed of their call signs to extent they bury them.
That's the REAL brand name that's being quickly mumbled at the TOH.
The "marketing" names all dilute and diminish the real brand, because there are hundreds of these
generic-named stations, but only 1 set of unique call letters per station.

BOTH, calls and vanity naming, should at least be linked in enough liners , running often enough, that upon hearing
"F-Rock", that the listener's BRAIN will fill in the call letters the rest of the time.

 

[uncamark]

K-anything IS pretty much meaningless as a clever name device ever since K-Mart was coined by the Kresge Corp.

And I suppose W-Love and W-Rock are really clever names that could be used WEST of the Miss. River,
just to keep things interesting.

Why 'K", when it already has currency as the first letter in so many callsigns?

If I were called by a survey, as has happened maybe twice in life, and asked about whatg radio stations
I listen to, if they asked me if I listened to to K-rock, I'm sure I'd tell them that's impossible, since I live
much too far east of the Mississippi river to listen to K-anything, except on AM skywave.

I will never understand why so many stations are embarrassed of their call signs to extent they bury them.
That's the REAL brand name that's being quickly mumbled at the TOH.
The "marketing" names all dilute and diminish the real brand, because there are hundreds of these
generic-named stations, but only 1 set of unique call letters per station.

In most of the rest of the world, radio stations are known by their names, not their callsigns. The U.S., Canada and Australia are just playing catchup with the rest of the world.

 

[Tom Wells]

Thats' IT!
Radio Catchup! (or Ketchup)

It's all positioning, all marketing. It's hiding in a crowd of cutesy names instead your unique given "name",
in this case call letters.

Why be one of a mob with the same name?


And I really don't mind what the rest of the world wants to do.

We were just fine doing the way WE do things here in the US, thank you.
I do NOT need to be told that we must do it the way others do it.
Their situation is different. I'm happy they have made thier choices and that they can.

Or maybe because Italy disbanded iits governmental body concerned with RF regualtion, we should too?

 

[GSP163]

In the NYC area we had a K-Rock (92.3 WXRK) & K-Joy (98.3 WKJY)......We also at one time had a K-Rock & G-Rock (106.3 WHTG-FM)....We still have 2 "Star" branded stations (99.1 WAWZ & 99.9 WEZN) that can be heard in the NYC metro but since they target different areas and different formats both don't seem to mind.

 

[xmusicmatt]

In the NYC area we had a K-Rock (92.3 WXRK) & K-Joy (98.3 WKJY)......We also at one time had a K-Rock & G-Rock (106.3 WHTG-FM)....We still have 2 "Star" branded stations (99.1 WAWZ & 99.9 WEZN) that can be heard in the NYC metro but since they target different areas and different formats both don't seem to mind.

And When 96.7 moves into NYC .. You'll hear K-Love in parts of NYC.

 

[FightingIrish]

In most of the rest of the world, radio stations are known by their names, not their callsigns. The U.S., Canada and Australia are just playing catchup with the rest of the world.

Very true. For example, British radio stations all have callsigns that start with "G", but nobody (including those in the government) knows what they are.

 

[davideduardo]

I will never understand why so many stations are embarrassed of their call signs to extent they bury them.

A few years back, there was a sidebar study done by one of the radio research companies that works internationally. As part of other projects, they asked demographically comparable groups how many radio stations they could name by whatever identifier they normally used.

In places with as many or more stations where stations had names, not call letters, people remembered twice as many stations.

In the US, where people could not remember calls for more than a couple of stations, they defaulted to naming the frequency... the least "personalized" of the possibilities.

US stations that appeal to under-55'ers tend to have a name of some kind, whether based on the calls (or the calls are based on the name) or otherwise. B-101, The Wave, Que Buena, B-96, The Lake, etc.

A good name helps market a product. Call letters don't.

 

[secondchoice]

I will never understand why so many stations are embarrassed of their call signs to extent they bury them.

A few years back, there was a sidebar study done by one of the radio research companies that works internationally. As part of other projects, they asked demographically comparable groups how many radio stations they could name by whatever identifier they normally used.

In places with as many or more stations where stations had names, not call letters, people remembered twice as many stations.

In the US, where people could not remember calls for more than a couple of stations, they defaulted to naming the frequency... the least "personalized" of the possibilities.

US stations that appeal to under-55'ers tend to have a name of some kind, whether based on the calls (or the calls are based on the name) or otherwise. B-101, The Wave, Que Buena, B-96, The Lake, etc.

A good name helps market a product. Call letters don't.

Now I know why WAMO in Pittsburgh is no more. IMHO WAMO was a great set of call letters! Of course there was other resons WAMO is no more in Pittsburgh

 

[b344077]

I ran a station in Oklahoma that simply used the "K" handle. Big whif.

 

[radioman148]

I remember when call letters did have meaning such as WSEX in Arlington Height, Il in the 80s. ;D

 

[Word!]

Whole issue for this post was in a few markets, say in WRDW was forced to change when they flipped from Wild 96-5 to Wired 96-5. When BCR was selling off stations, 103.1 Morris originally was using Party 103.1 and Cromwell sued due to their use of the "Party" name for 98-5, 101.1, and 93.1 There were some other instances i cant remember right now off hand but you see the picture.

My whole thing was K-Love and K-Hits is such similarity in names, I figured something could erupt.

I think its a stupid name anyways. Why CBS didnt they just bring back Magic 104??

 

[uncamark]

Whole issue for this post was in a few markets, say in WRDW was forced to change when they flipped from Wild 96-5 to Wired 96-5. When BCR was selling off stations, 103.1 Morris originally was using Party 103.1 and Cromwell sued due to their use of the "Party" name for 98-5, 101.1, and 93.1 There were some other instances i cant remember right now off hand but you see the picture.

My whole thing was K-Love and K-Hits is such similarity in names, I figured something could erupt.

I think its a stupid name anyways. Why CBS didnt they just bring back Magic 104??

Same reason they're playing 80s music and not hiring 60s jocks. They're not after the same audience who listened to Magic 104 in 1984.

 

[recto101]

In the NYC area we had a K-Rock (92.3 WXRK) & K-Joy (98.3 WKJY)......We also at one time had a K-Rock & G-Rock (106.3 WHTG-FM)....We still have 2 "Star" branded stations (99.1 WAWZ & 99.9 WEZN) that can be heard in the NYC metro but since they target different areas and different formats both don't seem to mind.

And When 96.7 moves into NYC .. You'll hear K-Love in parts of NYC.

Wait I thought K-LOVE is a chain of LP Religious stations in California from Napa, Sacramento to San Jose.

 

[mbatchelor]

In the NYC area we had a K-Rock (92.3 WXRK) & K-Joy (98.3 WKJY)......We also at one time had a K-Rock & G-Rock (106.3 WHTG-FM)....We still have 2 "Star" branded stations (99.1 WAWZ & 99.9 WEZN) that can be heard in the NYC metro but since they target different areas and different formats both don't seem to mind.

And When 96.7 moves into NYC .. You'll hear K-Love in parts of NYC.

Wait I thought K-LOVE is a chain of LP Religious stations in California from Napa, Sacramento to San Jose.

K-Love is a nationwide network of everything from translators to 100,000 Watt Class C FMs nationwide that is based in California...