> This, from the king of "I hate small, tight radio
> playlists!"
>
> So.. if the playlist is too small, you don't like it. If
> it's too big, you don't like it. If it's too tight and
> format-specific, if it never plays any new music or appeals
> to a wider sample, you don't like it. If it plays tons of
> songs in a wide variety, you don't like it. You don't like
> it when the playlist is determined by suits backed by
> consultant research. Now you don't like it when a program
> director tries his hand at radio the old-fashioned way, wide
> scope presentation of hand-picked music from a diverse
> sample. I cull all these conclusions from your past post
> history. What DO you like??
What I like is a station that picks a specific genre of music, and sticks to it. I like a station that plays a wide selection of music within the genre it has selected. If a station plays classic rock, great. There is an incredible range of music that fits that genre. If it picks country, that's also great. Or if it picks elevator muzak style pop, that's also great. The thing is, whatever genre of music you pick to play, stick with it. Don't try to be all things to all people.
I also like a station that has a good ratio of well-known hits to obscure but good-sounding songs that fit within their particular genre of music. Out of every 100 songs a station plays, 70 to 80 of them should be well-known hits and the rest should be "deep cuts" and new recordings that have a similar sound to the core of the playlist.
I like a station that puts songs together into sets where they compliment each other, where the mood created by one song blends nicely into the mood of the next song, without glaring, blaring reverses. I like Steppenwolf's "Born to be Wild", and I like Neil Diamond's "Song Sung Blue". But they'd sound like crap played back-to-back.
I like a station that has entertaining disc jockeys. If I just wanted songs, I'd listen to my own mix tapes.
The thing is, the size of the playlist is only one consideration. The CONTENT of the playlist is just as important. I've been listening to WLTJ at work lately, and I have no complaints about their playlist of modern songs, as they also mix in a good ratio of vintage songs. What I object to is the fact that they take a relative handful of vintage songs out of their library and play them to death day after day, then rotate in other songs from their playlist and beat them to death. Their so-called "no-repeat workday" doesn't mention the fact that they repeat Monday on Tuesday, and so on.
They probably have thousands of songs from which they pull the 50 or 60 they're going to play over and over until we listeners pull our hair out and switch to 99.7 or 100.7, or to one of the country stations. And every single song on that master playlist probably tested well. So why do they insist on dragging out a handful of songs from their master list, beating them to death, then dragging out a new small batch to play to death? Instead of "no repeat workDAYS", why not a "No repeat workWEEK for all vintage songs"?
That's all I'm talking about -- achieving a balance.
> I have a suggestion. You should try W-MP3. Sounds like the
> only station that will ever please you.
>
>
> > In other words, it's a kludge hodge-podge of every kind of
>
> > music ever recorded. Sort of like ordering every
> late-night
> > TV direct sales compilation music disc ever sold, stuffing
>
> > them into a multi-disc CD player, and then hitting the
> > random play button.
> >
> > It takes a real programming genius to hit the "random
> play"
> > button on a jukebox, and then pass that off as real work.
>
> >
> > > For net radio listeners,the first Jack style station has
>
> > > landed in Pittsburgh via the net. MetroCities
> > Communications
> > > which owns 3 net stations in Pittsburgh, on July 25th
> > dumped
> > > it’s 3 1/2 year old 60’s & 70’s oldies format which ran
>
> > on
> > > it’s flagship net station for a Jack style format
> called,
> > > (K-JACK Mega 60’s-70’s–80’s) radio. From the station
> web
> > > site, the description of the format is described as “
> > What's
> > > Now Playing From The 60’s, 70's & 80’s? Who Knows ? Tune
>
> > In
> > > To Find Out. Tell Your Friends That K-JACK 60's, 70’s,
> > 80’s
> > > Radio Is Playing Music Our Way”! From the stations staff
>
> > > page, I e-mailed the station program director to find a
> > > little more about the station. I was e-mailed back with
> > the
> > > response that the format is an “eclectic 60’s-70’s, 80’s
>
> > > Pop, Top 40, Classic Rock, R&B Rock'n Easy, Soul, Dance
>
> > And
> > > More format”. The articles about the station are at
> > >
http://www.wrtro.com or
http://www.e-hits-info.com
> > >
> >
>