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How have the ratings faired since the move into Collin county? I have heard a few say they don't listen anymore because they don't care what is going on in McKinney and Collin county. Sherman/Denison always felt it was "their" station and feel kinda left out now.
I looked on radio-locator. and note that they lose Durant from their main coverage, and gain McKinney, and most of Plano. Sounds like a good trade to me.
John
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