K-LAKE 97.7 Winfield

[gbranch]

I just heard Classic Hits KALK (K-LAKE 97.7) play Eagle Eye Cherry's "Save Tonight." It's a good song, but does anything from 1997 have a place on a classic hits station? The next songs were "Layla", then "Paperback Writer". Four decades of music is an odd mix at times.

 

[Scott Holt]

We've put on what we're calling the "Next Generation of Classic Hits" in Corpus Christi. Mid 70's to 90's. We put some early 70's on at the beginning, but they sounded very old and dated. The Beatles seem very old and out of place to me with Eagle Eye Cherry. But Layla works well I think.

 

[billyg]

I've noticed a lot of classic hits stations moving more and more into the mid-late 80's, trying to get a younger audience. It was a shock last month to hear the B-52's "Love Shack" from 1989 on KLUV in Dallas. :-\

 

[600kogo]

If you dont grow the audience then your audience dies! And anything above the age of 45 years old is VERY hard to sell to advertisers. Anyone over 45 has money yes but wont part with it easily, thats why they have the money.

 

[hayseed]

This begs the question... is classic rock an era or a genre'?

 

[600kogo]

Classic Rock is becoming irrelevant! The classic rock format is failing all over the country. And the music is being envolped into the "Classic Hits/Oldies" format. Just like with oldies and classic country, if you dont grow classic rock it (along with its audience) will die.

 

[hayseed]

So you're saying it's a genre...

 

[600kogo]

definately a genre, and stations like 96X unless they go modern rock they are going to be in trouble.

 

[gbranch]

I wouldn't consider 96X a classic rock station. They play a lot of currents, more like an active rock format. They are definately more active than they were 5 years ago. KTAL-FM 98 Rocks out of Shreveport is a better example of a true classic rock station.

 

[charles123]

K-Lake is now a Oldies station