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K-LARD

D

dfaulkner

Guest
Something silly for Friday. (Seeing K-Snore on the KVTT thread jogged my memory.) I used to work with a man who had worked at KRLD. He always referred to it as K-LARD. Was that just him or is that a nickname they picked up somehow ?
 
I heard that at least a dozen times when I did interviews for 1080. K-L-R-D.
 
K-LARD was a radio insiders reference to KRLD and was not necessarily meant as demeaning. KLIF was the 'Mighty 11-90' so radio people referred to KRLD as "K-LARD the Weighty 10-80". They were mostly broadcasters gentle tongue-in-cheek slams at the competition.

Even though they didn't sometimes make a lot of sense (remember it IS radio) stations picked up nicknames from radio folks. KLTY was sometimes referred to as 'Kitty-Litter'. WBAP 'W-BAP', WFAA as 'WFFA' (something Farm Director Murray Cox was credited with), WRR (AM) as simply 'R-rah, R-rah', KBOX 'The Box' and KNUS 'Canoe'. For brevity's sake partial call letters were sometimes used in conversation. 'JZ' for KFJZ, 'FAA' for WFAA, "B-A-P for WBAP, etc.. It was a quick way to refer to the competition without actually having to say their call letters.
 
And there's nothing better for listening to Rush, than a lard and peanut butter sandwich.
 
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