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K-Love Acquires B93.3 & FM102.1
- Thread starter lanceventa
- Start date
I just noticed that WLDB (B93.3) stopped streaming online. Does that mean that they have switched to K-Love?
The stream for B93.3 stopped on the 16th along with the ones for Froggy and Fonz. WLUM is the only one left.
Nope. Still autopilot on 93.3. No jocks. And now, no streaming.
WLUM is in the midst of their grand farewell. Mostly autopilot, except for the 80s, 90s and 00s tributes the past couple days. But mostly jockless otherwise. Michelle pops in from time to time.
B93.3 turned off streaming at the same time they shut off Froggy and Fonz. Those two are off the air, off the HD subchannels, and off streaming. The websites are zombies, frozen in time, but they're both dead.
They still have their AC format running. Just heard them earlier on my radio.
Interesting bit of history showing what Shamrock Development paid for 93.3 in 1972.
WQFM(FM) Milwaukee -Seeks assignment of license from Koeth Broadcasting Corp. to Shamrock Development Corp. for $401,500. Sellers: administrator of estate of Hugo C. Koeth, et al. Buyers: Edward J. Lynett Jr., George V. Lynett, William R. Lynett and James J. Haggerty (each 25 %). Shamrock Development owns WDIZ(AM) Orlando, Fla. The Lynetts own WEJL -AM -FM Scranton, Pa., and The Scranton Times. Mr. Haggerty is partner in Haggerty & McDonald, law firm in Scranton.
WQFM(FM) Milwaukee -Seeks assignment of license from Koeth Broadcasting Corp. to Shamrock Development Corp. for $401,500. Sellers: administrator of estate of Hugo C. Koeth, et al. Buyers: Edward J. Lynett Jr., George V. Lynett, William R. Lynett and James J. Haggerty (each 25 %). Shamrock Development owns WDIZ(AM) Orlando, Fla. The Lynetts own WEJL -AM -FM Scranton, Pa., and The Scranton Times. Mr. Haggerty is partner in Haggerty & McDonald, law firm in Scranton.
1.5 million in 1978 is 7.4 million today. Just shows how cheap K-Love got both WLDB and WLUM. Granted the market and conditions are vastly different today than in 1978.
I don't know much about the technical side of radio but something that interested me was how MRA treated WLUM and WLDB. WLDB drew better ratings than WLUM and how they invested in it shows. It had an HD radio feed and a better signal but it seemed like WLUM was their baby they cared more about almost if that makes sense. What I mean is WLUM skewed a younger audience in the ratings, even if lower overall. They never tried to increase the signal or add HD Radio to it (WLDB sounded miles better as a result). But yet, WLUM had a bigger social media presence, had often put on concerts & events like Big Snow Show, and of course the program director of both WLDB and WLUM would DJ on WLUM. Meanwhile I don't think WLDB did any sort of special concerts or events like that.
I remember reading years ago that WLUM installed an HD-compatible transmitter. Yet they never turned the HD on. No idea why.
As for the subchannels, they were obviously not going to run HD-exclusive alternate programming on them. WLDB originally simulcast 1290, then last year added the HD3 for Froggy to "feed" the translators. I guess they felt that was adequate. But WLDB's main signal in digital did sound a bit tinny. The other stations in the market, particularly the Saga and Audacy stations, and even WYMS, have a much better digital sound. However, I should point out that Saga only uses HD on two of their four FM stations - WKLH and The Hog.
And the events put on by the stations are probably respective to their particular formats. Alt-rock stations are expected to promote concerts, festivals, etc., as they do attract a younger audience that goes to these types of events. Also helps to have Summerfest locally, and the various nearby Chicago music festivals as well. AC stations like WLDB don't really have that, but they did do plenty of remotes and small local event promotions, and also heavily promoted the annual switch to Christmas music. As for the live on-air presence, it was probably less necessary on WLDB than on WLUM, again, due to the formats.
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As Fighting Irish mentions, that’s pretty much to be expected. When you have a younger audience, you probably need to blog, have a large social media presence, and be at the live events.
Not that soccer moms don’t do any of those things, but they’re not huge priorities for them. People who grew up with radio tend to use it more frequently than those who have used Spotify and/or Apple Music since they were in junior high or high school. WLUM has had to compete with more mediums for the same eyes and ears.
They may have decided not to after WUWM turned off their own HD services since only 500 people were listening to HD2 a week and it provided no appreciable difference in listenership and a reducing their coverage area. Wisconsin (especially Green Bay which outside of WPNE, simply doesn't bother) has proven to be a market resistant to HD Radio and only subchannel leases like Weigel for WMYX have been the only ones to make any headway.
I guess the government shutdown is going to slow down EMF taking over these frequencies since the FCC is not working.
K.M. Richards
Program Director, The Eighties Channel™
It depends. If there was a LMA put in place before the filing, it can take effect regardless of the FCC's status.
Does anyone know if a station LMA are available on the that stations FCC file.
Last I checked, no. But often, LMAs aren't listed with the FCC. That's a separate business deal between the two parties. For example, there is no mention that I saw of Civic Media running WZTI and the two translators that they're in the process of buying. All three are currently simulcasting Civic stations.
And the FCC site is currently not accessible, due to the government shutdown.
K.M. Richards
Program Director, The Eighties Channel™
I believe they have to be included in the station's public file, but as @Fighting Irish just said, that's inaccessible during the shutdown because the public files now are required to reside at the station's designated folder on the FCC servers.
[Edit: They are required to be in OPIF, but can be redacted to block proprietary information. See §73.3526 of the FCC Rules.]
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