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K-Love and Air1 in Eastern Kentucky

W

William_Yeager

WLJC-FM (Wonderful Lord Jesus Christ) is now running K-Love and Air1 according to EMF's Web site. The station has a signal that is concentrated primarily in seven of the poorest counties in Kentucky: Estill (rated dead last for quality of life in the state), Lee, Owsley (second least populous county in Kentucky), Breathitt, Wolfe (generally leads the state in unemployment), Powell, and Jackson. Those seven counties have a population of just over 70,000; the terrain of the area, especially in Wolfe county, effectively limit the signal north of the Mountain Parkway.

In spite of being in the least promising places for a radio station, WLJC played one of the most unusual mixes of Christian Music in the nation-going from Jeremy Camp album cuts to Hillsongs to the latest Club J single to Maranatha! and back again without flinching-now it might as well be a repeater of WKVO and/or WVRB in Lexington.<P ID="signature">______________
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> WLJC-FM (Wonderful Lord Jesus Christ) is now running K-Love
> and Air1 according to EMF's Web site.

How, exactly, does a station run *both* K-Love and Air1?

I looked at EMF's station list
http://www.emfbroadcasting.com/stationlist.aspx
and it says this:
Beattyville - 102.1v - Air1
Beattyville - 102.1 - K-Love

I don't recall seeing a lowercase "v" next to an FM frequency previously. Does this indicate some type of subcarrier? Or is it a time-sharing arrangement? I thought that EMF usually favored running one format 24/7 on each frequency.
 
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