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K-LOVE Is Sponsoring A NASCAR Driver

DToTheJ

DToTheJ

This is kind of a big deal, because sponsors are a big deal for professional auto racers. Last week at Richmond International Raceway, Michael McDowell made his debut in the No. 66 K-Love car and finished 40th. He's scheduled to drive the same car again tonight in Darlington.

Here's a press release from McDowell's official website regarding the sponsorship with K-Love (pardon the references to May in it; they obviously are meant to be April):
http://www.mmcdowell.com/news/index.php?article=view&id=147

Says McDowell of the sponsorship: "I am pumped to have K-Love back on one of my racecars. I have really enjoyed the relationship over the years and believe in the ministry that K-LOVE provides by bringing a positive encouraging message over the radio waves everyday."

By the way, this isn't the first radio station to sponsor a NASCAR driver: Two years ago, Marc Davis rode in the 96.3 WHUR (Washington, D.C.) car.
 
At one time I think that Audio Adrenaline sponsored a NASCAR driver.

I think this is a great idea. Actually I'd think that it would bwe good to include Air 1 in the sponsorship as well.
 
Good thing the numbers are only multiples of 2 and not 3.
 
It's probably also good they didn't get something in the 88-99 range, as that could confuse people across the country who are used to hearing K-Love at various places over the dial.
 
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