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K-Love's TV Commercials Don't Say "Christian"

SomeRadioGuy said:
Bingo and this is how Klove does so well.. they arent hugely overly religious

On a local level, Z88.3 Orlando is consistently in the top 3 in the ratings for this very reason... they dont get overly religious and market themselves as a family radio station
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That's been Salem's strategy with "95.5 The Fish" WFHM/Cleveland; that station's tag line since their 2001 launch has been "Safe for the Whole Family".
 
It was also smart of them to keep the We Praise Lord Jesus call letters.
People will tune in for a couple of unrecognizable songs and then tune out.
 
Gregg. said:
K-Love has an interesting, fast-paced 30 second spot on local NYC TV. I've seen it twice during Jeopardy on Channel 7. It opens with the logo, with a jingle singing "K-Love." We then see a 20-something woman raising her arm and singing along with the radio in her bathroom. An African-American family is dancing in the living room. A male 20-something worker in a warehouse store spins around, then a young man in a wheel chair in a living room spins around.

The spot ends with two early teens, one boy, one girl, making a heart shape with their hands into the camera. We then see a slide for K-Love 95.5 New York.

There is no mention of this being a Christian station or any religious message at all. If you listen carefully to the song being played, you do hear the word God at the beginning. But you'd have to pay close attention. It's almost like the K-Love folks are marketing this station as a Hot AC. It makes you feel good and have fun. But nothing overtly religious at all.
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ICYW & looking for the commercial, here it is....
https://twitter.com/x/status/1529887715818450966
Nowadays, you don't see a lot of commercials on TV promoting radio stations. It'd be interesting to see if this ad is also playing in markets like Atlanta that have a K-Love station, but also have a powerhouse CCM local station like Atlanta with 104.7 The Fish.
 
Seltzer said:
Very positive radio station. Positivity is something people are looking for in this maddening world we live in.
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If "positive" means white, straight, Christian, and overwhelmingly male, then you are correct.

It also sounds "positive" because CCM is specifically designed to be entirely in major key and easy for people to sing along with. They forbid what they call "overplaying", because the music is supposed to show off the Lord, not show off the talents of any musicians or singers.

Adam Neely did a great video about listening to nothing but CCM for an entire week even though he hates it, to learn what it's all about:

 
kevtronics said:
If "positive" means white, straight, Christian, and overwhelmingly male, then you are correct.
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Take out the "Christian" part and you define country, rock and most AC formats.

Or, if you look at it in reverse, with only a couple of CA exceptions, Urban AC is about 95% African American.
 
K.M. Richards said:
Essentially, they discriminate without "seeming" to do so. This is "serving the public interest"?
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I was never a fan of the programming as I find the music somewhere between boring and insipid. But I've come to respect the strategy of EMF and the organization they have built to support the lifestyle of their listeners, right down to 24 hour a day counseling.

And, since those stations can get four and five share levels in many markets, they definitely are serving a specific group well.

After witnessing some of the church-based opposition to vaccinations and masking over the last several years, I'd prefer K-love to many / most of the more aggressive radio ministries, I can conclude that the EMF offerings are indeed serving a considerable and measurable segment of the population.

I don't like the format any more than I like alt rock or smooth jazz, but it certainly does have specific appeal to some.
 
For me, it has created the perception that terrestrial radio has entered a fast track to irrelevance and I'm sure I'm not the only one. If you respect the strategy then by all means, enjoy radio's death spiral.
 
Theater of My Mind said:
For me, it has created the perception that terrestrial radio has entered a fast track to irrelevance and I'm sure I'm not the only one. If you respect the strategy then by all means, enjoy radio's death spiral.
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I'll point that out to the minister of radio. You can't prevent Christians from buying radio stations. All you can do is outbid them.

If you don't listen to those radio stations, it's like they don't exist. They don't force you to listen. It's similar to all the shopping networks on cable. If you don't use them, they don't exist.
 
TheBigA said:
At one time, they owned a country music station that wouldn't play drinking or cheating songs. Kind of hard to do, but they did.
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But those are the best country songs.

I'm not so much interested in the lyrics as how the music sounds.

And I do not like how K-Love sounds. They won't reach me with their message.
 
TheBigA said:
I'll point that out to the minister of radio. You can't prevent Christians from buying radio stations. All you can do is outbid them.

If you don't listen to those radio stations, it's like they don't exist. They don't force you to listen. It's similar to all the shopping networks on cable. If you don't use them, they don't exist.
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That's fine, I'm sure the same justifications could be made at AM and shortwave and look at how they're doing now. I'm sure there are a thousand ways to defend what's going on. I'm just stating the reality of how it impacts listeners like me, and how it will likely continue to shape people's perceptions of the relevance of FM radio.
 
Theater of My Mind said:
I'm just stating the reality of how it impacts listeners like me, and how it will likely continue to shape people's perceptions of the relevance of FM radio.
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There's nothing anyone can do about perception. You believe what you want to believe. Relevance has to do with if you use it. If you don't, then it doesn't matter. It's another way of categorizing things you don't like. Nothing scientific about it.

As far as listeners like you, if you want to pay for radio, then that's great for me. Thank you for paying for radio.
 
Who said anything about paying for radio? WPLJ wasn't even one of my favorite stations but its loss was a massive negative to me and had a profound impact on the way I use FM. I shifted most of my listening to Spotify augmented by a favorite non-US radio station I stream on Alexa.

Sure, that's just me. Does my behavior exist in a vacuum? Radio industry people can choose to brush it off at their own peril.
 
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