p_herring said:Most "Alternative" listeners (myself included) tuned out of FM/AM radio a long time ago. Getting them back.....is going to be hard.
Didn't alt listeners sort of appear out of nowhere in the mid 90s? Wasn't it a case of "modern" rock station realizing their target demo, the later baby boomers, were mostly entering their forties and having to switch to a format accessible to Gen-X. Would Curt Cobain be 40 this year? is it time for "modern" rock station to start catering to Gen-Y?