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K-ROCK come on!

R

RadioNYC

I don't understand something. This station has huuuuge potential to break new artists and become a viable alternative (no pun intended) to bland, boring radio. Instead, I'm hearing the same, safe, core songs from 10 artists (while oddly enough adding Damian Marley - who's song was released more than 2 yrs ago). Why not replicate the World Famous KROQ in LA and inject it w/ a NY Attitude? Remember both stations are owned by CBS Radio....Is the audience just not there? Why not take KROCK2 (which sounds great) and broadcast it on WXRK? I know KROCK 2 would need some tweaks if it were to be on terrestrial... but wouldn't the results be similar?

I haven't heard any of the DJ's (are they good?) - but my feeling is in the post youtube, myspace and facebook world... the need for "im too cool for you DJ's" doesn't work on radio anymore...
 
I would like it if it were similar to grock radio they got a good thing going on k rock you need to do something.Alice n chains why 10 years ago
 
Yeah, but can you sell a station with bands no one has ever heard of? It's enough they are breaking some new music, appreciate it. CBS also wants a seller too, remember.
 
There's plenty of new music by well-known bands that's out there which K-Rock isn't touching. Certainly the station isn't lighting the ratings on fire with the format as it currently stands. Why not inject some newer music from familiar artists into the mix, more than the five or six cuts they have in rotation right now, and really try and go after new listeners instead of trying to be Q104 lite.
 
Maybe after O&A are done, Tracy Cloherty will go back to her hip-hop portfolio and turn 92.3 into a competitor with her former stomping grounds at Hot 97 - nah...
 
K-Rock seriously needs help. The playlist is very narrow and unfocused, especially in regards to new music, and the jocks are lackluster. If they want to be an Active/Alternative h ybrid, that's fine, but then they should be playing all of the popular tracks from both formats as well as some well-picked tracks from up-and-coming acts. Also, I really think they should drop all the 70s-80s hard rock.
 
radio220 said:
Yeah, but can you sell a station with bands no one has ever heard of? It's enough they are breaking some new music, appreciate it. CBS also wants a seller too, remember.
Click to expand...


Are you kidding me? Have you looked at their sister station KROQ in LA that consistently ranks in the top 3 and is one of the Top 3 billers in America? Hello? Their playlist is great and they play a huge selection of Modern Rock. That is my basis for this post. Granted I know NYC is not LA... but come on...does the Programmer or MD think that NY and NJ is made up of only 25 yr old males who drink beer and raise their fist every night to Green Day's "American Idiot" ???

Why does NYC and its suburbs (who make up 75% of K-Rock's audience) have to suffer through the top 20 stale overplayed rock songs of the 90's with 1 new cut thrown in an hour? Am I supposed to listen to that?

I know I might not be the average K-Rock listener in NY...but you're idea of "appreciate it" is exactly what causes listeners to TUNE OUT... or else maybe K-Rock would have cracked a 2 in the 12+ Arbitrons?

I really want K-Rock to succeed! I like local radio and I feel the station can be great- maybe in more time changes will happen - but its been a good 4 months and i'm now back to XM Ethel 47 ......
 
RadioNYC said:
I don't understand something. This station has huuuuge potential to break new artists and become a viable alternative (no pun intended) to bland, boring radio. Instead, I'm hearing the same, safe, core songs from 10 artists (while oddly enough adding Damian Marley - who's song was released more than 2 yrs ago). Why not replicate the World Famous KROQ in LA and inject it w/ a NY Attitude? Remember both stations are owned by CBS Radio....Is the audience just not there? Why not take KROCK2 (which sounds great) and broadcast it on WXRK? I know KROCK 2 would need some tweaks if it were to be on terrestrial... but wouldn't the results be similar?

I haven't heard any of the DJ's (are they good?) - but my feeling is in the post youtube, myspace and facebook world... the need for "im too cool for you DJ's" doesn't work on radio anymore...
Click to expand...

Thank you for your post. The reincarnation of K-Rock is pathetic. Big deal. It's the Red Hot Chili Peppers on an almost hourly basis mixed in with the same worn out recurrents and big name acts from the 90's. Pathetic.
 
RadioNYC said:
radio220 said:
Yeah, but can you sell a station with bands no one has ever heard of? It's enough they are breaking some new music, appreciate it. CBS also wants a seller too, remember.
Click to expand...


Are you kidding me? Have you looked at their sister station KROQ in LA that consistently ranks in the top 3 and is one of the Top 3 billers in America? Hello? Their playlist is great and they play a huge selection of Modern Rock. That is my basis for this post. Granted I know NYC is not LA... but come on...does the Programmer or MD think that NY and NJ is made up of only 25 yr old males who drink beer and raise their fist every night to Green Day's "American Idiot" ???

Why does NYC and its suburbs (who make up 75% of K-Rock's audience) have to suffer through the top 20 stale overplayed rock songs of the 90's with 1 new cut thrown in an hour? Am I supposed to listen to that?

I know I might not be the average K-Rock listener in NY...but you're idea of "appreciate it" is exactly what causes listeners to TUNE OUT... or else maybe K-Rock would have cracked a 2 in the 12+ Arbitrons?

I really want K-Rock to succeed! I like local radio and I feel the station can be great- maybe in more time changes will happen - but its been a good 4 months and i'm now back to XM Ethel 47 ......
Click to expand...

Wow RadioNYC, you really have K-Rock pegged. Your descriptions are very accurate. I grew up in the area. I really enjoyed K-Rock in the 90's. Now it's pathetic. I don't even bother with K-Rock when I'm home. If I get a chance to go to the Jersey shore, I listen to G-Rock, they're putting on material that K-Rock should.
 
mjb1124 said:
K-Rock seriously needs help. The playlist is very narrow and unfocused, especially in regards to new music, and the jocks are lackluster. If they want to be an Active/Alternative h ybrid, that's fine, but then they should be playing all of the popular tracks from both formats as well as some well-picked tracks from up-and-coming acts. Also, I really think they should drop all the 70s-80s hard rock.
Click to expand...


word is the PD hotlines them every chance she gets... any decent PD knows this throws your jocks off and may make the show WORSE because the jock isn't focused on whats coming up.. but what they did wrong.
i'm all for airchecks but unless the jock the breaking FCC rules .. leave them alone. if you've hired them for the number one market.. they must have SOME talent.. right.. right?? leave them do their show... let them shine. the Krock playlist is nothing special... in this case it WOULD be the talent i'd be tuning in for.
what's Julie Slater up to these days? i loved listening to her!
 
So I talked to the a few of the K-Rock street teamers at the Serj Tankian show last night at Irving Plaza. They actually said initially they were trying to make the station to sound more like the "Great Rock. Period" phase but after holding several focus groups, it was determined (wait for it now.....) that "New music is really what people want" (I know, big shock for us all). Anyways, they told me that they will be adding new music segments starting soon. Also have to give them a tip of the hat for adding Paramore, Coheed & Cambria, Serj Tankian, Jimmy Eat World, Eddie Vedder and Seether. I think the question that is still troubling is whether it will go in an Alternative or Active Rock direction.
 
Do you really think a street team member knows what direction K-Rock is going or anything about research???
C'mon....anybody in programming really talking to a promotions intern about the future plans??
Maybe the kid thinks he knows something cause he hangs out in the back office near the pd but I doubt he knows anything.
 
p_herring said:
Also have to give them a tip of the hat for adding Paramore, Coheed & Cambria, Serj Tankian, Jimmy Eat World, Eddie Vedder and Seether. I think the question that is still troubling is whether it will go in an Alternative or Active Rock direction.
Click to expand...

The only one that really deserves a tip of the hat is C&C. The Paramore, Serj, JEW, and Seether tracks are all top 10 Alternative and/or Active Rock hits, so there's really no reason why they should NOT be playing them. And since Pearl Jam is a band that gets played incessantly on K-Rock, it makes sense that they would add Eddie's new solo track.
 
hamstring said:
mjb1124 said:
K-Rock seriously needs help. The playlist is very narrow and unfocused, especially in regards to new music, and the jocks are lackluster. If they want to be an Active/Alternative h ybrid, that's fine, but then they should be playing all of the popular tracks from both formats as well as some well-picked tracks from up-and-coming acts. Also, I really think they should drop all the 70s-80s hard rock.
Click to expand...


word is the PD hotlines them every chance she gets... any decent PD knows this throws your jocks off and may make the show WORSE because the jock isn't focused on whats coming up.. but what they did wrong.
i'm all for airchecks but unless the jock the breaking FCC rules .. leave them alone. if you've hired them for the number one market.. they must have SOME talent.. right.. right?? leave them do their show... let them shine. the Krock playlist is nothing special... in this case it WOULD be the talent i'd be tuning in for.
what's Julie Slater up to these days? i loved listening to her!
Click to expand...

AMEN!
 
caliv said:
Do you really think a street team member knows what direction K-Rock is going or anything about research???
C'mon....anybody in programming really talking to a promotions intern about the future plans??
Maybe the kid thinks he knows something cause he hangs out in the back office near the pd but I doubt he knows anything.
Click to expand...

Obviously they're not the best source for information, but I'd be willing to bet they hear things from time to time. For anybody who's worked for a big company, you know how that works.
 
I've been listening to the krock2 stream over the past week. They've got it perfect- and they're also playing alot of mainstream new music on there too - QOTSA, Muse, Foo Fighters. Why can't this be moved to terrestrial radio??? Like I said before w/ some tweaks I can see this doing better than the current format but I guess programming doesn't think so- oh well.
 
mjb1124 said:
p_herring said:
Also have to give them a tip of the hat for adding Paramore, Coheed & Cambria, Serj Tankian, Jimmy Eat World, Eddie Vedder and Seether. I think the question that is still troubling is whether it will go in an Alternative or Active Rock direction.
Click to expand...

The only one that really deserves a tip of the hat is C&C. The Paramore, Serj, JEW, and Seether tracks are all top 10 Alternative and/or Active Rock hits, so there's really no reason why they should NOT be playing them. And since Pearl Jam is a band that gets played incessantly on K-Rock, it makes sense that they would add Eddie's new solo track.
Click to expand...

Good point. No one took a risk by playing Eddie Vedder.
 
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