Re: I think they'll do well
> The reason being is that Pittsburgh is a Rock and Roll town.
Probably, but not definitely. We've had this argument once--not again.
> Personally, I rejoiced when K-Rock came to be. As a Gen Xer
> whose favorite all-time rock station in town was "The Force"
> they played more "Headbangers Ball" stuff that I grew up on
> and now I'm hearing WDVE pick up on it. I have real choices
> now and I'm really enjoying it.
I'm not sure, though, that K-Rock is meant to be a "nostalgia" station, like oldies or classic rock is. It's nice that you've re-connected with your past, but in all seriousness, Pittsburgh has always had rock choices: DVE,The X, Channel 97 for the past 8-10 years or so...and then all those comers and go-ers in that time and previous: Double-X, The Force, WYDD, that AOR station in Greensburg (Z107 or something), plus the college sound and whatever can be DX-ed.
> David Lee Roth? I never was a great fan- even when he was
> fronting Van Halen he was always SOOOOO annoying.
>
> But then again, isn't that the key to Howard Stern's
> success? And won't the name David Lee Roth keep local
> sponsors?
Howard's success is the fact that (until recently, say February 2004), Howard's show was controlled chaos. It was the Zoo concept of large numbers of people in the studio, and antics, but it was led by Howard Stern and Robin Quivers--both of whom are very talented *RADIO* entertainers. Howard's been in this business for 30 years; Robin, nearly as long.
David Lee Roth is a former singer for a band who can barely talk--when he's sober. He's a talented rock artist (I suppose), but what are his radio credentials? Nada.
And therein lies the problem. Infinity wants to launch a national program, following on the bootheels of the second most successful syndicated talk show host (after Limbaugh), and the most successful syndicated morning show of all time with a has-been rock star.
I know what Infinity wants to do--they want to make as much money up front with this Roth thing--within the first few months--banking on the name keeping "fans" around. It will fail miserably. I predict the Roth audience will be gone after one book--but they will be there at first in droves to see what the hub-bub is about. THAT'S when Infinity will make its money.
Roth's name and hiring was certainly intended to keep sponsors buying up front. But they won't last, because Roth won't last. He's not Howard Stern--NO ONE can BE Howard Stern, because Howard's show is not just strippers and whatnot (though that's a big part). Howard's show is controlled by a radio personality who knows what he's doing by experience. Roth's show will be a free for all, without the knowledge.
That's deadly.
> I have seen WRRK survive through a morning show that didn't
> even relate to its format (Quinn) and now another one that
> really seems to be average at best in Bob and Tom.
Quinn wasn't hired for content (OK, maybe he was partly at FM 104.7)--he was hired because he's Jim Quinn. He was doing music as recently as the early 90s at B-94; surely Channel 97 would have hired Jim Quinn if they were rock and he wanted to do polkas. He's friggin' Jim Quinn! Besides, Channel 97's format--classic rock--is one of the aforementioned "nostalgia" formats that places listeners back in time and the playlist does/should reflect what they're interested in hearing. One of those constants to many listeners was Jim Quinn (though he wasn't on DVE, he was on...oh, let's see here, KQV, 13Q, B-94, some others which fail me now). So in that case, the personality was the draw, not the format or the music.