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K-Rock (WXRK HD2) Loses its DJ's

B

Barry

K-Rock on WXRK 92.3 HD2 until recently had personalities. It was one of the few locally programmed HD stations that was not just a jukebox. It had a weekly program featuring local rock bands called B Local, and a daily lunchtime show devoted to 90's rock. But now it is just music and liners, like many other HD side channels.
Perhaps this is an indication that one of the larger radio companies now believes there is not enough potential for HD radio at this time to go through the expense of having DJ's on a local HD subchannel.
Perhaps Clear Channel's approach of having national programming on HD subchannels is more practical at this point. WAXQ's alternative rock HD2 still has personalities, as it carries Clear Channel's The Alternative Project.
 
iPartyRadio posted on its Facebook page last November that it was in discussions with CBS Radio New York to bring back iPartyRadio. Will Calder, the owner of iPartyRadio, works at 92.3 Now. iPartyRadio announced that it's coming back on May 26. Maybe I'm looking at it too deeply, but could this mean iPartyRadio is coming to 92.3-HD2? Back when Will Calder was working at WMYX 99.1 in Milwaukee, iPartyRadio was on 99.1-HD2. iPartyRadio's dance format complements 92.3's CHR format, and it could help CBS retain some CHR listeners if when WFAN moves to 92.3

If iPartyRadio does come to 92.3-HD2, I'll rip out my perfectly good car radio and "downgrade" it to an HD radio, even though I could just stream it on my smartphone. Who knows, maybe it'll help me pick up chicks because according to iBiquity, girls love to play with the HD radio in guys' cars.

Clear Channel's iHeartRadio stations are Internet stations first, and HD2 filler second. Many Internet stations have live or voicetracked DJs. It won't cost Clear Channel much to have a few of its DJs voicetrack the iHeartRadio channels. They're trying to offer as much variety as satellite radio in their app, in addition to all of their terrestrial stations. They've already started monetizing it by selling commercials on the user-created iHeartRadio stations and some of the more popular Clear Channel-created stations. That app is growing faster than HD radio, and in a few years, it'll produce a significant amount of revenue for Clear Channel and help them compete as Internet radio takes away terrestrial listeners.
 
Nick said:
...[iHeartRadio] is growing faster than HD radio...
Click to expand...

That's because more people own smartphones than HD radios in droves. Conversely, I doubt an "HD radio" smartphone app would take off.
 
DToTheJ said:
Nick said:
...[iHeartRadio] is growing faster than HD radio...
Click to expand...

That's because more people own smartphones than HD radios in droves. Conversely, I doubt an "HD radio" smartphone app would take off.
Click to expand...
There actually is an HD Radio smartphone app. I got the Gigaware HD radio for iPhone when it was on a fire sale for $20 at Radio Shack last summer. It's discontinued now.

The reception is not as good as my Insignia portable, and it's hard to actually hear HD stations without dropouts, even in New York City itself.

It would be a great promotion opportunity for iBiquity to develop an HD radio app that autodetects the user's location and then lists all the local stations that are in HD, and their HD2s, and links to their streams. It'll show people what's available on HD radio in their area, and might get a few to install an HD radio in their car if they like what they hear. It'll be free for people to use, and will let people know that HD radio exists.
 
Nick said:
DToTheJ said:
Nick said:
...[iHeartRadio] is growing faster than HD radio...
Click to expand...

That's because more people own smartphones than HD radios in droves. Conversely, I doubt an "HD radio" smartphone app would take off.
Click to expand...
There actually is an HD Radio smartphone app. I got the Gigaware HD radio for iPhone when it was on a fire sale for $20 at Radio Shack last summer. It's discontinued now.

The reception is not as good as my Insignia portable, and it's hard to actually hear HD stations without dropouts, even in New York City itself.

It would be a great promotion opportunity for iBiquity to develop an HD radio app that autodetects the user's location and then lists all the local stations that are in HD, and their HD2s, and links to their streams. It'll show people what's available on HD radio in their area, and might get a few to install an HD radio in their car if they like what they hear. It'll be free for people to use, and will let people know that HD radio exists.
Click to expand...

Why bother when you can get ooTunes?
 
I heard a personality on 92.3 HD2 this morning. I think her name is Kallie or something like that. I don't think there's any reason to speculate that CBS is 'taking away K-Rock for the 3rd time'.
 
ncountysurf said:
I heard a personality on 92.3 HD2 this morning.
Click to expand...

It is possible K-Rock still has someone for mornings, as I don't listen then.
But over the past few days, I have not heard any dj's during afternoons or nights. There used to be personalities on the station all day long.
 
Plunging and splurging to acquire properties, pure and simple.

Break my heart.

Companies such as Clear Channel, which didn't know what to do with eleven hundred radio stations, then found themselves, through HD, with a few thousand stations -- and became even more exponentially clueless.

With no available hope on the horizon for new air talent or new youth music for modern terrestrial formats -- just when such things are needed by them the most -- there is no option left aside from forcing the HD issue and wringing every last drop of copper out of it to be hauled away to the metal man. Ambition and greed lapped the actual racing product and entertainment value several times already.
 
Actually Steve, I believe the Clear Channel HD channels are better programmed than most. That is because they already have many decent online stations with personalities. CC can simply simulcast some of them on HD 2, as they are doing.
As for the others. I agree with those who have made the argument that the programming of some HD subchannels could be turned over to colleges, community organizations, public radio broadcasters, even high schools. The programming that could emerge may be considerably more interesting than the canned stuff so many of them currently carry.
 
From Barry ..... perhaps from directions maybe 90° off from my snide cynicism, comes this youth-envisioned muse :

....' public radio broadcasters, even high schools. The programming that could emerge may be considerably more interesting than the canned stuff so many of them currently carry.' .... <<

Well done and well said, Barry. A tip of the eaphones to you, sir.
 
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