K-Rock's Billboards...

[Starscream]

I'd like to applaud CBS by throwing down the cash to advertise K-Rock in a lot of prime areas on the NJ Turnpike.

Couple of things...

Wasn't "The Rock of New York" WNEW's old slogan? I remember the classic iconography of the State of Liberty holding the telecaster - I was curious if this was cross-branding.


Also - why isn't O&A mentioned at all on the billboards? I *know* Free-FM spent a lot of money on billboards that were specifically for O&A, but if you're already throwing the cash to put up boards, it doesn't hurt to dedicate some of that space to your specific personalities. I know Q104.3, Power, KTU, and NJ 101.5 do it.

 

[Walter Graff]

"Also - why isn't O&A mentioned at all on the billboards? I *know* Free-FM spent a lot of money on billboards that were specifically for O&A,"

Because when you flip from talk to music, you push music. As for O&A, keep an eye on them (no CBS pun intended) becaue perhaps what they are doing now will not be this way exactly as you hear them. Keep watching

 

[erwin33]

Wasn't "The Rock of New York" WNEW's old slogan?

No, WNEW FM had the 'Where Rock lives' pay-off.

 

[Starscream]

"Also - why isn't O&A mentioned at all on the billboards? I *know* Free-FM spent a lot of money on billboards that were specifically for O&A,"

Because when you flip from talk to music, you push music. As for O&A, keep an eye on them (no CBS pun intended) becaue perhaps what they are doing now will not be this way exactly as you hear them. Keep watching

Doesn't matter. K-Rock pushed howard in the mornings back in the day. WFAN pushed Imus in the morning. O&A should have gotten a subtle plug.

Doesn't hurt to put at the bottom of the billboard "O&A in the morning - great rock all day."

That being said, are you implying that O&A are going to start spinning records? Absolutely will not happen with XM in the picture. Also just like O&A not doing afternoons with XM in the picture. Your statement doesn't make a lot of sense.

 

[Walter Graff]

"K-Rock pushed howard in the mornings back in the day. "

Because Howard was a draw.

"WFAN pushed Imus in the morning."

Becasue Imus had a NY audience.

"O&A should have gotten a subtle plug."

Read the above.

"Doesn't hurt to put at the bottom of the billboard "O&A in the morning - great rock all day.""

Except O&A represent what is left of a failed attempt.

"That being said, are you implying that O&A are going to start spinning records? "

Never said that. Read my last statement.

 

[feeball]

Could it be that O&A are running out of time with CBS Radio? Usually no advertising to support something is not a good sign of things to come.

 

[Walter Graff]

Could it be that O&A are running out of time with CBS Radio? Usually no advertising to support something is not a good sign of things to come.

I guess my previous post didn't say that enough. ")

 

[Starscream]

Walter, CBS could have completely cleaned house when they flipped the format. They didn't, so they see something viable in O&A, so making vague references that O&A are gone really doesn't make sense. If they wanted something personality driven in the morning, they could have kept Leslie Gold, they could have kept Ron and Fez, they could have done a lot of things.

O&A have a New York audience. The only problem is, THEY'RE ALL LISTENING ON XM.

 

[content]

Walter, CBS could have completely cleaned house when they flipped the format. They didn't, so they see something viable in O&A, so making vague references that O&A are gone really doesn't make sense. If they wanted something personality driven in the morning, they could have kept Leslie Gold, they could have kept Ron and Fez, they could have done a lot of things.

O&A have a New York audience. The only problem is, THEY'RE ALL LISTENING ON XM.

Whatever the reason - If O&A's listeners don't listen to 92.3, it doesn't help CBS sell advertising. (And as Starscream has pointed out in other posts, why listen to them with commercial interruptions if you don't need to)

As for putting O&A on a billboard, their current audience knows they're there. KROCK needs to focus on letting the music people know that they can hear music on 92.3. O&A would dilute that message.

I'm betting that O&A's ratings will be closely watched, and will quickly be pulled if numbers don't start showing for them

 

[Walter Graff]

"THEY'RE ALL LISTENING ON XM"

All five of them. Keep watching...

 

[gilpdawg]

And that proves you have an agenda. O & A have a large satellite audience.

 

[Walter Graff]

And you know they have a large audience on sat how? Unless you work for XM you wouldn't know how many people they are guessing are listening to O&A. I know when they went to XM the company did very little growth in subscriptions as a result. I don't know if you work in radio or are just a fan but it sounds like you are the latter as the reality is they probably do not draw a large crows based on XM's subscription base growth when they moved to sat.

 

[Starscream]

"THEY'RE ALL LISTENING ON XM"

All five of them. Keep watching...

You know, I'm trying to have an objective conversation with you, and you're just acting like [Edit - Name calling, vulgarity]. Considering the VP of programming for XM has gone on record saying that O&A are the most listened to show on the platform, you can cut them a decent amount of slack.

 

[Starscream]

"They are one of the most popular shows on the platform and they have grown their base completely different than ever before by growing it on a national basis."

- Eric Logan, FMQB. Now quit with saying "Keep watching" - because you KNOW, deep down, that if CBS wanted to get rid of O&A, they would have been gone with the flip.

 

[Walter Graff]

"THEY'RE ALL LISTENING ON XM"

All five of them. Keep watching...

You know, I'm trying to have an objective conversation with you, and you're just acting like [Edit - Name calling, vulgarity]. Considering the VP of programming for XM has gone on record saying that O&A are the most listened to show on the platform, you can cut them a decent amount of slack.

It's never an objective conversation when one calls others names.

I'm just looking at the facts. XM has very little specialized programing that draws big listeners. In fact in many ways XM's poor programming choices showed just how poor their management and creative decisions were, almost akin ot CBS in some ways. Paying Oprah $50 million for what amounts to 1/2 half hour a week of being on the air? Opie and Anthony $7 mill. XM needs Sirius at this point and in a bad way. Actually they both need each other. Opie and Anthony got lucky to get on XM and so far is hasn't been a windfall for XM but not much of what they have done creatively on other channels has either.

Yes this conversation is over. You seem to be more a O&A fan rather than someone who does work in the field of radio, but rather simply speaking from the gut as a radio fan, which is okay to, I just don't bother with street talk. That pretty much kills a discussion.

As for the statement that CBS would have gotten rid of O&A during the flip, just take a look at CBS' chain of bad moves and creative decisions and you'll see why they aren't as smart as some might think, nor doing what seems logical.

 

[Starscream]

Actually, Walter, I didn't call you a single name or vulgarity. Notice how "managing board editor" didn't edit my post. I just simply put what you expected to be there. I amuse myself sometimes that way.

What's the difference between Oprah on Xm and Martha Stewart on Sirius? None, really.

And walter, for what it's worth, I put a good amount of time working radio. Want to know why I got out? Because the pay is awful and the egos are monstrous.

Now, going back to what you said - you realize that your argument is failing and you can't bring valid points, so you're using a smoke and mirrors defense in Oprah to defend yourself. Here's the thing: If Oprah was such a massive draw, you'd be pumping her up over O&A. But she's not. And besides the Oprah move, please point out what "bad original programming" XM has done. They've tried things that regular radio wouldn't do. Some works, some doesn't.

But this isn't about XM's management. This isn't about what O&A make. (because trust me, using your defense of satellite radio subs vs. salary, O&A are a freaking bargain next to Howard) This is simply going back to the original argument that O&A's New York, Philly, and Boston audiences (their "core" audience) is listening to the show on XM. Period. End of story.

Your defense... "All five listeners".

Eric Logan: "One of the most popular shows on the platform."

You: Well, XM sucks and they overpaid Oprah.

I mean, seriously. You're like the kid who presses reset on the nintendo because he's losing the game.

 

[Starscream]

And BTW... I've never hidden the fact that I'm an O&A fan. But if CBS wants the new K-Rock to work, it means giving their only daypart that has any discernible appeal right now some promotion. But they didn't. And I'm not talking domineering the entire billboard, but a little plug, similar to what Jim Kerr gets on Q-104.3's billboards.

 

[Brooklyndon]

But this isn't about XM's management. This isn't about what O&A make. (because trust me, using your defense of satellite radio subs vs. salary, O&A are a freaking bargain next to Howard) This is simply going back to the original argument that O&A's New York, Philly, and Boston audiences (their "core" audience) is listening to the show on XM. Period. End of story.

Then why are you in such a twist about K-Rock "neglecting" them on their billboards? As you noted, their core audience is already listening.

 

[Walter Graff]

Actually, Walter, I didn't call you a single name or vulgarity. Notice how "managing board editor" didn't edit my post. I just simply put what you expected to be there. I amuse myself sometimes that way.

What's the difference between Oprah on Xm and Martha Stewart on Sirius? None, really.

And walter, for what it's worth, I put a good amount of time working radio. Want to know why I got out? Because the pay is awful and the egos are monstrous.

Now, going back to what you said - you realize that your argument is failing and you can't bring valid points, so you're using a smoke and mirrors defense in Oprah to defend yourself. Here's the thing: If Oprah was such a massive draw, you'd be pumping her up over O&A. But she's not. And besides the Oprah move, please point out what "bad original programming" XM has done. They've tried things that regular radio wouldn't do. Some works, some doesn't.

But this isn't about XM's management. This isn't about what O&A make. (because trust me, using your defense of satellite radio subs vs. salary, O&A are a freaking bargain next to Howard) This is simply going back to the original argument that O&A's New York, Philly, and Boston audiences (their "core" audience) is listening to the show on XM. Period. End of story.

Your defense... "All five listeners".

Eric Logan: "One of the most popular shows on the platform."

You: Well, XM sucks and they overpaid Oprah.

I mean, seriously. You're like the kid who presses reset on the nintendo because he's losing the game.

I understand your pain. Wish I could help! Best of luck!

 

[Starscream]

But this isn't about XM's management. This isn't about what O&A make. (because trust me, using your defense of satellite radio subs vs. salary, O&A are a freaking bargain next to Howard) This is simply going back to the original argument that O&A's New York, Philly, and Boston audiences (their "core" audience) is listening to the show on XM. Period. End of story.

Then why are you in such a twist about K-Rock "neglecting" them on their billboards? As you noted, their core audience is already listening.

I was curious. I would like to see O&A succeed. For that to happen, they not only need the core audience on XM, but also the peripheral audience on free radio. Of course, if that doesn't happen, then O&A go back to XM and the only thing that really changes on the show is the walkover.

It's a double edged sword. In this environment, the more "popular" O&A are, they will be more on the radar of the anti-content police. And no, I'm not saying "anti-free speech"... people like Sharpton, etc are anti-content, because they can't grasp "if you don't like it, don't listen".

(Also seemingly an idea that you nor Walter can seem to comprehend, especially given your "K-Rock is doomed to failure" thread.)

I'm beginning to recognize after the past few months that the only way O&A can truly succeed is going back to XM 100%. Otherwise they are walking on eggshells.