K104 morning show

[mandella]

Come on Service, will THE REAL MORNING SHOW please stand up! What are you doing? We want funny, funny informative, community oriented and relatable radio. Not just two overbearing women with nothing but tired celebrity gossip that's pulled from any celebrity gossip web-site read by everyone the day before and then they deliver it to us and finally a mediocre comic just doesn't work!!!! If things don't change real quick we're across the street!!!!!

Monty is right on the money! Those two loud mouth broads are annoying to no end. I remember when Buck Wilde was in his first week, Mark Cuban called in to welcome him to DFW, but he couldn't get a word in due to the inane questions from the dames asking about Dirk Nowitzki, ie: if he dates "sisters", if he likes brown sugar, etc. I knew right then, that the show wouldn't work. They sounded so fake, and the elements of the show were so tired. Entertainment report, prank calls. Nothing original. Plus Rickey Smiley and his team does it all better. It's hard to understand what K104 is trying to do. The playlist is a carbon copy of 'The Beat', super tight rotations, mostly duplicate cume, hard to distinguish between the two stations. Who'll blink first? K104 is not capitalizing on thier status as the heritage station in the DFW. Gotta take some chances. Buck Wilde was in way over his head, and inherited a dysfunctional morning show. K104 now finds itself competing with the ghosts of Skip Murphy and his crew.

 

[kilamanjero]

Come on Service, will THE REAL MORNING SHOW please stand up! What are you doing? We want funny, funny informative, community oriented and relatable radio. Not just two overbearing women with nothing but tired celebrity gossip that's pulled from any celebrity gossip web-site read by everyone the day before and then they deliver it to us and finally a mediocre comic just doesn't work!!!! If things don't change real quick we're across the street!!!!!

Monty is right on the money! Those two loud mouth broads are annoying to no end. I remember when Buck Wilde was in his first week, Mark Cuban called in to welcome him to DFW, but he couldn't get a word in due to the inane questions from the dames asking about Dirk Nowitzki, ie: if he dates "sisters", if he likes brown sugar, etc. I knew right then, that the show wouldn't work. They sounded so fake, and the elements of the show were so tired. Entertainment report, prank calls. Nothing original. Plus Rickey Smiley and his team does it all better. It's hard to understand what K104 is trying to do. The playlist is a carbon copy of 'The Beat', super tight rotations, mostly duplicate cume, hard to distinguish between the two stations. Who'll blink first? K104 is not capitalizing on thier status as the heritage station in the DFW. Gotta take some chances. Buck Wilde was in way over his head, and inherited a dysfunctional morning show. K104 now finds itself competing with the ghosts of Skip Murphy and his crew.

They might want to call Reggie Rouse in Atlanta @ V-103 for some tips because the heritage urban (contemporary) there is on the threshold of another 10-share for the 2nd time in 2 years of PPM being in Atlanta. I've been saying on the only solution for K-104 will be dayparting and strong local personalities on air because everything else has failed epically.

 

[mandella]

The ratings just went up! Bring back Buck Wilde! It always seems to happen like that. But seriously folks...What do you suppose led to the ratings increase?

 

[dirtydan]

The Dallas boards are very entertaining. The Buck Wilde guy was horrible. The station did the right thing by moving him before it brought them down. Listening online, Dee Dee and the other girl sound really good. I heard some other guy on there this morning and he fit in well with the women. Anything was better than Buck. I talked to someone who works for ROne in Dallas and they said "it does not matter what K104 does in the mornings, they will always win as long as Rickey Smiley is our morning show". They said Dallas wants a local show in the morning and Rickey has not won in a PPM month since he moved to Atlanta over a year ago (can someone please confirm this). This would make sense on why K104 can remove a Skip Cheatham, bring in a lame duck/Buck and then move him too in two months. I just looked at the ratings and it looks like K104 is the Urban leader in Dallas despite all the changes. I don't think Skip Murphy and Company would help any station. The ROne Urban A/C station is horrible and Tom Joyner does not do very well on that station so why not place them there? Those guys have not been on the air together for 4 or 5 years. I don't think they could relate to a Nikki or Drake on a young urban. They tried syndication in N.C. and I heard it only lasted a week....so somebody knows something why Skip M & Company can't work again. The bottom line is that as long as there are two Urbans in Dallas in the PPM world, it will always be a fight.

 

[kilamanjero]

The Dallas boards are very entertaining. The Buck Wilde guy was horrible. The station did the right thing by moving him before it brought them down. Listening online, Dee Dee and the other girl sound really good. I heard some other guy on there this morning and he fit in well with the women. Anything was better than Buck. I talked to someone who works for ROne in Dallas and they said "it does not matter what K104 does in the mornings, they will always win as long as Rickey Smiley is our morning show". They said Dallas wants a local show in the morning and Rickey has not won in a PPM month since he moved to Atlanta over a year ago (can someone please confirm this). This would make sense on why K104 can remove a Skip Cheatham, bring in a lame duck/Buck and then move him too in two months. I just looked at the ratings and it looks like K104 is the Urban leader in Dallas despite all the changes. I don't think Skip Murphy and Company would help any station. The ROne Urban A/C station is horrible and Tom Joyner does not do very well on that station so why not place them there? Those guys have not been on the air together for 4 or 5 years. I don't think they could relate to a Nikki or Drake on a young urban. They tried syndication in N.C. and I heard it only lasted a week....so somebody knows something why Skip M & Company can't work again. The bottom line is that as long as there are two Urbans in Dallas in the PPM world, it will always be a fight.

It all depends on what is played during the morning, the same thing happens in Atlanta with V-103 where 2 of its morning hosts are in their 40s but spins what is hot on the Billboard R&B/Hip-Hop charts as well as some contemporary R&B and occasionally old school classics, but wins in the morning. The show is #1 in all demos. It's not so much if the hosts can relate, it's whether or not the listeners enjoys whom's on air. Also it's just crossing the 3 year mark on the Skip Murphy leaving K-104 not 4-5 years. Never say never about radio is one rule I've realized.

 

[bucwhyl]

The person you might have heard on K104 was 97.9's former night guy Super K. I heard he was auditioning for the morning gig.

I just believe K104 just need to back to the drawing board when it comes to the morning show. Start all over with somnething totally fresh and new. Like they did when Tom Joyner left many moons ago and they brought in Skip Murphy & Co. I still believe a good morning show consists of more than just two women and one man.

 

[salemjedi54]

I know I am not in K104's demo, but could it that the music that is being played could be hurting them. I tried to listen to K104 sometime ago. It was horrible. The music all sounds the same.

 

[charles123]

I know I am not in K104's demo, but could it that the music that is being played could be hurting them. I tried to listen to K104 sometime ago. It was horrible. The music all sounds the same.

Add some Old School Hip-Hop with their playlist

 

[salemjedi54]

I know I am not in K104's demo, but could it that the music that is being played could be hurting them. I tried to listen to K104 sometime ago. It was horrible. The music all sounds the same.

Add some Old School Hip-Hop with their playlist

That's the thing, we(adults 35-45) would love that, but will the folks in their target demo like it.

 

[kilamanjero]

I know I am not in K104's demo, but could it that the music that is being played could be hurting them. I tried to listen to K104 sometime ago. It was horrible. The music all sounds the same.

Add some Old School Hip-Hop with their playlist

That's the thing, we(adults 35-45) would love that, but will the folks in their target demo like it.

Aside from nights (6-10pm) and weekends, the majority of listeners to urban radio is generally adults 25+ in most dayparts. In other words, they should add old school hip-hop and late 80s-2000s R&B to their playlist to decrease their power song spins and pull in the more loyal 25-45 yr. old adult demo.

 

[dirtydan]

Kilaman, K104 is targeting 18-30 and KRNB is targeting 30-44. According to Inside Radio, in 2010 Service Broadcasting made 24 million and Radio One in Dallas made 13 million. There are over 7 stations in Dallas that draw African Americans if you include the KKDA-AM, KHVN's, the KGGR's, etc. Arbitron distributes the PPM meters according to the population in each market. D/FW only has a black population of 15%. K104 and KBFB will never be # 1 until one of those stations sells or changes formats. The glory days of diary and Russ Parr, and Tom Joyner, and Skip Murphy, and Greg Streets are over in Dallas. I think that KBFB and KKDA has enough money to have access to research that suggests how they should adjust their programming. If the research says play more Old School Hip Hop, I'm sure they both would be playing it. However, with KRNB and KSOC in the market too, I don't see that working.

 

[kilamanjero]

Kilaman, K104 is targeting 18-30 and KRNB is targeting 30-44. According to Inside Radio, in 2010 Service Broadcasting made 24 million and Radio One in Dallas made 13 million. There are over 7 stations in Dallas that draw African Americans if you include the KKDA-AM, KHVN's, the KGGR's, etc. Arbitron distributes the PPM meters according to the population in each market. D/FW only has a black population of 15%. K104 and KBFB will never be # 1 until one of those stations sells or changes formats. The glory days of diary and Russ Parr, and Tom Joyner, and Skip Murphy, and Greg Streets are over in Dallas. I think that KBFB and KKDA has enough money to have access to research that suggests how they should adjust their programming. If the research says play more Old School Hip Hop, I'm sure they both would be playing it. However, with KRNB and KSOC in the market too, I don't see that working.

I'm a firm believer in the usage of PPM for accurate #s compared to diaries. However, KRNB & KSOC are basically irrelevant in the market because of their inferior signals in the core portion of the market. The number of stations chasing after a demographic is moot because there are other markets that are just as oversaturate and the best programmed station still wins by a long shot.

 

[Monty]

The Dallas boards are very entertaining. The Buck Wilde guy was horrible. The station did the right thing by moving him before it brought them down. Listening online, Dee Dee and the other girl sound really good. I heard some other guy on there this morning and he fit in well with the women. Anything was better than Buck. I talked to someone who works for ROne in Dallas and they said "it does not matter what K104 does in the mornings, they will always win as long as Rickey Smiley is our morning show". They said Dallas wants a local show in the morning and Rickey has not won in a PPM month since he moved to Atlanta over a year ago (can someone please confirm this). This would make sense on why K104 can remove a Skip Cheatham, bring in a lame duck/Buck and then move him too in two months. I just looked at the ratings and it looks like K104 is the Urban leader in Dallas despite all the changes. I don't think Skip Murphy and Company would help any station. The ROne Urban A/C station is horrible and Tom Joyner does not do very well on that station so why not place them there? Those guys have not been on the air together for 4 or 5 years. I don't think they could relate to a Nikki or Drake on a young urban. They tried syndication in N.C. and I heard it only lasted a week....so somebody knows something why Skip M & Company can't work again. The bottom line is that as long as there are two Urbans in Dallas in the PPM world, it will always be a fight.

It all depends on what is played during the morning, the same thing happens in Atlanta with V-103 where 2 of its morning hosts are in their 40s but spins what is hot on the Billboard R&B/Hip-Hop charts as well as some contemporary R&B and occasionally old school classics, but wins in the morning. The show is #1 in all demos. It's not so much if the hosts can relate, it's whether or not the listeners enjoys whom's on air. Also it's just crossing the 3 year mark on the Skip Murphy leaving K-104 not 4-5 years. Never say never about radio is one rule I've realized.

You are right!! I heard that the PD, Cook, is looking into beginning negotiations with Murphy & Company.