K104's new PD is...

[bucwhyl]

George Cook!!!!... Who in the hell is George Cook?.....

 

[kilamanjero]

Don't know. But hopefully he'll start to daypart the musical programming on the station so it won't continue to tumble out of the top 10 of the DFW market ratings.

 

[ShawtyBlack_ATL]

Hmmm, im thinking this is George Cook from Charleston, SC (also known as Big G.O.). He was once at Z93 Jamz/WWWZ and VP of programming for Jabar Communication which ran a crunk Hip-Hop station down there called HOT 98.9. If thats him, he's really good and believes in mixshows and new music.

 

[kilamanjero]

Hmmm, im thinking this is George Cook from Charleston, SC (also known as Big G.O.). He was once at Z93 Jamz/WWWZ and VP of programming for Jabar Communication which ran a crunk Hip-Hop station down there called HOT 98.9. If thats him, he's really good and believes in mixshows and new music.

I don't think adding new music or putting on good mix shows is really K104's problem because they seem to be pretty good at the moment with these 2 things already. It's the lack of keeping the more loyal 25-34 year olds of their target (18-34) demographic engaged with the station. They spend too much of their day targeting a demographic (12-18 year olds) that likely isn't listening to the radio before 5 or 6PM. That's because they might be at school or doing after-school activities; meanwhile the people who do listen from 9AM to 5PM (25-34) are being neglected thus they don't listen. That's one of the main reasons they have slide out of the top 5 in ratings in the DFW Metroplex.

 

[bucwhyl]

Hmmm, im thinking this is George Cook from Charleston, SC (also known as Big G.O.). He was once at Z93 Jamz/WWWZ and VP of programming for Jabar Communication which ran a crunk Hip-Hop station down there called HOT 98.9. If thats him, he's really good and believes in mixshows and new music.

Shawty, please don't get my hopes up.... Dreams like that don't come true anymore....

 

[ShawtyBlack_ATL]

Hmmm, im thinking this is George Cook from Charleston, SC (also known as Big G.O.). He was once at Z93 Jamz/WWWZ and VP of programming for Jabar Communication which ran a crunk Hip-Hop station down there called HOT 98.9. If thats him, he's really good and believes in mixshows and new music.

Shawty, please don't get my hopes up.... Dreams like that don't come true anymore....

LOL @ Bucwhyl. Im serious though. G.O was the bomb when had had control over HOT 98.9 and ask anbody in Charleston that was the best Hip-Hop station they ever had. I don't know what K104's sounds is or how close the competition is, but he had HOT sounding like a Hip-Hop party station.
http://www.allbusiness.com/transportation-communications/communications-radio/4354603-1.html

 

[Blacknight]

Hmmm, im thinking this is George Cook from Charleston, SC (also known as Big G.O.). He was once at Z93 Jamz/WWWZ and VP of programming for Jabar Communication which ran a crunk Hip-Hop station down there called HOT 98.9. If thats him, he's really good and believes in mixshows and new music.

I don't think adding new music or putting on good mix shows is really K104's problem because they seem to be pretty good at the moment with these 2 things already. It's the lack of keeping the more loyal 25-34 year olds of their target (18-34) demographic engaged with the station. They spend too much of their day targeting a demographic (12-18 year olds) that likely isn't listening to the radio before 5 or 6PM. That's because they might be at school or doing after-school activities; meanwhile the people who do listen from 9AM to 5PM (25-34) are being neglected thus they don't listen. That's one of the main reasons they have slide out of the top 5 in ratings in the DFW Metroplex.

To me, I think they should make K104 like V-103 in Atlanta, GA. V-103 is #1 because they daypart the music, target people of all age groups and they are always involved in the community. (18-34 and 25-54) If K104 sticks to a format that everybody could listen to, they will be back in the Top 5 ratings.

 

[Blacknight]

Hmmm, im thinking this is George Cook from Charleston, SC (also known as Big G.O.). He was once at Z93 Jamz/WWWZ and VP of programming for Jabar Communication which ran a crunk Hip-Hop station down there called HOT 98.9. If thats him, he's really good and believes in mixshows and new music.

I don't think adding new music or putting on good mix shows is really K104's problem because they seem to be pretty good at the moment with these 2 things already. It's the lack of keeping the more loyal 25-34 year olds of their target (18-34) demographic engaged with the station. They spend too much of their day targeting a demographic (12-18 year olds) that likely isn't listening to the radio before 5 or 6PM. That's because they might be at school or doing after-school activities; meanwhile the people who do listen from 9AM to 5PM (25-34) are being neglected thus they don't listen. That's one of the main reasons they have slide out of the top 5 in ratings in the DFW Metroplex.

(This has been modified) To me, I think they should make K104 like V-103 in Atlanta, GA. V-103 is #1 because they daypart the music, target people of all age groups (18-34, 25-39, and 25-54), and they are always involved in the community. If K104 sticks to a format that everybody could listen to, they will be back in the Top 5 ratings.

 

[ShawtyBlack_ATL]

Dayparting is a big part of V103's success, but the biggest part is the crystal clear 100,000 watt stick!

 

[kilamanjero]

Dayparting is a big part of V103's success, but the biggest part is the crystal clear 100,000 watt stick!

That's the same case with K104 (along with KBFB) because it's the only DFW urban stations on Cedar Hill in southwest Dallas County, where all the TV station towers also are located. That's the only location allows it full market coverage for radio stations. K104 & 97.9 the Beat comes in clear in the majority of the Metroplex.

However, the clear signal helps but dayparting of musical programming keeps them very competitive. The Cox urban cluster (95.7 Jamz & 98.7 Kiss FM) in Birmingham were initially rimshots and still killed the old WENN @ flamethrower 107.7 signal. Programming is a bigger part of the V-103 dominance than you may think. You can't deny that V-103 give all those other Atlanta urban stations a run for their money at the given times of the day where they compete head to head for the same demographic groups. Example: V-103 numbers usually tie and occasionally beats Hot 107.9 for the target 18-34 age group from 6-10PM. If V-103 was sloppy about programming then Hot 107.9 would dominate them regardless of their better signal.

 

[Wildstyle K]

V-103 numbers usually tie and occasionally beats Hot 107.9 for the target 18-34 age group

So glad that after all these years, I'm STILL over a few years from falling outside the age group!

I don't know how they do it, but whoever has been programming V103 and passing the torch down to the next programmer over the years has been steadily keeping the station fresh. I do notice, though, that they are getting heavier with the old school flavor. If they start falling more back in time with the music as each generation passes, I wonder what V103 will sound like in the next 10 years... I notice they seemingly focus on keeping the adult crowd more these days than they did a decade or two ago, as if they want to keep the older listeners while gaining the new listeners.

I also wonder if cities with multiple urbans will have one of their old school r&b stations eventually flip to old school hip hop / classic hip hop as time goes on, the same way classic rock formats became big after the rock n roll era passed?

 

[kilamanjero]

V-103 numbers usually tie and occasionally beats Hot 107.9 for the target 18-34 age group

So glad that after all these years, I'm STILL over a few years from falling outside the age group!

I don't know how they do it, but whoever has been programming V103 and passing the torch down to the next programmer over the years has been steadily keeping the station fresh. I do notice, though, that they are getting heavier with the old school flavor. If they start falling more back in time with the music as each generation passes, I wonder what V103 will sound like in the next 10 years... I notice they seemingly focus on keeping the adult crowd more these days than they did a decade or two ago, as if they want to keep the older listeners while gaining the new listeners.

I also wonder if cities with multiple urbans will have one of their old school r&b stations eventually flip to old school hip hop / classic hip hop as time goes on, the same way classic rock formats became big after the rock n roll era passed?

Well to answer the first statement, I believe as the years go by you will see a more hybrid format from V-103. I wouldn't be surprised if you see a rhythmic lean come to the station as time goes by along with the core urban music. Their strategy is to compete with the UACs during specific times of the day while pulling the younger crowd with more musically diverse tastes (hence the rhythmic adds).

The evolution in other cities may happen, but only if their owners will allow and see its profitability. The changes in most urban formatted stations is slow because of the belief that being conservative is wiser (which isn't always the case).