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K2PG - Please define "anemic" for me

T

tom

WOBM(AM) is number ONE 12 plus in the Fall 2005
Monmouth/Ocean Arbitron (in-market stations) from
6 to 10 AM, so what exactly did you mean by "anemic" ?

Quoting from an old post ...
" However, firing Larry Brennan and keeping Bob and Marianne Levy on the air in morning drive is an incredibly stupid programming move for WOBM. If you can obtain a copy of the Arbitron book for Monmouth-Ocean, take a look at the dayparts on WOBM (AM). You will definitely see anemic numbers in morning drive...and that is very bad for a station, as morning drive sets the pace for the rest of the day's business."
 
> WOBM(AM) is number ONE 12 plus in the Fall 2005
> Monmouth/Ocean Arbitron (in-market stations) from
> 6 to 10 AM, so what exactly did you mean by "anemic" ?
>
> Quoting from an old post ...
> " However, firing Larry Brennan and keeping Bob and Marianne
> Levy on the air in morning drive is an incredibly stupid
> programming move for WOBM. If you can obtain a copy of the
> Arbitron book for Monmouth-Ocean, take a look at the
> dayparts on WOBM (AM). You will definitely see anemic
> numbers in morning drive...and that is very bad for a
> station, as morning drive sets the pace for the rest of the
> day's business."
>

pwned.jpg
 
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