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KABC Announces New Lineup

TheBigA said:
Exactly, I'm not seeing a lot of program development in the talk radio business. A lot of well known talk hosts have left or retired. Very few new shows have replaced them. What we're seeing with Shapiro is that the radio show will support the podcast, kind of like what Ramsey is doing. If you're a radio talk show host, and that's all you do, you're not going to have a job for long. You need to have a multi-platform presentation ready, with on air, online, and podcast, and a subscription fan base of at least a million, to get a nibble.
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With that kind of a standard how can you develop any new talent? Most new talent starts at the bottom and doesn't have a million strong fan base.

Talk radio will die the same slow death as rock radio did for exactly the same reason. Radio ownership groups are only interested in what can bring them a buck today, not developing any new talent for tomorrow. In the regular business world there would be costs in the operating budget devoted to R&D/Growth CapX to constantly improve the existing product and/or come up with new and innovative ones in order to succeed. Radio sits back and waits for the new hot talent to arrive on their own, meanwhile they have every hour of the week accounted for with existing talent or paid time that doesn't allow any room for newcomers. When the existing talent eventually moves on they sit and wonder why there is no deep bench.

Then of course there is the whole lack of promotion thing, which is a whole 'nother story.
 
ChannelFlipper said:
With that kind of a standard how can you develop any new talent? Most new talent starts at the bottom and doesn't have a million strong fan base.

Talk radio will die the same slow death as rock radio did for exactly the same reason. Radio ownership groups are only interested in what can bring them a buck today, not developing any new talent for tomorrow. In the regular business world there would be costs in the operating budget devoted to R&D/Growth CapX to constantly improve the existing product and/or come up with new and innovative ones in order to succeed. Radio sits back and waits for the new hot talent to arrive on their own, meanwhile they have every hour of the week accounted for with existing talent or paid time that doesn't allow any room for newcomers. When the existing talent eventually moves on they sit and wonder why there is no deep bench.

Then of course there is the whole lack of promotion thing, which is a whole 'nother story.
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Rock radio is dead? That might be news to a good number of stations.
 
ChannelFlipper said:
In the regular business world there would be costs in the operating budget devoted to R&D/Growth CapX to constantly improve the existing product and/or come up with new and innovative ones in order to succeed. Radio sits back and waits for the new hot talent to arrive on their own, meanwhile they have every hour of the week accounted for with existing talent or paid time that doesn't allow any room for newcomers. When the existing talent eventually moves on they sit and wonder why there is no deep bench.
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Radio has never had a talent development budget, and today's stagnant radio economy is not where such is going to be instated.

Radio will always look downwards. Previously to smaller markets, and today to clubs for DJs and to podcasts and online talent for talk hosts and morning show participants.

The Big 3 networks don't have a "talent development" budget for the night post-news shows. They find the talent where it has already developed... in clubs, in daytime shows, in some other facet of the entertainment business.

Radio never recovered from the recession a decade ago. The reasons range from the recession to the PPM to new media and the smart phone. Margins are thinner, costs have to be limited to remain profitable. As the Spanish expression goes, "don't expect pears from an elm tree".
 
ChannelFlipper said:
With that kind of a standard how can you develop any new talent? Most new talent starts at the bottom and doesn't have a million strong fan base.
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Have you looked at YouTube lately? People today are building fan bases in high school. They don't wait until they get a job to begin building a fan base. By then, it's too late. Would you listen to a brand new talk show host? One who you've never heard before? That's the problem.
 
ChannelFlipper said:
In the regular business world there would be costs in the operating budget devoted to R&D/Growth CapX to constantly improve the existing product and/or come up with new and innovative ones in order to succeed.
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That's correct. What does that have to do with talk show hosts?
 
No one quite gets that we didn't have the ability to create our own content, let alone get thousands or millions to see or hear it, from our bedrooms in the 70s. It may be shocking that the road to success in 2019 isn't doing the all night show in Fargo
 
hotpatrick2004 said:
David edurado what are your thoughts on 790 kabc the embarrassment of talk radios new lineup?
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I don't think it matters what they put on the signal. They just do not have the coverage of the potential conventional talk listener to get numbers.
 
robnokshus06 said:
Haha! When I saw the subject line, I said to myself: "How many posts in until somebody uses that old chestnut 'rearranging deck chairs on the Titanic'?" FIRST RESPONSE! With material like that, they may just have a shift for you over there at KABC, Hotpatrick2004!
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Ah, shucks...I had my money on: "The 12+ demos are meaningless!"

LOL
 
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