The old saying goes : "You have to spend money to make money"
Yes, live and local would cost money as opposed to network/syndicated programming which would be less costly but really has a live and local station actually been tried in LA? did KMPC REALLY have a live and local sports station?
Did they also put together a great marketing plan including traditional and guerella marketing tactics?
Did they have talented engaging hosts who kept listeners listening and offer compelling content?
It MUST be an all encompassing plan, you need to invest in the talent which given the state of our business right now with high unemployment I think you could get talented people cheaper than usual with them receiving raises as their contracts got into the more mature years which by then your revenues should be up to cover those rising salary costs.
You have the crown jewel in LA sports - Frank McCort mess be damned, build on it, spend money, bring in talent and not just the high cost talent but the producers, reporters and stringers that do the daily work that gives the sports station it's content.
Scoop the other stations, get those stories, at UCLA & USC football games bomb the parking lot with your literature, during college bowl season air as many bowl games as you can thus branding yourself as THE place for sports, use your website and social networking 1000000x better than KLAC & KSPN do, make it so locally focused instead of the cookie cutter, template driven site that KLAC & KSPN use.
You need to be bold, you need to take a chance which I know is easy to say when it's not my money but it CAN be done it just needs someone to make that commitment and do the hard work that would be necessary to make it work.
I also think that if you gave LA sports fans a station as good as WFAN in NY, WEEI in Boston, KJR in Seattle, if you gave them something like that instead of this mostly national programming and gave them jocks they could embrace and gravitate to they would say to themselves : "THIS is what we've been waiting for! THIS is what other cities have had? why have we not gotten this sooner!?"
When you see what others get and what you receive and see the disparity it's GOT to get you to ask questions as to "why?".
I would also go after the best salespeople I could find, people who knew the city, who hustled, worked hard and made sales, i'd also invest in new media salespeople too and exhaust every avenue of revenue possible to soften the financial blow.
Incentivize those people to bring in the dollars and you'll be successful.
Like I said it CAN be done but who is brave enough to actually do it? Who's going to do the work necessary?
emailfailed said:
While I do agree with the thinking that KABC has nowhere to go but down or up at this point...so why not try something new... as we've mentioned on this board many times over an all sports format is very difficult to have any success in this market, even if it's all or nearly live and local.
In the early 1990s KMPC tried it and it didn't really work out.
As those of us in the business know syndication is very cheap, while having "live and local" will have a lot overhead that most corporations who own radio stations these days want to keep as low as possible.
So the short answer is we're not going to see an all sports live and local format on KABC or anywhere on the dial anytime soon, because it costs a lot and all sports has proven to be lackluster in the ratings in this market.