KAGM 11 months of confusion

[whatsthedeal]

They Sign on with the slogan compelling talk, with 20/20 news.
A few weeks later they drop Glen Beck (only to bring him back 11 months later)and promote all live and local with the addition of Diane Anderson doing a show with their first PD.

Now billboards spring up all over the city a 400K plus expenditure!Asking wheres Larry, Wheres Diane?Plus puff stories on Larry in the Journal,Tribune,NM Biz etc First book shows no impact as people say larry who? Diane who?

They fire their first PD change the slogan to the Voice of New Mexico add a sports show and dump 20/20 news (the only actual thing they had to counter program KOB)They are still without a PD BUT they have Billboards new ones all over town that say LARRY is on KAGM! DIANE is on KAGM.

Next book is just as bad as first book
The Boy GM comes out in the biz paper and stats No one knows we are here yet!
Now they run more billboards to promote Larry and Diane

Next Book comes out and it's lower than the first book while KOB goes up!
So they hire a new PD (he is known mainly for music formats)
He Fires Diane! (after all that $$$ for Billboards and in just 8 months)
He Brings back Glen Beck and fires the local sports show. (but they are locked into aggies football and basketball which 90% of the city dosen't care about)

Now after yelling we are more local than KOB they cut out 20 hours of local talk and now have less local talk.

Summary
So what do they do to save KAGM they fire a lady they promoted highly, cut out the local side of the station and hire an out of market pd who will lead the station to a foramt change come fall.

simply put you hire the #1 host from the #1 station and after almost a year
he has no ratings with one of the most expensive ad runs to promote him so what do you do you fire everyone else but him,it maybe time to take another approach The New Slogan drum roll please

TALK FM KAGM THE LAND OF CONFUSION GIVE US 3 MONTHS AND WE WILL CHANGE AGAIN.
OR
BORING LARRY IN THE MORNING AND TOILET TALK WITH CHRIS AND PHIL THIS IS KAGM
THE VOICE OF NEW MEXICO. ps if you want credible news,talk,sports and weather listen to KOB

Finally why has the GM not been canned?
Thank You and Good Day<P ID="edit"><FONT class="small">Edited by whatsthedeal on 02/02/06 03:53 PM.</FONT></P>

 

[nmraydios]

KAGM-FM cuts local afternoon talk show

check out this article on kagm. my favorite part is how they refer to Mark Mathis as a "novelist." Sure, the guy did write a book, that he endlessly plugged on the show, but it was a book on how to get more positive media coverage. It sure wasn't a novel. Being a failed talk show host is not a good selling point for his media book. He sure hasn't been able to whip up any positive coverage for him or his self proclaimed "TV news queen" wife.

http://albuquerque.bizjournals.com/albuquerque/stories/2006/01/30/daily22.html?t=printable

KAGM-FM cuts local afternoon talk show

KAGM-FM, 106.3, Albuquerque's newest and only FM-talk station, citing anemic ratings, on Wednesday, dumped a four-hour midday talk show hosted by former KOAT-TV, Channel 7 news anchor Dianne Anderson and her husband, novelist and former KOAT reporter, Mark Mathis.

The station's recently hired program director, Lee Logan, says the station took the action to deal with "sagging initial launch situations here" and for financial reasons. Just released autumn 2005 Arbitron Inc. (NYSE:ARB) data shows the station ranked at number 24 in overall age-12-plus ratings and at number 26 in the ages 25 to 54 demographic that draws most advertiser interest.

Logan says that though the pair is off the air, the station is "talking with Dianne and Mark about re-assignments" to other possible work at the station. The change was apparently implemented quickly. The station's Web site Wednesday carried an updated program schedule, but was still listing Anderson and Mathis as program hosts.

The new schedule, which features one hour of the nationally syndicated host Glenn Beck and three hours with financial analyst Dave Ramsey, is an interim move, Logan says. Ramsey's show, which originates in Nashville and is aired live in Albuquerque, advertises itself as about "life, love and relationships and how they revolve around money."

Also implemented was a scheduling change that moves the starting time from 2 p.m. to 3 p.m. for KAGM's "The Drive," with local hosts Chris Jackson and Phil Sisneros. Earlier this week, Logan took a local sports program, "Red Menace," off the air.

Scott Hutton, the Albuquerque manager for Bakersfield, Calif.-based American General Media, which owns KAGM, said earlier that Logan, who was arrived early this month, was hired to "turn around" the station.

KAGM debuted last spring in Albuquerque, touted as a more locally-based, news-talk station and a challenger to the domination of longtime ratings leader and news-talker KKOB-AM, 770.

 

[LRLucero]

Re: KAGM-FM cuts local afternoon talk show

My favorite line of KAGM was when they would say this is not your grandfather's talk station and lo and behold they picked up just about everyone that my grandfather would listen to. Nothing fresh nothing exciting except for maybe the sports show and Dianne. Now both are gone and the lame aspects of the station are left. This station will be a country station in a few months. My question is, why wait?<P ID="edit"><FONT class="small">Edited by NMFan on 02/04/06 05:50 PM.</FONT></P>