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KAGM Bombs/ KKRG is over

O

o1600985

KAGM sinking already.

This trend now reflects the first 2 months of KAGM and they are down xxx to xxx

It is extremely possible that KAGM and the Great Larry will get a xxx in their first book.

What about the range without a PD it had a xxx and now with a PD it has fallen to a xxx, looks like Tommy C is doing for the range, just like he did for the Big I.<P ID="edit"><FONT class="small">Edited by Safford on 07/20/05 05:06 PM.</FONT></P>
 
> What about the range without a PD it had a 4.9 and now with
> a PD it has fallen to a 3.0, looks like Tommy C is doing for
> the range, just like he did for the Big I.

I think it's a little too soon to say anything about The Range, or KAGM for that matter as talk radio usually takes about a year to grow its listener base. Especially for the Range, Albuquerque ratings wobble more than just about every other continuously measured market.
 
> KAGM sinking already.
>
> This trend now reflects the first 2 months of KAGM and
> they are down 2.4 to 1.5
>
> It is extremely possible that KAGM and the Great Larry will
> get a 1.0 in their first book.
>
> What about the range without a PD it had a 4.9 and now with
> a PD it has fallen to a 3.0, looks like Tommy C is doing for
> the range, just like he did for the Big I.
>


It's the 2nd trend for Spring. It's unweighted and only P12 plus. Not to mention it's the first trend solely as a talk station. Phase 1 was still the former format's numbers. AND it's only been a few months. Can't write a station off until it's been at 12 months. Any veteran will tell you that.<P ID="signature">______________
Everyone is entitled to my opinion.</P><P ID="edit"><FONT class="small">Edited by bigwoody on 07/11/05 10:22 PM.</FONT></P>
 
One trend doesn't say anything about either KAGM or Range...despite how AGM has been portrayed, its way too early. Given the size of the sample in Albuquerque, there's always wobble.
 
> > What about the range without a PD it had a 4.9 and now
> with
> > a PD it has fallen to a 3.0, looks like Tommy C is doing
> for
> > the range, just like he did for the Big I.
>
> I think it's a little too soon to say anything about The
> Range, or KAGM for that matter as talk radio usually takes
> about a year to grow its listener base. Especially for the
> Range, Albuquerque ratings wobble more than just about every
> other continuously measured market.
>


I know it's a totally different market, but FM Talk WPGB/Pittsburgh saw strong numbers right away, it didn't take a year. This trend for KAGM reminds me of the early trends for the Hot Talk FMs in Austin and Fresno, they got off to a bad start and are now out of the format.
 
> One trend doesn't say anything about either KAGM or
> Range...despite how AGM has been portrayed, its way too
> early. Given the size of the sample in Albuquerque, there's
> always wobble.
>
For proof of the above, go back and look at past books, and trends within those books. Albuquerque is very wobble prone. The fate of KAGM after a full year will be the determiner if it has success or not. The Range took a big blow last trend..too big to be real. They'll be back, as it is a strong presentation.
For those wanting to bash the programmer..bad taste. Tommy C is doing fine..
Arbitron could use some help however.
 
I love trends because if your stations does bad it's a Wobble, if your station does well it's a great trend. Yes time will tell for KAGM/AGM However if you think the suits at AGM really wanted a slow start Think Again you don't shell out that kind of dough to get a 1.5
 
> I love trends because if your stations does bad it's a
> Wobble, if your station does well it's a great trend. Yes
> time will tell for KAGM/AGM However if you think the suits
> at AGM really wanted a slow start Think Again you don't
> shell out that kind of dough to get a 1.5
>
Publicly an up trend is a good trend. Internally, having had both
the one-shot strong and weak trends - I tend to write them off.

One report on its own, even though its labeled a "trend" - is hardly
so. Its just one ill-sampled snapshot. Add two or three, then
you've got a trend.
 
> I love trends because if your stations does bad it's a
> Wobble, if your station does well it's a great trend.

A great trend is a great trend. A poor trend is a poor trend. Either one can be because of wobble, especially in Albuquerque. I don't think anyone disagrees with you that the Range is having a poor trend. I think where we disagree is with your comment that "KKRG is over." One trend does not make or break a station.

> Yes
> time will tell for KAGM/AGM However if you think the suits
> at AGM really wanted a slow start Think Again you don't
> shell out that kind of dough to get a 1.5

No one wants a slow start. However, they happen, and talk is usually a format you have to be patient with. There's a reason it's not cheap to run.
 
> I know it's a totally different market, but FM Talk
> WPGB/Pittsburgh saw strong numbers right away, it didn't
> take a year. This trend for KAGM reminds me of the early
> trends for the Hot Talk FMs in Austin and Fresno, they got
> off to a bad start and are now out of the format.

WPGB did do very well. It was an exception to the one year rule, and there are some. While it's true that KAGM's 12+ trend is far more similar to those of the hot talkers in Austin and Fresno, it's not a hot talk station, though there are some similarities. Hot talk, for example, is also a slow growth format, and I suspect 104.3 in Austin and 105.9 in Fresno would still be doing hot talk had Howard not decided to bail. It took two to three years for Infinity to get respectable numbers at 105.3 in Dallas, and I believe KLSX 97.1 took about the same amount of time to get out of the 1 share range. I'm sure AGM is disappointed with the numbers. They wouldn't be reimaging the station already if they weren't. However, it's much too soon to sound the bells of the death for the station.
 
> I love trends because if your stations does bad it's a
> Wobble, if your station does well it's a great trend. Yes
> time will tell for KAGM/AGM However if you think the suits
> at AGM really wanted a slow start Think Again you don't
> shell out that kind of dough to get a 1.5
>
If the suits at AGM had rehearsed the programming before sign-on of the new format .. it might have done better. KAGM limped on..sounded unrehearsed..out of sync..not tested. They signed on later than they wanted..but too soon to make a good impression, and gain listeners with the rookie mistakes.

As far as trends..absolutely right..the trends wobble for the good and bad for all stations..but over time..it tend sto correct itself and stations rest about where they really test with listeners.
 
Question it is now 2 weeks since the KAGM PD was cut loose and I have still not seen an AD looking for a new PD. Hey KAGM according to New mexico employment law you must post the opening and at least make it look legal before you name sherwood PD<P ID="edit"><FONT class="small">Edited by o1600985 on 07/13/05 02:54 PM.</FONT></P>
 
Re: KAGM Bombs/ KKRG is over/Not A Format

Boys, remember FM Talk or Hot Talk is just a slogan. Talk is not
a format, its a means of communication. Fresno didn't work
because A) Howard was leaving B) The management didn't get
behind it, they didn't know what to do with it in terms of
programming and marketing C) They already had KMJ the bad
but heritage N/T. Each situation must be looked at individually,
there is no real format, its a mix of targeted-talk hitting
a specific demo,along with stationality, and compelling
personalities. Now in some situations a few FM N/T's have
been able to slopp together some news blocks, services like
traffic, and severe weather reports, along with syndicated
talk and have made their mark. However this only works in
markets lacking major AM N/T sticks. With a powerhouse like
KOB, that position is filled. Talk is a slow build in most
situations, but it must be targeted towards a very narrow
and specific audience or it will fail.


> > I know it's a totally different market, but FM Talk
> > WPGB/Pittsburgh saw strong numbers right away, it didn't
> > take a year. This trend for KAGM reminds me of the early
> > trends for the Hot Talk FMs in Austin and Fresno, they got
>
> > off to a bad start and are now out of the format.
>
> WPGB did do very well. It was an exception to the one year
> rule, and there are some. While it's true that KAGM's 12+
> trend is far more similar to those of the hot talkers in
> Austin and Fresno, it's not a hot talk station, though there
> are some similarities. Hot talk, for example, is also a
> slow growth format, and I suspect 104.3 in Austin and 105.9
> in Fresno would still be doing hot talk had Howard not
> decided to bail. It took two to three years for Infinity to
> get respectable numbers at 105.3 in Dallas, and I believe
> KLSX 97.1 took about the same amount of time to get out of
> the 1 share range. I'm sure AGM is disappointed with the
> numbers. They wouldn't be reimaging the station already if
> they weren't. However, it's much too soon to sound the
> bells of the death for the station.
>
 
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