I agree with your comments. I never appreciated the beautiful music format but I do like the exotica and bossa nova sort of stuff. I'll enjoy some Martin Denny or such here and there. I'm not 70 plus.
One beautiful music format that really got my interest, not for my music preference, but as a format option was a country beautiful format. Instead of beautiful music based on pop favorites, this was based on country hits. A few original vocals but mostly covers by MOR artists were played where those MOR artists would be aired in the Beautiful Music format. Back in the day, lots of the small town FMs were beautiful music with the AM full service country. Since in many spots country was well known but not the pop hits of the day, I though this brand of Beautiful Music was really suited for rural America. You know the place, where stations played two kinds of music, country and western.
I suppose the radio issue is the number that listen in the age groups described in the above post would require hitting a huge market (ie: a top 10 market) in most cases. Since those signals are so costly and the potential so great, Beautiful Music is just not an option. Sirius/XM and Internet seem to be good settings for the format since the 'potential audience' is so significant, one can nab a respectable number of listeners.
The really odd thing to me is my parents. Mom grew up on early top 40. Dad always listened to beautiful music. Today Mom likes the Sirius/XM Escape Channel while my 88 year old Dad prefers classic country and 60s and 70s adult contemporary top 40 hits (ie: Eagles, Fleetwood Mac, Monkees, etc (the very stuff he'd tell me to turn down when it was a hit, claiming it made him nervous). He thinks Beautiful Music is too easy now. Go figure!
Would you know of any research on the beautiful music listener today? That would be interesting to see. If you can even share what you have gleaned from your online station would be interesting to me. Although it's not my music preference, that sure doesn't mean I am anti-Beautiful Music. For example, classical is very niche and struggles with the casual classical listener versus the 'serious' classical listener (and it's almost impossible to unite the two groups of classical listeners). Ironically, I found younger demos seem to have an issue with the varying tempos of a multi movement work, preferring successive 'movements' to be similar in tempo to the last. The result is the typical classical station is mostly 65+ and the numbers not doing so well in many places.
One beautiful music format that really got my interest, not for my music preference, but as a format option was a country beautiful format. Instead of beautiful music based on pop favorites, this was based on country hits. A few original vocals but mostly covers by MOR artists were played where those MOR artists would be aired in the Beautiful Music format. Back in the day, lots of the small town FMs were beautiful music with the AM full service country. Since in many spots country was well known but not the pop hits of the day, I though this brand of Beautiful Music was really suited for rural America. You know the place, where stations played two kinds of music, country and western.
I suppose the radio issue is the number that listen in the age groups described in the above post would require hitting a huge market (ie: a top 10 market) in most cases. Since those signals are so costly and the potential so great, Beautiful Music is just not an option. Sirius/XM and Internet seem to be good settings for the format since the 'potential audience' is so significant, one can nab a respectable number of listeners.
The really odd thing to me is my parents. Mom grew up on early top 40. Dad always listened to beautiful music. Today Mom likes the Sirius/XM Escape Channel while my 88 year old Dad prefers classic country and 60s and 70s adult contemporary top 40 hits (ie: Eagles, Fleetwood Mac, Monkees, etc (the very stuff he'd tell me to turn down when it was a hit, claiming it made him nervous). He thinks Beautiful Music is too easy now. Go figure!
Would you know of any research on the beautiful music listener today? That would be interesting to see. If you can even share what you have gleaned from your online station would be interesting to me. Although it's not my music preference, that sure doesn't mean I am anti-Beautiful Music. For example, classical is very niche and struggles with the casual classical listener versus the 'serious' classical listener (and it's almost impossible to unite the two groups of classical listeners). Ironically, I found younger demos seem to have an issue with the varying tempos of a multi movement work, preferring successive 'movements' to be similar in tempo to the last. The result is the typical classical station is mostly 65+ and the numbers not doing so well in many places.