Changes to KAJE should have been done a long time ago. The ratings have gone from a 1.6 two years ago to a 0.8 now. This station has a good signal, and has had a lot of potential, but has never amounted to anything. How long were they going to wait? Until the station has no ratings at all? I wouldn't just modify the same format and re-brand it again, I would have flipped to something completely different. They likely don't have the budget to compete with the other two Country stations(especially KRYS), and it would be nice to hear something fresh and new in this market. It's good that they finally woke up, but this is not the answer.
ICA Radio has a Mainstream CHR that wobbles around a 4.0, and the only Classic Rocker in town that holds a 3.0. Definitely room for improvement.
They have 5 stations in Odessa-Midland that are ALL under-performing as well. Perhaps they are just tax write-offs.
I question whether they're even in this business to compete. Just give it a college try, huh? Make things interesting?
Corpus is a rapidly growing city, with cool things to do, but the radio there is quite boring.
