Half dozen one or the other. A/C, Lite A/C, Hot A/C---its all radio comfort food (like Country, and Classic Rock). Of course "K-97" competes with KMRX 96.1 "Mix 96" from El Dorado for the audience in Eldo/Camden/Magnolia. K-97 has been around for years (since at least I was in school) with a decent signal, but often a frequent "DX pest".
I took a quick listen today of KAMD-FM and their music playlist reminds me somewhat of small town Arkansas version of WHOM-FM in New Hampshire ('HOM is a very good A/C, much better playlist IMHO than KURB in LR despite the common ownership--Citadel) that I sampled while vacationing last year.
The old KVMA-FM (Magnolia) on 107.9 used to have a strong signal and often reached over to SE Arkansas occasionally.
Radio is the pits in this part of Arkansas. Its the Warren-Monticello bunch (KWRF/KHBM/KGPQ) all of the bird, relayers of Stuttgart stations in Dumas/Gould, KVSA, Coats Media (KQEW/KBJT) and the ruins of the Pine Bluff market.