well let me take a stab at it or at least give my thoughts.
I had the exact same thought of Ryan Seacrest at first. Being another 40+ male as well,
I couldn't stand Ryan. However because I worked in CHR I HAD (and I mean HAD) to listen to
top 40 music and it was excruciating for me. You see I LOVE rock. I live for ROCK and I worked
for a CHR station for many, many years. It is a process one must go through.
Ryan's success is that he is safe. No one other than soccer moms and some 18-34 girls live for
Ryan or are P1 listeners because of him, yet he has huge appeal. Why?
He's so consistently average it works for his target audience. Why?
I believe that the key is that he offends no one. Take Rush Limbaugh for example, half this
country loves Rush and would follow him anywhere and the other half hates his guts. Well
Ryan has both sides because he is very milk toast yet appealing to pretty much everyone. When you tune into
Ryan you know what you're going to get. If you tune into CHR you know what you're going to get.
The number #1 song played 8 times a day.
If you look at this from a political perspective it might make more sense. Matt Damon came out publicly and
took a stand against a political candidate. He also was passionate in his message and delivery. Good for him and
he certainly is a great actor, but a large amount of people will not support him ever again. He really pissed them
off and that is 50% of his paying audience. Ryan never comes close to that behavior, thus keeping the entire cume
for his entire realm. No one truly loves Ryan, (certainly none that would admit it)
but he's so consistent and knows perfectly how to play the game that no one hates him.
The expectation of Ryan is not to have the societal impact of a Howard Stern, just the numbers.
Milk toast may not taste great every day, but it's easy, healthy and it fills you up.
I think Carson Daily will do the exact same thing, but be just a touch more real and hip than Ryan. It's 'safe' radio..