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KAMP still a failure?

M

Martin Mac

Guest
I just saw that KAMP is far ahead of KPWR in cume and ratings, however, KAMP is a CHR, so would you all still consider KAMP a failure? The people on this board generally tend to have not so nice things to say when it comes to KAMP.

Personally with a 3.2 million cume and 4.0 share, I would say their doing pretty good.
 
Martin Mac said:
I just saw that KAMP is far ahead of KPWR in cume and ratings, however, KAMP is a CHR, so would you all still consider KAMP a failure? The people on this board generally tend to have not so nice things to say when it comes to KAMP.

Personally with a 3.2 million cume and 4.0 share, I would say their doing pretty good.
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Who said AMP was a failure? It's been successful from its first few books.

The highest billing station in the market and some of the highest in the country are CHRs. CHRs target and deliver Women 18-34 in big numbers, and that's a hot sales demo.
 
Not to mention the morning show is perfect compared to Ryan Seacrast. He is so full of himself sometimes. Stop talking so damn much nobody wants to hear about the Kardashians all the time. AMP plays more music which is what people want to hear in the morning espically when your on that damn 710 going North
 
wdb2003 said:
Not to mention the morning show is perfect compared to Ryan Seacrast. He is so full of himself sometimes. Stop talking so damn much nobody wants to hear about the Kardashians all the time. AMP plays more music which is what people want to hear in the morning espically when your on that damn 710 going North
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Is that why Seacrest beats Carson 2-1 in many key demos?
 
Of course hes the new Dick Clark of the century. I know Seacrast gets more ratings because it appeals to women. Between American Idol and E News KIIS has a money making machine. But since Im a male I cant relate to his show. No offense
 
It's not too bad I wish they will add a mix show but maybe well get one this summer hopefully. I think KAMP gets alot of slack becasue they took over the talk fm format. Ratings were low but had a loyal fan base. Adam Crolla was actually funny to listen too. Alot of people were hoping KTWV would flip to KAMP but CBS had other plans.
 
wdb2003 said:
Of course hes the new Dick Clark of the century. I know Seacrast gets more ratings because it appeals to women. Between American Idol and E News KIIS has a money making machine. But since Im a male I cant relate to his show. No offense
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Men 18-49, KIIS beats AMP, too... although it is very close.
 
wdb2003 said:
It's not too bad I wish they will add a mix show but maybe well get one this summer hopefully. I think KAMP gets alot of slack becasue they took over the talk fm format. Ratings were low but had a loyal fan base. Adam Crolla was actually funny to listen too. Alot of people were hoping KTWV would flip to KAMP but CBS had other plans.
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+1 I also feel AMP is popular due to more so the demise of FM Talk and all the personalities taken OFF that station. Remember 97.1 was climbing or already at the top in several demos when CBS pulled the plug. The high streaming numbers speaks to your point of a loyal, national fanbase. But, I do think the economic failures of 2009 caused CBS to flip 97.1 instead of 94.7.

On your other point, I don't think CBS will add a mix show to 97.1 because they don't really care about the station. As long as it's doing well, nothing to really think about. Aside from not having a mix show, they are the only CBS CHR to not have Perez Hilton's syndicated top 40 show.
 
On your other point, I don't think CBS will add a mix show to 97.1 because they don't really care about the station. As long as it's doing well, nothing to really think about. Aside from not having a mix show, they are the only CBS CHR to not have Perez Hilton's syndicated top 40 show.

Thats because it airs on KPWR sunday mornings
 
I heard that DJ Dan Morrell who does mixes on sister station B96 Chicago is now on AMP as he's been living in LA since October. I haven't listened to AMP for a while, has anyone heard him on-air? Hopefully he does mixes on AMP, he does a great job on B96.
 
musicfan101 said:
I also feel AMP is popular due to more so the demise of FM Talk and all the personalities taken OFF that station. Remember 97.1 was climbing or already at the top in several demos when CBS pulled the plug.
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When the PPM came out, the station averaged 23rd in 18-49 (just below KHJ) and 22nd in 25-54, just behind KSSE and pretty much tied with KPPC. At the time, CBS was seening how well CHR and Classic Hits did as more PPM data accumulated across markets, and they must have put the talk format under the microscope.

By November, before the December / Holiday books with their KOST and Christmas swing, talk had barely changed, up to 19th 25-54 and 21st 18-49. In 12+ it had achieved a 27th rank. It was not showing anything more than a little wobble, and certainly could not, in the PPM world, sustain the kind of revenue that TSL in the diary had justified in the years before.

The high streaming numbers speaks to your point of a loyal, national fanbase.
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The streaming numbers, compared to local AQH audiences, were insignificant.

But, I do think the economic failures of 2009 caused CBS to flip 97.1 instead of 94.7.
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The Wave was still 8 to 18 rank positions above 97.1 in late 2008, and had a much better chance at sustaining billings. On the other hand, KIIS showing at #1 25-54 quite consistently gave an indication that 97.1 was in the wrong format and was letting competitors take the money off that particular table.

On your other point, I don't think CBS will add a mix show to 97.1 because they don't really care about the station.
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I think they care a lot about it. CHR is one of the big success stories of the PPM, and with the numbers they have, they can sell very well..
 
I see what you are saying DE, but what about the ratings when CBS pulled the plug, or even in January 2009? I just have a beef with CBS not giving the station a couple of months to see how much more it could have climbed. Like I said, a part of me understands that the talk format was really expensive and spent upwards of $10 million a year to keep it running, according to LA Radio.
 
musicfan101 said:
I see what you are saying DE, but what about the ratings when CBS pulled the plug, or even in January 2009? I just have a beef with CBS not giving the station a couple of months to see how much more it could have climbed. Like I said, a part of me understands that the talk format was really expensive and spent upwards of $10 million a year to keep it running, according to LA Radio.
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It was 19th in 18 49 and 25 54 in January... which was 1/8 to 2/4. So there was no full KLSX book after that, as the change wa Feb. 8 IIRC.

CBS had 6 non-Christmas books to watch AMP in the PPM, and they obviously had made the decision before the holidays, anyway.
 
According the the ratings, kAMP is not a failure but, since their playlist is very similar to rhythmic stations, I hate kAMP. When kAMP first launched, I actually thought they were going to play more variety than KIIS did and I was happy to see them playing Owl Cities, Pink but after repeated requests for Lady Antebellum, Script, One-republic, and Miley, I realized they decided to switch their direction. I think people hate kAMP mainly because like me they really belong on the rhythmic panel and do not necessarily listen to people's requests.
 
BJordan said:
They need to just blow up that station and start over.
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I'd say get Dom Theodore (PD of 92.3 NOW NY and 98.7 AMP Radio Detroit) in the building to get the station sound much more better.
 
musicman3355 said:
BJordan said:
They need to just blow up that station and start over.
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I'd say get Dom Theodore (PD of 92.3 NOW NY and 98.7 AMP Radio Detroit) in the building to get the station sound much more better.
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I'd say the opposite - get Kevin Weatherly to also oversee 92.3 Now in New York.
Amp has better ratings, and even a bigger cume compared to its sister CHR station in NYC. That speaks volumes about the success of Amp, and the troubles of Now in New York.
 
Buckethead said:
97.1 went from an also ran with high overhead, to top of the cluster with low overhead.
Nothing about that says failure.
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I certainly agree the station is much better positioned for revenue than before and that expenses are less than with talk. But Amp is hardly at the top of the CBS cluster. In sales demos (25-54), looking at the last few books, it's KROQ, KRTH ahead and then Jack and Amp neck to neck behind the two cluster leaders.
 
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