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Kari Lake previews her plans for Voice of America in the next Administration.

So when the VOA states that between 1% (Zimbabwe) and 25+% of people in a given African country (Rwanda) are tuning in, are they making those figures up?

You say that no SW radios have been available in Africa in decades, yet image searches show numerous photos of African people listening to radios with SW and or other multiband capability. Certainly there are radios available there that cover SW as well as AM/FM.
They are available, but not in great quantities or good prices. There is no reason for people to buy a radio with short wave that is more expensive because domestic short wave and almost all of sub Sahara Africa is gone. In fact, most of those nations have eliminated AM stations as well.

I do not believe the VOA figures about such high percentages of short wave of listening, because even the smaller towns all across the subcontinent have multiple FM stations and lots of local services.
 
They are available, but not in great quantities or good prices. There is no reason for people to buy a radio with short wave that is more expensive because domestic short wave and almost all of sub Sahara Africa is gone. In fact, most of those nations have eliminated AM stations as well.

I do not believe the VOA figures about such high percentages of short wave of listening, because even the smaller towns all across the subcontinent have multiple FM stations and lots of local services.
OK, point taken, but the majority of Africans live in rural areas, outside the cities, where most of the FM stations are, and where the cell coverage is closer to Western levels. And if you look at cell coverage maps of African countries, aside from South Africa and maybe Nigeria, the cell coverage is spotty -- the big cities are covered, with coverage also along some of the major roads connecting them. If you zoom in on the coverage maps, the coverage is actually less.

So the question is how much of the media in these authoritarian ruled countries is controlled, and what other way is there for an American news or information service to access these areas to counter countries like Russia and China -- the latter country buying up mines, expanding overall influence, and building railroads and the like? With VOA perhaps you have the ear of .05% to 1% of the population in some areas. Maybe more.

Without VOA, you have nothing.

And maybe that's what we'll end up with, if Musk gets his way.
 
OK, point taken, but the majority of Africans live in rural areas, outside the cities, where most of the FM stations are, and where the cell coverage is closer to Western levels. And if you look at cell coverage maps of African countries, aside from South Africa and maybe Nigeria, the cell coverage is spotty -- the big cities are covered, with coverage also along some of the major roads connecting them. If you zoom in on the coverage maps, the coverage is actually less.
Keep in mind that the professional class and well educated people in Africa live mostly in the larger cities, and that is the audience for VOA and other world media. Those types of media consumers are more likely to have actual influence over business, education and government.
So the question is how much of the media in these authoritarian ruled countries is controlled, and what other way is there for an American news or information service to access these areas to counter countries like Russia and China
Russia no longer uses shortwave for its international media efforts. China still uses shortwave to Africa, with broadcasts in English, French, Hausa, Swahili, and Portuguese. However China appears to be placing increased emphasis on satellite television and content provision to local broadcasters on the continent.
Without VOA, you have nothing.
VOA and other USAGM services may continue in some form, but I suspect there will be a new focus and emphasis on internet and social media distribution. I fully expect most of the shortwave output will get the ax.
 
Keep in mind that the professional class and well educated people in Africa live mostly in the larger cities, and that is the audience for VOA and other world media. Those types of media consumers are more likely to have actual influence over business, education and government.

Russia no longer uses shortwave for its international media efforts. China still uses shortwave to Africa, with broadcasts in English, French, Hausa, Swahili, and Portuguese. However China appears to be placing increased emphasis on satellite television and content provision to local broadcasters on the continent.

VOA and other USAGM services may continue in some form, but I suspect there will be a new focus and emphasis on internet and social media distribution. I fully expect most of the shortwave output will get the ax.
Although China uses SW to reach Africa (as you mentioned), Russia obviously doesn't. The fact remains that both countries are heavily invested in influence in Africa.

Russian influence got several Sahel countries to kick out the French military recently, and replace them with Russian military advisors. China has built infrastructure in Kenya and Nigeria, and is the chief trading partner for many African countries, including countries that have oil and vital minerals. VOA and the BBC can counter that influence somewhat, but not if their internet sites get blocked, which is more probable than authoritarian regimes blocking SW broadcasts. And if people have little or no internet access (as is the case in probably most of African territory), they're not going to get information aside from what their government tells them.

As you're well aware, China's intelligentsia and well-educated people have ready access to internet, being that they -- like those in Africa -- also live in the cities. However, the internet is controlled in China. SW is the only way to attempt to get American opinion, information, and news into China. The Chinese jam the broadcasts because they are aware of the ability for SW to circumvent internet access.

The point behind VOA is to present an American viewpoint that probably isn't readily available in places like rural Asia, Afghanistan, and Africa, especially when 55% of the people are rural and in areas with little if any internet.

Personally, I think Africa is a lost cause when it comes to American interests. However, I don't think VOA's efforts to reach the continent via SW should be curtailed, though. Either the US gives up on the rest of the world, or they don't. Africa is the fastest growing population in the world. Do we attempt to exert at least some influence, or just give up?

Musk seems to think everybody in the fourth world has a cellphone with internet. He obviously hasn't looked at a cell coverage map of any of these countries. Take a look at the Afghanistan one, for example. We still broadcast to Afghanistan for that reason. Radio is the main mass medium in Afghanistan, despite the intelligentsia being in Kabul, where there is decent cell coverage and internet access. The Taliban just closed down a female run station in northern Afghanistan. It's because radio is still a vital influence in areas like that.
 
A reporter at VOA has been targeted by the administration for reporting a "treasonous" quote in an article:



“Why are you working against President Trump’s reform plans for the U.S. budget? You weren’t elected. It isn’t too much to suggest this is treasonous. You don’t get to work against the official U.S. government policies while being paid by US taxpayers. You should be immediately fired,” added Grenell.

The reporter wasn't giving his personal opinion. He included a quote by an expert. That quote was what set off the criticism by Grenell. Who, by the way, wasn't elected either.

One more thing: The first amendment applies to all forms of the press, regardless of funding source.
 
I have to admit I never knew this station existed. It does sound good. Is it carried on FM signals overseas?
I know it's on the FM dial in Kuwait and Kosovo. It's also carried, along with VOA's other radio and TV services, on free-to-air C and Ku band satellite in Europe, Africa, Asia, and South America, and reaches countries where free-to-air satellite is a popular medium.
 
Sad what's happening to VOA. I like their Top 40/News station.
What's the point of it? Most places have access to one or several stations playing Western Top 40 hits. Even the Middle East has local stations doing CHR in English, often with British, American or Australian presenters living there for the tax-free gig.

A quick listen to this stream, and it just sounds incredibly cheap and dated compared to the modern production standards of global Top 40 radio. I don't know why anyone would listen to it when there are better local choices for the same format in their city. Presumably there are those within USAGM who are laboring under the impression that the rest of the world's radio is 30 years behind the U.S., and these regions will be delighted to have the hot hits sound of VOA on the dial.
 
Sad what's happening to VOA. I like their Top 40/News station.
During the last five years when VOA programming was on shortwave, I would regularly awaken at 11:00 UTC (4:00am my time) on Thursday mornings to hear Ray McDonald (I think that was his name) count down first the current top ten, and later the current top twenty, from Billboard's combined radio and sales charts.

The reason I moved to the VOA coverage was that back in December 1991 because of all of the rap music showing up on the combined charts that most top-40 stations weren't playing, 'American Top 40', then announced by Shadoe Stevens, chose to go with only the radio play charts. When the music programming was removed from shortwave at the end of 1997, that was when I stopped paying attention to the music charts altogether.
 
A reporter at VOA has been targeted by the administration for reporting a "treasonous" quote in an article:





The reporter wasn't giving his personal opinion. He included a quote by an expert. That quote was what set off the criticism by Grenell. Who, by the way, wasn't elected either.

One more thing: The first amendment applies to all forms of the press, regardless of funding source.
That is Steve Herman, W7VOA who I've been following since one of the typhoons. So "If you do not praise and worship Donald Trump you are committing treason". No, nothing authoritarian about that. Nothing at all.
 
VOA 1 The Hits is on their SW signals at certain times during the day too

Here is VOA 1 The Hits on 11850khz from November 2022, via Sao Tome & Principe to west Africa. It should've been the Kirundi language but was running english with VOA 1 The Hits by accident at the time.. as heard here in Alaska:

 
What's the point of it? Most places have access to one or several stations playing Western Top 40 hits. Even the Middle East has local stations doing CHR in English, often with British, American or Australian presenters living there for the tax-free gig.

A quick listen to this stream, and it just sounds incredibly cheap and dated compared to the modern production standards of global Top 40 radio. I don't know why anyone would listen to it when there are better local choices for the same format in their city. Presumably there are those within USAGM who are laboring under the impression that the rest of the world's radio is 30 years behind the U.S., and these regions will be delighted to have the hot hits sound of VOA on the dial.
I'll tell you why; Clarity.

There comes a time, usually when you're older. But often when you're younger too when, well....You're just sick of the bulls--t.

The electronic sonic booms. The same fake happy listeners repeating the same crap on every station. The well modulated bro announcing (INSERT RANDOM WORD HERE), (INSERT FM FREQUENCY HERE).

Another long music set? Be still my beating heart....

VOA's Top 40/News format does away with that. No hype. No overblown imaging. You get the hits. And updated on important global affairs. And the showbiz gossip without the chatty back-forth of two people caught up in the nakedly obvious, repeating the same redundant things.

In this world, that is priceless. Especially in CHR/Top 40.
 
I'll tell you why; Clarity.

There comes a time, usually when you're older. But often when you're younger too when, well....You're just sick of the bulls--t.

The electronic sonic booms. The same fake happy listeners repeating the same crap on every station. The well modulated bro announcing (INSERT RANDOM WORD HERE), (INSERT FM FREQUENCY HERE).

Another long music set? Be still my beating heart....

VOA's Top 40/News format does away with that. No hype. No overblown imaging. You get the hits. And updated on important global affairs. And the showbiz gossip without the chatty back-forth of two people caught up in the nakedly obvious, repeating the same redundant things.

In this world, that is priceless. Especially in CHR/Top 40.
What's the point of it? Most places have access to one or several stations playing Western Top 40 hits. Even the Middle East has local stations doing CHR in English, often with British, American or Australian presenters living there for the tax-free gig.

A quick listen to this stream, and it just sounds incredibly cheap and dated compared to the modern production standards of global Top 40 radio. I don't know why anyone would listen to it when there are better local choices for the same format in their city. Presumably there are those within USAGM who are laboring under the impression that the rest of the world's radio is 30 years behind the U.S., and these regions will be delighted to have the hot hits sound of VOA on the dial.

I agree with bongwater.. it does sound a little... dated from what were used to.

BUT also remember, some of the people listening are not be native english speakers and may very well not speak or understand much....... so things are simplified.

VOA still broadcasts news in special english and learning english..... news read very slowly, clearly and with no words that could be confused/mistaken for something else
 
What's the point of it? Most places have access to one or several stations playing Western Top 40 hits. Even the Middle East has local stations doing CHR in English, often with British, American or Australian presenters living there for the tax-free gig.

A quick listen to this stream, and it just sounds incredibly cheap and dated compared to the modern production standards of global Top 40 radio. I don't know why anyone would listen to it when there are better local choices for the same format in their city. Presumably there are those within USAGM who are laboring under the impression that the rest of the world's radio is 30 years behind the U.S., and these regions will be delighted to have the hot hits sound of VOA on the dial.

There's a common refrain on this site where people ask, "why should radio bother to do this when you can get it somewhere else?" Usually 'somewhere else' means online, on your phone, traffic on your car's navigation screen, etc,, but your question here is another variant of that.

I think the answer is, why should radio -- or in this case, this particular station -- give up and defer to its rivals? Each outlet provides a different experience even when offering similar products. The consumer doesn't need to make a choice between one or the other, they can always choose multiple ways to get the content they want, making them all relevant.

In this case, VOA, like all state media broadcasters, exists to spread the nation's culture and point of view beyond its own borders. This radio station allows the American government to present American culture to overseas listeners the way it wants to -- which is its mission -- as opposed to the local stations in those countries that don't present an American point of view despite playing Western music in their mix.

I would say that this stream sounds simple as opposed to incredibly cheap. Sure, those of us who know the radio business know it's voice tracked and lacks a flashy jingle package, so we understand where the cost savings are coming from. But the host sounds professional and his content is well-suited for a foreign audience that may not be as immersed in the day-to-day American pop culture happenings as those who live here.
 
In this world, that is priceless. Especially in CHR/Top 40.
Yet if done in a competitive market, next to nobody would listen. I have seen that sort of bare-bones approach done many times, sometimes against a station I owned or managed or programmed and the result is always such that such a station changes format in a year or so.
 


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