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KARK Goes RVing To Introduce New Anchor

Y2kTheNewOldies

Y2kTheNewOldies

https://marketshare.tvnewscheck.com/2018/08/20/kark-goes-rving-introduce-new-anchor/

The Talent joining in on the ride is Nexstar's Susanne Brunner.

I have never seen a more unusual, creative and fun way to introduce a news anchor to a new position. This promotion features some very inventive and effective local television.

KARK, Nexstar’s NBC affiliate in Little Rock, Ark., has a new morning news anchor, Susanne Brunner. So the first thing the station’s news director, Austin Kellerman, does is hire an RV and hit the road.



Kellerman writes, “We have a new anchor on the KARK morning show (Susanne), and we were looking for a unique way to introduce her to the audience. So, we packed up a crew in an RV with a goal of visiting all 36 counties in our viewing area in just five days.”
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