KASE101 legal ID

[AirUpThere]

Anybody know what happened to KASE101's legal IDs? The ones they've been using for years? More specifically, the ones from the Wide Open Country / WMIL/Milwaukee package? Those were the best-produced legal ID singouts and instruments I've ever heard and they're now gone.

 

[bentheredonethat]

Whatever they're using was poorly recorded into NexGen. The stereo is off and it sounds a bit mono, especially in HD.

They need to redub it or something.

#Fail

 

[jd]

Since we're entrenched in a digital world and have been for years, does it really make sense for them to keep calling 100.7 "KASE 101"?

 

[fredcantu]

Since we're entrenched in a digital world and have been for years, does it really make sense for them to keep calling 100.7 "KASE 101"?

KASE 101 is a nearly 20 year old brand. Why change something that resonates with the listeners?

 

[jd]

KASE 101 is a nearly 20 year old brand.

I know, and I remember when they started using it. But the point is that it could cause some confusion with newer listeners, people who are "referred" to the station or even target audience people who may be technically inept. If you're told to tune in 101 on your radio and there's nothing there, what happens next? Digital readouts aren't forgiving.

 

[davideduardo]

Since we're entrenched in a digital world and have been for years, does it really make sense for them to keep calling 100.7 "KASE 101"?

This case is rather similar to Y-100 in Miami which changed a number of years ago to Y 100.7. The almost total penetration of digital readouts on radios and multifunction devices makes this very important, particularly when there are receivable signals which might be confused with your brand.

In the diary, in the 90's it became common for young people to write the dial position only, and non-precise mentions would go into ascription. While the PPM does not make this distinction, finding the station on the radio is harder and harder with all the move ins, coming LPFMs, etc.

And while folks may have understood "101" 20 years ago, those same pleople may no longer be in your target demo today.

 

[anthonydt06]

It's quite sad when a listener can't infer "101" from 100.5, 100.7, 100.9, 101.1, or 101.3 (or vice versa).

 

[davideduardo]

It's quite sad when a listener can't infer "101" from 100.5, 100.7, 100.9, 101.1, or 101.3 (or vice versa).

It's like writing a check for "One hundred and something dollars and some cents."

 

[AirUpThere]

I had a sneaking suspicion a new program director there would change what didn't need changin'. It usually happens; the new boss doesn't like the old boss' style. That iconic legal ID should have been left in place for TOH purposes. Plenty of stations do it. KDKA/Pittsburgh has been using the same news music for years and years. It tells you "the news begins now". NBC isn't going to go changing their chimes by much or the basis of the music for the nightly news. Add some reverb or take out a line, but leave the iconic jingle in place.

 

[grantchester]

It's been KASE 101 since sign on, back in the '60s.

 

[austingeezer]

Sorry grantchester. KASE 101 became reality in 1981; I know, because I was there.

 

[davideduardo]

That iconic legal ID should have been left in place for TOH purposes. Plenty of stations do it. KDKA/Pittsburgh has been using the same news music for years and years.

And maybe that attitude explains why KDKA is not in the top 10 25-54, while WPGB, the "new" FM talker, consistently is.

While such iconic sounders and such may have meaning to people who listened to a station 30 years ago, keep in mind that 25-54 is barely 30 years wide. The entire 25-54 group from 1980 is now 55+, and fairly useless for sales purposes. Stations try to get younger listeners in the front door knowing that they have to shove some other ones out the back door en exchange. What you get if you don't do this is a station like WGN... not even in the top 20 outside of baseball season in the sales demos.

 

[grantchester]

Huh. Gee, Geezer, I remember KASE becoming Country in the early 80's, but I remember them calling themselves 101 back in the 70's. Still, I defer to your memory, because, after all, you were there.

 

[fredcantu]

It's been KASE 101 since sign on, back in the '60s.

KASE makes numerous mentions of "100.7 FM." And judging by their ratings, the listeners know where to find them.

 

[AirUpThere]

@DavidEduardo: noooooo, that's not what I meant. And I wasn't presenting my argument laced with attitude. KDKA, if they do lag behind an FM in their local market share, it's pretty self-explanatory. If an AM is not simulcast on FM to get some FM audience, they are going to lag in the younger demos who have never listened to an AM station anyway. (Yes, KDKA is simulcast, but it's on WDSY's HD channel.) However, your argument is suffering from lack of legs. According to Radio-Info's own ratings chart, in September, 2010, KDKA had a 7.4 while WPGB had a 6.8. October, KDKA pulled a 7 and WPGB pulled a 6.6. November, KDKA and WPGB were tied with 7.3 apiece. I doubt the news music on KDKA versus that of WPGB had much to do with ratings. It's more of a psychological thing for the listener, in my own opinion. Besides, KDKA is operated out of Pittsburgh and the last I heard, back in the day, "FM News Talk 104-7"'s news was tracked by the fine folks at WTAM NewsRadio 1100/Cleveland.
Oh. Wait. This is an Austin/SA board. Sorry folks. As you were...