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Kate Merrill WBZ

WBZ's weekday morning news team has now undergone a "wholesale change" in the last 8 months, as Kate's former co-anchor Liam Martin left the station (on his own terms) earlier this year. And don't forget that Zack Green is no longer the weekday morning meteorologist.

Question - why is WBZ always losing to WCVB in the local news ratings despite "being in existence" 24 years longer? (WBZ signed on in 1948, WCVB in 1972.)
 
kramie13 said:
WBZ's weekday morning news team has now undergone a "wholesale change" in the last 8 months, as Kate's former co-anchor Liam Martin left the station (on his own terms) earlier this year. And don't forget that Zack Green is no longer the weekday morning meteorologist.

Question - why is WBZ always losing to WCVB in the local news ratings despite "being in existence" 24 years longer? (WBZ signed on in 1948, WCVB in 1972.)
Click to expand...
I think WBZ has been losing to WCVB for many years now ever since it switched affiliations from NBC to CBS in 1995. I remember CBS was the lowest rated network of the big three at that time and they have not fully recovered their audience since then even though CBS has been the top rated network for several years now.
 
WBZ had a very strong brand when it was a Westinghouse station. Since it became a CBS O&O, that brand has been emphasized less (for a while, they were calling themselves CBS4, at the behest of their corporate overlords at CBS). And in the decade following the affiliation switch and ownership change, some of WBZ’s best known personalities left or retired, like Liz Walker, Bob Lobel, and Bruce Schwoegler, further eroding the brand.
 
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