What about adding a 4th hour to ABC daytime lineup? It used to be The View (11ET/10CT-MT-PT), The Chew (1P ET/12N CT-MT-PT), One Live to Live (2P ET/1P CT-MT-PT), and General Hospital (3P ET/2P CT/MT/PT). If Katie gets cancel, maybe ABC should bring back the 4th hour of Daytime TV (3P ET/2P CT-MT-PT).
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Katie Couric Show Facing Cancellation
- Thread starter MarcB
- Start date
On paper it's fine, but in reality? I'm sure NBC has floated some ideas to get their 3pm hour back (which unless your name is Leeza Gibbons, Ellen DeGeneres or Mehmet Oz, has traditionally done horribly with other local syndie content since the end of Santa Barbara), but once you give back an hour, you have to make insane local ad guarantees to get it back, which NBC won't pursue. ABC isn't getting it back.
And with local affiliates expanding their no-news consumer and health news franchises to the 3pm hour, we're not going back to the days when a usually 3pm show like Day & Date can survive on low ratings and expectations; with the network wires spitting out content that used to be the domain of D&D, Inside Edition and Hard Copy, better to just have your local staff intro it already drawing their pay than someone on the bird in New York.
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Once you give back a timeslot to your affiliates, you're not going to get it back.
If they put on a syndicated show or local news (at 12 N or 4 PM) and can sell
all the available ad time, they're not going to let the networks take it away from
them. It won't surprise me if, eventually, "Let's Make A Deal" airs everywhere
at 10/9 as CBS affiliates see a chance to make some money in the afternoon.
And were it not for the fact that "B&B" gets good ratings at 1:30/12:30 you'd
see CBS stations pushing to get 12:30 (ET) and have "Y&R" start at 1 in the East
(11 AM everywhere else) so they could have hour-long noon newscasts as many ABC
and NBC affiliates do.
If they put on a syndicated show or local news (at 12 N or 4 PM) and can sell
all the available ad time, they're not going to let the networks take it away from
them. It won't surprise me if, eventually, "Let's Make A Deal" airs everywhere
at 10/9 as CBS affiliates see a chance to make some money in the afternoon.
And were it not for the fact that "B&B" gets good ratings at 1:30/12:30 you'd
see CBS stations pushing to get 12:30 (ET) and have "Y&R" start at 1 in the East
(11 AM everywhere else) so they could have hour-long noon newscasts as many ABC
and NBC affiliates do.
Here in Nashville, two seasons ago, we had Dr. Oz on at 3:00 p.m. Then last year, when Katie debuted, they put her on at 3:00 p.m. and bumped Dr. Oz ahead an hour to 2:00 p.m. Now this year, channel 4 has flipped them, with Dr. Oz getting his old 3:00 p.m. slot back, with Katie now bumped ahead to 2:00 p.m.
If Katie had started her show two years ago, she probably would have inherited Oprah's old timeslot at 4:00 p.m. Instead, channel 4now has local news at that time.
As for Katie taking over for Baba Wawa on the View, I could see that happening, EXCEPT that Katie now has a couple of "flops" on her hands, first her hosting of the CBS evening news, and now apparently her own talk show. She could be seen as damaged goods.
If Katie had started her show two years ago, she probably would have inherited Oprah's old timeslot at 4:00 p.m. Instead, channel 4now has local news at that time.
As for Katie taking over for Baba Wawa on the View, I could see that happening, EXCEPT that Katie now has a couple of "flops" on her hands, first her hosting of the CBS evening news, and now apparently her own talk show. She could be seen as damaged goods.
Regarding ABC taking back the 3:00 hour. By way of analogy: I don't remember the time frame exactly, early 80s or even late 70s, I think, all 3 networks repeatedly floated the idea of a 1 hour national newscast, which would mean taking a half hour away from affiliates during their lucrative afternoon or evening news blocks. Needless to say, the O&Os would have had to go along, but the affiliates freaked out. There was just no way they were going to give up those 30 minutes. And this was when national news shows were a big franchise, and the networks were getting much bigger ratings than today.
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