bizwriter84 said:
Serious Question -- I would like to understand the financial logic behind a station like KAZG. It's music on AM (not a recipe for hi-fi listening). Basically no personalities or jocks. And, as you note, the "lamptimer" orchestration of power-up and power-down is always good for a chuckle.
Is it basically that they have really low overhead, but enough listeners to justify charging for advertising, and thus come out ahead?
I doubt if Gumpdusky's charging anything to advertise on 1440. My guess is that they're giving that station away for free if the advertiser buys on KDUS, KDKB, KUPD, or KSLX. The only money they actually make from KAZG is probably from the time they sell to Pacifica and to the occasional Colon-Blow infomercial that for some reason doesn't get on KFNX. Maybe the guy from the East Valley Radio Network can verify.
The real puzzle: why is it cost effective to run under 100 watts at night? Honestly -- who listens to AM radio music at night anyway, so who would pay to advertise to that non-constituency?
They've been a daytimer since their 1956 sign-on, although they've been licensed for 24-hour operation since the late '80s or so, with a mighty 52 watts non-directional nighttime power and (only recently) 500 watts pre-sunrise. The lamp timer is used to turn the transmitter on and off and to switch the power level at sunrise. They never operate at night.
I'm fascinated by radio ... I'd love to know the business thinking behind this sort of station.
There's a reason we call their owner "Gumpdusky." I doubt there is much that resembles "business thinking" there. ;D