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KB Radio Needs to stream

M

mike704

Guest
Think of it if KB did streaming it would help with in office listening and give more people a chance to hear a great oldies station. Plus they could stream in STEREO.

Just a thought!
 
> That would cost money, which means it will never happen.
>
Banner advertising? Cut ins that remind you that it's the internet feed...
Many ways to do it, but then, there is that banwith issue. If too many listen, cost of banwith goes up...<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
Do you really think oldies listeners have a clue about streaming anything? Don't count yourselves because you all are anything but "ordinary" listeners. KB's audience skews much too high on the age-o-meter for the internet to make a difference in the number of people who listen (or don't).
 
You would be surprised on how many "younger" listeners actually listen to KB on a regular basis. I know several people outside of the radio industry (outside of the Greater Buffalo area) who listen to KB every evening when the sun goes down. It's worth the wait. It's a great sounding all-oldies station. I honestly would love to get WWKB during the daylight hours on the web as well, while I work. Eventhough we DX listeners do not account for any potential ad revenue for WWKB, we are a good selling point for the advertisers due to KB's solid monster signal and excellent oldies format. It's a pre-set on my car and portable radio, even 450 miles away here in Eastern Massachusetts. This is the kind of station we would die for here in the Boston area, during the day. At least we have something to look forward to, "when the sun goes down". And BTW: I am 46 and love listening to KB/1520!

73,

Peter Q. George (K1XRB)
Whitman, Massachusetts


> Do you really think oldies listeners have a clue about
> streaming anything? Don't count yourselves because you all
> are anything but "ordinary" listeners. KB's audience skews
> much too high on the age-o-meter for the internet to make a
> difference in the number of people who listen (or don't).
> <P ID="signature">______________
Peter Q. George (K1XRB)
Whitman, Massachusetts</P>
 
Good comments, Peter. I would add (to "Debaser") that you'd be surprised by how many older listeners would listen to KB's stream. It's not just old geeks like me on this board! I'm in my 50's and most of my friends are very technically savvy.

> You would be surprised on how many "younger" listeners
> actually listen to KB on a regular basis. I know several
> people outside of the radio industry (outside of the Greater
> Buffalo area) who listen to KB every evening when the sun
> goes down. It's worth the wait. It's a great sounding
> all-oldies station. I honestly would love to get WWKB
> during the daylight hours on the web as well, while I work.
> Eventhough we DX listeners do not account for any potential
> ad revenue for WWKB, we are a good selling point for the
> advertisers due to KB's solid monster signal and excellent
> oldies format. It's a pre-set on my car and portable radio,
> even 450 miles away here in Eastern Massachusetts. This is
> the kind of station we would die for here in the Boston
> area, during the day. At least we have something to look
> forward to, "when the sun goes down". And BTW: I am 46 and
> love listening to KB/1520!
>
> 73,
>
> Peter Q. George (K1XRB)
> Whitman, Massachusetts
>
>
> > Do you really think oldies listeners have a clue about
> > streaming anything? Don't count yourselves because you
> all
> > are anything but "ordinary" listeners. KB's audience skews
>
> > much too high on the age-o-meter for the internet to make
> a
> > difference in the number of people who listen (or don't).
> >
>
 
> Do you really think oldies listeners have a clue about
> streaming anything? Don't count yourselves because you all
> are anything but "ordinary" listeners. KB's audience skews
> much too high on the age-o-meter for the internet to make a
> difference in the number of people who listen (or don't).
>

Dear Debaser:

It appears that you have given yourself a an apt fake-name.
Also, your picture of those of us who "skew much too high on the age-o-meter" is out of whack.

As a matter of fact, we(not myself) actually invented the very computer that you use to access the newfangled internet.
I personally am fast approaching 60 and can, believe it or not, figure out how to do more than find a recipe.

Now, my grand mother may have a problem finding the "whip me-beat-me" chat room, but then she was already an old lady when I was clued to The Joey Reynolds Show on KB.

I guess my point is that if you are going to insult an entire age group, at least go after the right one.
 
> Good comments, Peter. I would add (to "Debaser") that you'd
> be surprised by how many older listeners would listen to
> KB's stream. It's not just old geeks like me on this board!
> I'm in my 50's and most of my friends are very technically
> savvy.

Let me chime in to reinforce the positive comments above. A CD- or FM-quality stream might very well draw a larger and more demographically-attractive audience than KB's present following. It could generate metrics that could prove to advertisers that there's a saleable audience for this format. It would be another reason to take the station in a more consistent 60s-based direction (like the "old" 'HTT, nudge nudge wink wink), rather than the sometimes-obscure 50s-60s mix that is heard now. Plus DXers could listen all day, and catch Danny, Sandy, and more of Jackson.

And while you're at it, offer it as a HD channel as well.
 
> Think of it if KB did streaming it would help with in office
> listening and give more people a chance to hear a great
> oldies station. Plus they could stream in STEREO.
>
> Just a thought!
>
I'm a transplanted Buffalonian living in Cincinnati. I would be willing to pay an annual subscription of $20 to be able to hear KB again. They occasionally can be heard here at night.
 
KB Needs To Be...

> > Good comments, Peter. I would add (to "Debaser") that
> you'd
> > be surprised by how many older listeners would listen to
> > KB's stream. It's not just old geeks like me on this
> board!
> > I'm in my 50's and most of my friends are very
> technically
> > savvy.
>
> Let me chime in to reinforce the positive comments above. A
> CD- or FM-quality stream might very well draw a larger and
> more demographically-attractive audience than KB's present
> following. It could generate metrics that could prove to
> advertisers that there's a saleable audience for this
> format. It would be another reason to take the station in a
> more consistent 60s-based direction (like the "old" 'HTT,
> nudge nudge wink wink), rather than the sometimes-obscure
> 50s-60s mix that is heard now. Plus DXers could listen all
> day, and catch Danny, Sandy, and more of Jackson.
>
> And while you're at it, offer it as a HD channel as well.
>

There have been some genuinely interesting and beneficial suggestions made about improving the plight of KB. All by people who enjoy listening to the station, the format or fans of the AM band.

Entercom, being the well-managed, disciplined company that we all know it to be, will likely NOT put KB in the forefront of ANYTHING until its other properties are taken care of.

The "Queen" at 500 Corporate Parkway (no, not Sue O'Neil, but perhaps Wheezie "Where's my Marlboro's and Wild Turkey?" Kramer, when she's in town) is Star 102.5. The Queen always, repeat, ALWAYS, gets hers first, followed by WBEN, WKSE and WGR. The Lake is somewhere in that pecking order too, but KB is by far, at the bottom of the priority list, only slightly above the company teapot, AM 1400. If there's going to be streaming, you'll likely hear it first done with Star and WBEN.

Giving KB all the benefit of the doubt, I don't see a bright future for the station in its current format. Wish that weren't the case, really I do.
Why do I see it this way? Comparitively speaking, KB doesn't get ANY of the support the other Entercom stations get. Hasn't from the get-go. It's treated as an appendage. You can't be successful operating under those circumstances. I think the suits felt that they'd hire Danny and Tom and they'd forge a path for the station, the listners would flock in and KB would knock off (or put a serious dent in) WHTT and KB would be on its merry way. That's a lot of weight to put on the shoulders of those two guys. It didn't happen. Yes, it was "Happy Days" there for the first few weeks, but the honeymoon lasted only a few weeks and what little buzz there was, died down and it was back to business as usual.

It didn't work out and KB didn't have a "Plan B." Now it sits rudderless, being patched together for the short term. I guess the upside is the ship is still afloat and isn't listing.

Suggestions for KB? I have none. Every viable format is taken. Don't even go there with Progressive Talk/Air America. The station is boxed-in by its sister AM's and Entercom isn't about to let KB get in the way of any of their higher-rated properties, whether on AM or FM. Maybe, just maybe, they put the format that's on WWWS on KB, and that gets some better shares. But what's the point?

Entercom WON'T sell KB and won't LMA it, either. So what's next? Same old, same old. Which is better than seeing or hearing the format "blown up" and sent packing. I'm sorry to be "the cloud in front of the silver-lining," but this thread was in need of an objective yet respectful opinion.

-9-
 
A Nod to Topsound

> > It would be another reason to take the station in a
> > more consistent 60s-based direction (like the "old" 'HTT,
> > nudge nudge wink wink), rather than the sometimes-obscure
> > 50s-60s mix that is heard now.

I know I risk the wrath of Hank "The Consultant" Nevins and Steve "Modern Radio Sucks" Mitchell, but I think that Tom Schuh has described the only available niche. A station programmed with '55 - '64 Rock 'n Roll HITS (i.e. non-obscure music) might have a chance to survive, especially now that WECK has abandoned its audience (and reason, in my opinion). The numbers will be 55+, but at least there may be some numbers.

As has been stated earlier, it will take experienced sales people to turn the format into a money-maker - or at least revenue-neutral - perhaps packaged in a combo with WBEN and/or AM 1400. It might even work as a bonus for Lake advertisers looking for the primarily 45+ male numbers.

It can't do any worse than the current iteration, and may actually be listenable. Assuming, of course, that current program director Hank Dole can actually identify a "hit".

Streaming and an HD channel may come too late otherwise.
 
> Do you really think oldies listeners have a clue about
> streaming anything? Don't count yourselves because you all
> are anything but "ordinary" listeners. KB's audience skews
> much too high on the age-o-meter for the internet to make a
> difference in the number of people who listen (or don't).
>

So basically you are saying that people over say 40 (or 50) are too stupid to know how to use a computer on the internet?

You might be surprised.

MikeM
 
Old People

> So basically you are saying that people over say 40 (or 50)
> are too stupid to know how to use a computer on the
> internet?

Old people have to get good at the internet. It's the only way they can communicate since they can't hear anymore.

Damn arthritis makes typing harder, though. Both my index fingers hurt like Hell after a long post.
 
Re: A Nod to Topsound

Good comments, look for my $.02 in between...

> I know I risk the wrath of Hank "The Consultant" Nevins and
> Steve "Modern Radio Sucks" Mitchell, but I think that Tom
> Schuh has described the only available niche. A station
> programmed with '55 - '64 Rock 'n Roll HITS (i.e.
> non-obscure music) might have a chance to survive,
> especially now that WECK has abandoned its audience (and
> reason, in my opinion). The numbers will be 55+, but at
> least there may be some numbers.

WSAI tried '55-'64 and it didn't do too well for them. Personally I loved it because that segement of oldies has been given the short shift for too long.

I would bring in someone for afternoon drive and put Jackson Armstrong back on in the evening. He is a great jock but a night screemer. You need someone in the afternoon who will play well in the office. Someone LIVE and LOCAL.

It would be good to bring in Jackson for live remotes every once in awhile maybe 4 or 5 times a year if he is willing to do it. Make it a real party!

Do all the shows live from the Erie County Fair (or as we locals call it the Hamburg Fair). Go out and talk to the people and make friends. Really do the show there even if it's just the jock punching up the songs on the computer. Do a contest like Hi/Low or something!

With WECK gone and WHTT moving away from the '60's I think you could probably go from '55-'70 as long as you didn't play anything that was too hard.

> As has been stated earlier, it will take experienced sales
> people to turn the format into a money-maker - or at least
> revenue-neutral - perhaps packaged in a combo with WBEN
> and/or AM 1400. It might even work as a bonus for Lake
> advertisers looking for the primarily 45+ male numbers.

YES! If the agancies won't by sell direct to the client. I knew a sales guy who once told me he didn't sell by the book the station was well known. He came in with ideas on how to promote the client's business. Also live spots done by a personality have great sell power. People seem to pay more attention to them.

> It can't do any worse than the current iteration, and may
> actually be listenable. Assuming, of course, that current
> program director Hank Dole can actually identify a "hit".

I think they're doing fine I haven't heard anything strange. I might be tempted to take it just a little more MOR now that WECK is out of the way.

> Streaming and an HD channel may come too late otherwise.

I have a feeling HD is going to take a long time to become much. Just look how long it's taking HDTV to get going.

MikeM
 
Ok, thanks for your answers and comments.

First off, I am not intending any insult to the older demographic...of which I am a member, by the way.

But in making your comments about who is LISTENING on line to anything, you need to EXCLUDE yourself and people like you who are way too radio-savvy, because you are NOT average listeners. You are active, plugged in and vital to a technlology that is still too new for the average senior citizen to understand beyond typing emails and occasionally surfing various web sites. I maintain that MOST people over 55 have yet to get involved with computer technology to the point of figuring out how to set a player preference to listen to available audio. And unless there is someone there to point out where to find the range of available audio, they're not gloing to bother.

It won't make that much difference in a couple of years as the younger generation grows in importance and the fact that they are not listening to radio at all comes into play. But for now a terrestrial radio station that programs to older listeners won't pick up many ears beyond the tech-savvy folks like us who have the time and inclination to listen on the internet.

As for the younger people who may be listening to KB, I doubt that their presence makes a whit of difference to a station that is not geared to that demographic at all.
 
They already have something like that. Its called XM SATELLITE RADIO. Other than the five or ten of you on this board, who would pay to hear the KB geezers anyway? I would like to amend my name to terrestrial_radio_is_dead. Long live iPods and satellites.
 
> They already have something like that. Its called XM
> SATELLITE RADIO. Other than the five or ten of you on this
> board, who would pay to hear the KB geezers anyway? I would
> like to amend my name to terrestrial_radio_is_dead. Long
> live iPods and satellites.

I could come up with quite a few people actually. The geezers know how to entertain. Face it for many WKBW brings back some great memories. In little Buffalo, NY it was on a par with WLS Chicago, WABC New York, and WQAM Miami. That's pretty good company!

Besides who said anything about paying for listening to an internet stream?

XM? Don't need another monthly bill. I'll just catch them on DirecTV. I like my iPod, a much better mix of music than any radio station.

MikeM
 
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