KB Needs To Be...
> > Good comments, Peter. I would add (to "Debaser") that
> you'd
> > be surprised by how many older listeners would listen to
> > KB's stream. It's not just old geeks like me on this
> board!
> > I'm in my 50's and most of my friends are very
> technically
> > savvy.
>
> Let me chime in to reinforce the positive comments above. A
> CD- or FM-quality stream might very well draw a larger and
> more demographically-attractive audience than KB's present
> following. It could generate metrics that could prove to
> advertisers that there's a saleable audience for this
> format. It would be another reason to take the station in a
> more consistent 60s-based direction (like the "old" 'HTT,
> nudge nudge wink wink), rather than the sometimes-obscure
> 50s-60s mix that is heard now. Plus DXers could listen all
> day, and catch Danny, Sandy, and more of Jackson.
>
> And while you're at it, offer it as a HD channel as well.
>
There have been some genuinely interesting and beneficial suggestions made about improving the plight of KB. All by people who enjoy listening to the station, the format or fans of the AM band.
Entercom, being the well-managed, disciplined company that we all know it to be, will likely NOT put KB in the forefront of ANYTHING until its other properties are taken care of.
The "Queen" at 500 Corporate Parkway (no, not Sue O'Neil, but perhaps Wheezie "Where's my Marlboro's and Wild Turkey?" Kramer, when she's in town) is Star 102.5. The Queen always, repeat, ALWAYS, gets hers first, followed by WBEN, WKSE and WGR. The Lake is somewhere in that pecking order too, but KB is by far, at the bottom of the priority list, only slightly above the company teapot, AM 1400. If there's going to be streaming, you'll likely hear it first done with Star and WBEN.
Giving KB all the benefit of the doubt, I don't see a bright future for the station in its current format. Wish that weren't the case, really I do.
Why do I see it this way? Comparitively speaking, KB doesn't get ANY of the support the other Entercom stations get. Hasn't from the get-go. It's treated as an appendage. You can't be successful operating under those circumstances. I think the suits felt that they'd hire Danny and Tom and they'd forge a path for the station, the listners would flock in and KB would knock off (or put a serious dent in) WHTT and KB would be on its merry way. That's a lot of weight to put on the shoulders of those two guys. It didn't happen. Yes, it was "Happy Days" there for the first few weeks, but the honeymoon lasted only a few weeks and what little buzz there was, died down and it was back to business as usual.
It didn't work out and KB didn't have a "Plan B." Now it sits rudderless, being patched together for the short term. I guess the upside is the ship is still afloat and isn't listing.
Suggestions for KB? I have none. Every viable format is taken. Don't even go there with Progressive Talk/Air America. The station is boxed-in by its sister AM's and Entercom isn't about to let KB get in the way of any of their higher-rated properties, whether on AM or FM. Maybe, just maybe, they put the format that's on WWWS on KB, and that gets some better shares. But what's the point?
Entercom WON'T sell KB and won't LMA it, either. So what's next? Same old, same old. Which is better than seeing or hearing the format "blown up" and sent packing. I'm sorry to be "the cloud in front of the silver-lining," but this thread was in need of an objective yet respectful opinion.
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