KBIG gone.....L.A.'s loss ?

[airpab]

I think so! It opens up a big hole in the market for someone with the "cajones" to do a fun, current and disco laden format. Movin is about to be history too....So which low rated station with a half-way decent signal could stand to make a change in L.A. ??

 

[halloaaryn]

I miss Boogie Nights

>

 

[Hunter]

I think so! It opens up a big hole in the market for someone with the "cajones" to do a fun, current and disco laden format. Movin is about to be history too....So which low rated station with a half-way decent signal could stand to make a change in L.A. ??

I would imagine that most broadcasters in LA are more interested in their ratings driven revenue than their "cajones". You have to hand it to KBIG for trying something you don't find in most markets, but the audience size didn't match the potential for their mamoth signal. While it may sound boring in comparison, I'm certain they will see strong increases in ratings - PPM issues with AC aside.

Although they don't have a good signal throughout key areas for the format in LA, 92.7 would be a good candidate for such a boutique format.

 

[calguy]

Boogie Nights was the most focused daypart in both music and talent and it's the biggest loss for the listener in this format change.
The regular music portions of the broadcast day for KBIG had really become an un-focused mess and KBIG hasn't sounded very good musically for 2 or 3 years. I'm wondering if Emmis might pick up shows like Disco Saturday Night or even Boogie Nights in an effort to get some of KBIG's departing listeners. I doubt they'll do it though since they can't really figure out what they're doing any better than KBIG.

 

[Hunter]

Boogie Nights was the most focused daypart in both music and talent and it's the biggest loss for the listener in this format change.
The regular music portions of the broadcast day for KBIG had really become an un-focused mess and KBIG hasn't sounded very good musically for 2 or 3 years.

Good point. It was a fun show to listen to.

 

[sfradio]

Boogie Nights was the most focused daypart in both music and talent and it's the biggest loss for the listener in this format change.
The regular music portions of the broadcast day for KBIG had really become an un-focused mess and KBIG hasn't sounded very good musically for 2 or 3 years. I'm wondering if Emmis might pick up shows like Disco Saturday Night or even Boogie Nights in an effort to get some of KBIG's departing listeners. I doubt they'll do it though since they can't really figure out what they're doing any better than KBIG.

according to ray rhodes myspace http://myspace.com/rayrhodes it looks like he is still gonna do disco Saturday night on my

 

[jrplbg]

Why keep Disco Saturday Night? They've let the show go to seed over the last couple of years. Used to win or very nearly win its slot every book, and now...

 

[henry]

The problem with KBIG's demise once again comes 'round to consolidation.

Had KBIG been operated by an independent operator, who only owned a half-dozen stations across the continent, and only KBIG in LA, they'd have invested into the station's sound and staff, making it top notch.

But when it's the red-headed stepchild of a cluster, it becomes a joke, trying to dance in a crowded room without stepping on any of their sibling's toes.

Believe me, it's all downhill from here.

 

[Marv-L.A.]

I've been saying the same thing for a long time; if KBIG were owned by someone else besides CC, it could be programmed aggressively as opposed to defensively, easily the #1 curse of clusterization.