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KBKS Stunting, Bender out

OT but wow...really? 'The Sound', in the 2nd-tier of billing right behind the big behemoth 97.3? I'm sure some of that revenue came from the old KMPS days but still, for a Soft AC, that's impressive. I wonder if they'll go up in the next PPM? It would be astonishing to see them beat 101.5.
OK...back to the 106.1 topic!
 
crainbebo said:
97.3 in San Diego recently flipped from Country to Sports.
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It did not really "flip" from country to sports. 97.3 was the home of KSON before Entercom consolidated with CBS and moved that format to 103.7, a channel with much better coverage (since Entercom was over the limit with KSON's repeater in the North County area). KSON is Entercom's top biller in the market.

That left 93.7 with no format, and no desire to move the lower rated and billing Energy format there. Thus they created The Machine, one of radio's bigger disasters of the decade, forcing them to become the Fan, removing part of the airstaff after the debacle. It's now ranked 24th in 25-54 in San Diego, and not a particularly big recommendation for the format.
 
crainbebo said:
OT but wow...really? 'The Sound', in the 2nd-tier of billing right behind the big behemoth 97.3?
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Good sales levels are as much a function of good management as of good ratings.

Entercom, as we all know, ended up with two country stations. They appear to have rather successfully switched some of the billing to the "other" one and have built a good base on the new format which has done well in the ratings (although it's very top heavy).

But you do point out something interesting, which is that occasionally a very successful station gets nuked. In this case, due to the format duplication in a newly-formed cluster. And, in fairness, we'll have to see how the 2018 revenues and even the 2019 figures are for the "set" of Entercom stations as a group.
 
DavidEduardo said:
The third tier is around about $7.5 million, and KBKS is at the high end of that group that includes KZOK, KQMV, KHTP and KNDD.
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That's an interesting group, and interesting that Kiss bills about as much as Movin. So perhaps this is mainly about replacing the morning show, rather than the entire format.
 
TheBigA said:
That's an interesting group, and interesting that Kiss bills about as much as Movin. So perhaps this is mainly about replacing the morning show, rather than the entire format.
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That would be the more logical move. But then, to cite the point that Crainbebo raised, Entercom, in the same market, blew up the higher billing country station to do a format with rather old demos... not totally logical but maybe good cluster strategy.
 
I can only imagine this is a morning show change and/or a rebranding.

I’m not privy to any iHeart financial info, but I can imagine Bender is one of the higher-paid morning show hosts in the area. Generally speaking, anybody who has been in the same position for well over a decade will make a good bit more than a newbie.

What it boils down to is how cheaply can the morning show be replaced while at least retaining the portion of the billing it creates? My guess is a piped-in morning show from another iHM station or a crew of young whippersnappers from Tulsa/Reno/any lesser market looking for their major market debut.

Either way, it’ll be a darned sight cheaper to run than retaining Bender and Molly.
 
DavidEduardo said:


That would be the more logical move. But then, to cite the point that Crainbebo raised, Entercom, in the same market, blew up the higher billing country station to do a format with rather old demos... not totally logical but maybe good cluster strategy.
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I’m still going with a rebrand/cheap morning show, but having Bobby Bones or the Woody Show on in Seattle may be critical for iHeart or for the actual talent themselves.
 
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Just listening after 6...aired legal ID, a song in, "Kiss...is...DEAD"...now messing with "Love Lies", slowing it down, backmasking, changing pitch, etc.
 
Going to bring in some folks from an unknown market in Wisconsin or Tulsa who are "amazing" what ya bet. I can see it now "Ricky, Tina, and the Ardvark in the morning" - Out of market newbies who sound like they should be on Mixx96 ain gonna cut it. This is Seattle. The track record of some calling the shots aint all that so I'd be cautious. Blowing up KUBE for Power. Throw on some interns from NYC iHeart and how well did that work out? Oh the canned big name am shows that syndicate... Yeah sure try that and we will be posting again in 18 months how well that turned out. Bender was that station and for good reason. He put that station on the map. What you need to do is give him his props on air. Pay tribute to him and send him off like the vet he his.

If they keep Molly they should do a "Bachelor" type audition with different folks trying to be her radio work husband.
 
ksradiogeek said:
Just listening after 6...aired legal ID, a song in, "Kiss...is...DEAD"...now messing with "Love Lies", slowing it down, backmasking, changing pitch, etc.
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I have no inside knowledge, but this seems to be a stunt for a contest or something like that, maybe not blowing up the KISS brand.

Today, they're hitting on the "KISS is dead" thing, emphasizing the KISS brand with the logo.

Years ago, KMXV in Kansas City did a "MIX is dead" stunt, which led into "MIX is dead . . . serious about giving you cash!"

Not saying they're doing this, but the emphasis on the KISS branding gives me pause. The "KISS is dead!" thing works perfect with Halloween next Wednesday.

Just my thoughts.
 
So far, this 'stunt' has gotten 100% negative reaction on social media. All the web site pages have been wiped clean, only to be found on Internet Archive now. The KISS IS Dead splash front page redirectes to the national IHeart listen live page. According to the comments on both Facebook and Twitter, calls and texts to the station go unanswered. It seems like they are just burning off the stop sets and sending the audience away.
 
CaliRadioFan said:
So far, this 'stunt' has gotten 100% negative reaction on social media.
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It's always interesting for me to read various industry polls about FM radio, and how they say users are more passionate about other services, such as Pandora or Spotify. Then you change the format of their favorite FM station, and all of a sudden the passion appears. It's usually passion in a negative direction. But it's still passion. You see the loyalty that people have for something like FM radio that they typically don't express when asked. One often wonders if the audience expressed that passion earlier, the format might not have gone away.
 
Unless the stunt really does go into a new format which I think it will. iHeart *wants* the Woody Show in every major market. Seattle is no exception. I could see Kiss going to 96.5-HD2 and Alt going to 106.1...
 
crainbebo said:
Unless the stunt really does go into a new format which I think it will. iHeart *wants* the Woody Show in every major market. Seattle is no exception. I could see Kiss going to 96.5-HD2 and Alt going to 106.1...
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And it's thinking like this that has kept you out of the corner office, the pd chair and why you are relegated to posting on this site. None of that will happen. Seriously this has to be comedy.... Kiss moving to an HD2 signal - PLEASE for the love of god don't shit post. IF this was reddit you'd be downvoted to hell.
 
Or MAYBE it's a sign that the market is over-saturated with too many signals … many under one owner who can't figure out what to do with two or three of their licenses much less how to compete with other owners with "surplus signals" also trying to figure out what to do. Made sense twenty + thirty years ago … now we have streams and Sirius for audio choices and many of those programmed more to special audience tastes without extensive financial overhead.
 
The stunt sounds pretty interesting. Music slowing down and speeding up, interrupting in the middle of it, incomplete tracks, excess auto-tune, reversing sometimes, studdering, sounding like it's playing in low bandwidth, etc... Still running ads though.
 
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