KBLX going to Entercom

[wdb2003]

Well this caught everybody off guard. KBLX is the last true full power Urban AC station in California. All the others close to it are Rhythmic Oldies. Lets hope Entercom keeps the format.

 

[kilamanjero]

Yeah, one would hope they do, indeed. They are the needed competition in the San Francisco Bay Area that keeps KMEL and KISQ on their toes targeting 25-49 demographics that enjoys urban music in the market.

 

[science]

Isn’t KJLH in Los Angeles Urban AC? Anyway, I think it would be unfortunate for San Francisco – Oakland to loose KBLX. I hate to think that Rhythmic AC KISQ will be the only alternative left. Unfortunately Entercom only has two Urban AC’s in its station portfolio (Greensboro, NC 20.1% Black Demo, and Norfolk, VA 31.6% Black Demo). San Francisco-Oakland is only 7.2% Black Demo which is too low for the Entercoms and Clear Channels of this world. So as others have speculated I would think Entercom will switch formats as soon as they can.

Maybe someone can look at the model that other radio markets with small black demos have done; go the non-commercial radio route (Las Vegas, Minneapolis-St. Paul, Austin for example) Heck, even little Des Moines, Iowa has a non-com Urban AC that uses Cumulus Medias “The Touch” Urban AC format.

 

[kilamanjero]

Isn’t KJLH in Los Angeles Urban AC? Anyway, I think it would be unfortunate for San Francisco – Oakland to loose KBLX. I hate to think that Rhythmic AC KISQ will be the only alternative left. Unfortunately Entercom only has two Urban AC’s in its station portfolio (Greensboro, NC 20.1% Black Demo, and Norfolk, VA 31.6% Black Demo). San Francisco-Oakland is only 7.2% Black Demo which is too low for the Entercoms and Clear Channels of this world. So as others have speculated I would think Entercom will switch formats as soon as they can.

Maybe someone can look at the model that other radio markets with small black demos have done; go the non-commercial radio route (Las Vegas, Minneapolis-St. Paul, Austin for example) Heck, even little Des Moines, Iowa has a non-com Urban AC that uses Cumulus Medias “The Touch” Urban AC format.

The thing is San Francisco-Oakland market is unique in the fact that urban stations don't only target blacks rather blacks, Latinos, and Asians. KMEL is the textbook example of this considering only 4 of their full timers are black and the rest are Latino and Asian. Entercom would have to be foolish just to run after some other audience just because they assume only blacks in the Bay Area listens to urban stations in this market. If that was true KMEL wouldn't be still in existence and KISQ would be a full fledged rhythmic AC rather than an urban oldies station.

 

[wdb2003]

Isn’t KJLH in Los Angeles Urban AC? Anyway, I think it would be unfortunate for San Francisco – Oakland to loose KBLX. I hate to think that Rhythmic AC KISQ will be the only alternative left. Unfortunately Entercom only has two Urban AC’s in its station portfolio (Greensboro, NC 20.1% Black Demo, and Norfolk, VA 31.6% Black Demo). San Francisco-Oakland is only 7.2% Black Demo which is too low for the Entercoms and Clear Channels of this world. So as others have speculated I would think Entercom will switch formats as soon as they can.

Maybe someone can look at the model that other radio markets with small black demos have done; go the non-commercial radio route (Las Vegas, Minneapolis-St. Paul, Austin for example) Heck, even little Des Moines, Iowa has a non-com Urban AC that uses Cumulus Medias “The Touch” Urban AC format.

Nope its more of a Urban Contempary station that plays unfocus music with Hip Hop now in the mix. It doesnt compare to KBLX sound at all.

 

[wdb2003]

Isn’t KJLH in Los Angeles Urban AC? Anyway, I think it would be unfortunate for San Francisco – Oakland to loose KBLX. I hate to think that Rhythmic AC KISQ will be the only alternative left. Unfortunately Entercom only has two Urban AC’s in its station portfolio (Greensboro, NC 20.1% Black Demo, and Norfolk, VA 31.6% Black Demo). San Francisco-Oakland is only 7.2% Black Demo which is too low for the Entercoms and Clear Channels of this world. So as others have speculated I would think Entercom will switch formats as soon as they can.

Maybe someone can look at the model that other radio markets with small black demos have done; go the non-commercial radio route (Las Vegas, Minneapolis-St. Paul, Austin for example) Heck, even little Des Moines, Iowa has a non-com Urban AC that uses Cumulus Medias “The Touch” Urban AC format.

The thing is San Francisco-Oakland market is unique in the fact that urban stations don't only target blacks rather blacks, Latinos, and Asians. KMEL is the textbook example of this considering only 4 of their full timers are black and the rest are Latino and Asian. Entercom would have to be foolish just to run after some other audience just because they assume only blacks in the Bay Area listens to urban stations in this market. If that was true KMEL wouldn't be still in existence and KISQ would be a full fledged rhythmic AC rather than an urban oldies station.

Very true kilamanjero. Something thats missing from Los Angeles radio for years. Having a Urban focus station that has diversity in its playlist. They dont use the on air slogan Today R&B or Classixc Soul. KBLX actually sounds like KJLH in its early years with a live 24 hour staff and a local morning show. I know its pointless to some owners its all about what makes money. Entercom has made changes in my hometown Kansas City so if its not making any money changes are coming.

 

[wdb2003]

LOL sorry for the errors I was in a rush to finish