They call it New R&B 102.9 out of a combination of arrogance and hubris. 'It was awful before but we are so smart that we fixed it." Nothing was good before Entercom. Entercom knows everything and is the only company that really knows what they are doing. Just look at The Wolf, The Game, KFOX and the way they have dismantled KOIT until it sounds like STAR. And how the chipped away at one of America's top Classical station, KDFC until they could kick it to the curb.
They just don't understand that San Franciso is different. Whatever format they switch to after they finish (intentionally?) destroying KBLX with do as well as their other disasters.
As Forrest Gump said, "Stupid is as stupid does."