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KBRG Super Estrella?

R

Radiomusik

Looking through an old SC Hispanic Charity Ball doc from 1993. Scroll to page 5: https://www.hfsv.org/wp-content/uploads/2022/02/HF-Ball-1993.pdf

It appears that the Super Estrella name was used in the Bay Area originally before Entravision owned rights on the name for the Los Angeles market. When exactly did KBRG 104.9 become Super Estrella? I'm pretty sure during this time it was operated by EXCL. KBRG was owned by Radio America, Inc. Bahia Radio throughout the 1980s. Not sure what were the names used on KBRG before Super Estrella under Radio America, Inc ownership? There was a blog somewhere on the net it was formerly called "La Chiquitita".

There isn't enough documented history on Spanish-language radio in the Bay Area.
 
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Radiomusik said:
It appears that the Super Estrella name was used in the Bay Area originally before Entravision owned rights on the name for the Los Angeles market. When exactly did KBRG 104.9 become Super Estrella? I'm pretty sure during this time it was operated by EXCL.
Click to expand...

This doesn’t completely answer your question, but, if my memory is correct, Entravision was a TV operator and got into radio by buying EXCL. So, most of those Entravision formats started with EXCL. Entravision might’ve had a station or two before it got EXCL, but it didn’t have many.
 
Kent said:
This doesn’t completely answer your question, but, if my memory is correct, Entravision was a TV operator and got into radio by buying EXCL. So, most of those Entravision formats started with EXCL. Entravision might’ve had a station or two before it got EXCL, but it didn’t have many.
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Yes Entravision owned KBRG and KLOK before they sold it to Univision back in 2006. If I remember that correctly. EXCL originally started in the South Bay by a Chicago businessman named Christopher Marks before acquiring more west coast radio markets throughout the 1990s. At that time EXCL was probably in the top 3 of owning most Spanish-language stations after HBC and SBS. They had some sort of a division called Latin Communications Group.
 
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Based on what I found on sources on KBRG’s timeline. Here’s a list of the prior Spanish-language formats.

1969-1983 as KBRG 105.3 Caballero Radio (Regional Mexican)
1983 as KDOS 104.9 La Chiquitita (Regional Mexican)
1983-1992 as 104.9 La Nueva KBRG (Regional Mexican)
1993-1995 as 104.9 Super Estrella (Spanish AC)
1995-1997 as KBRG 104.9 Radio Romantica (Spanish AC)
1997-2006 as KBRG 100.3 Radio Romantica (Spanish AC)
2006-2014 as KBRG 100.3 Recuerdo (Spanish Adult Hits)
2014-2018 as KBRG 100.3 Mas Variedad (Spanish Adult Hits)
2018-present as KBRG 100.3 Amor (Spanish AC)
 
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