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KBSZ moving from Wickenburg to Mesa/AJ

K

KeithE4

Found this on RadioLocator: KBSZ has a CP to move to Mesa (COL Apache Junction), running 320 watts days and 50 watts nights, non-directional. The transmitter location is in NE Mesa near Usery Mountain Park. I don't know where the studio (if there is one) will be located, or the proposed format. It will also move from 1250 to 1260 kHz. The CP was granted on 3/13/08. Anybody have more details? This one is new to me.

Of course, this means that KASC, the ASU student station in Tempe, will have to move.

But why bother? I understand KBSZ, despite it's interesting format, had few listeners, even considering the size of Wickenburg, and the station was for sale. But why would they bother move to Mesa/AJ, with minimal coverage into Phoenix & Scottsdale during the day and none at night?

Link: RadioLocator.com
 
My guess is really LOCAL service... Superserve AJ and Mesa. That's how they've survived out Wickenburg way. The rate card will likely have bigger numbers on it than it does now, just by the number of potential ears that could hear it compared to now... Now, if anyone actually WANTS to listen, that's another thing...

I'll give it a shot just out of curiosity. But I wonder what they'll do with the technical installation... Put a tower up in the hills overlooking those homes in Las Sendas? Or use an existing tower in the neighborhood? And the ground system will probably be lousy...I guess they couldn't find a flood basin in the neighborhood... Makes you wonder how far 50 watts will go at night.

(Advantage KAZG, if they'd use theirs!)
 
Mark Andrews said:
My guess is really LOCAL service... Superserve AJ and Mesa. That's how they've survived out Wickenburg way.
Click to expand...

Trouble is, they didn't survive in Wickenburg. That's why they're moving to the far-east valley.

The rate card will likely have bigger numbers on it than it does now, just by the number of potential ears that could hear it compared to now... Now, if anyone actually WANTS to listen, that's another thing...
Click to expand...

I doubt it; depends on who they're targeting. The area is mostly seniors and comparatively poor people, except for the neighborhood the tower will be located near. Advertisers don't target seniors & poor people. Yet another Spanish-language AM station won't work either. Too many of them now.

My guess is that they'll program one of the following:
(1) Religion, either in English or Spanish (yeah, like the valley needs another one of those!).
(2) Contract to be a repeater of a Phoenix station with poor coverage into that area. Candidates include KOY, KMVP, KNUV, KPHX, or KVVA-FM. Yeah, I know those stations target seniors and Hispanics (other than KPHX), but KBSZ would be paid to rebroadcast, not sell ads.

I'll give it a shot just out of curiosity. But I wonder what they'll do with the technical installation... Put a tower up in the hills overlooking those homes in Las Sendas? Or use an existing tower in the neighborhood? And the ground system will probably be lousy...I guess they couldn't find a flood basin in the neighborhood... Makes you wonder how far 50 watts will go at night.

(Advantage KAZG, if they'd use theirs!)
Click to expand...

50 watts will pretty much only cover the horse farms and trailer parks in east Mesa and AJ. Not much of an advertiser's dream audience there. The Gumpdusky Lumberyard's 52 watts covers south Snobsdale, the Salt River community, and east Phoenix - not wealthy areas either.
 
KeithE4 said:
(Advantage KAZG, if they'd use theirs!)

50 watts will pretty much only cover the horse farms and trailer parks in east Mesa and AJ. Not much of an advertiser's dream audience there. The Gumpdusky Lumberyard's 52 watts covers south Snobsdale, the Salt River community, and east Phoenix - not wealthy areas either.
Click to expand...

In certified '76 Gremlin radio reception tests, Lumberyard 14~Forty with 52 watts is listenable north to PV Mall. Therefore Nurse Jeff and I suspect the same for most of Tempe; south of Shea in Scottsdale; portions of west Mesa north of the Superstition; as well as the SRPMIC (not to be confused with TMISU). More bodies and more bucks than where KBSZ wants to plant their stick. So come on Gumpdusky...get off the lamptimer and give us 24/Seven!!
 
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