This trends big winner, KBZT 94.9,
Huge movement.
What's the story here?
Huge movement.
What's the story here?
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KBZT - The big mover
- Thread starter StLouisSam
- Start date
KUSS - the big loser
> > What's the story here?
>
> The audience is listening.
>
> Stay Tuned.
>
What happened to KUSS? I bet Clear Channel is KUSS'ing about these numbers. They'll bounce back.
Looks like KFMB-FM does know Jack, but My listeners never met him.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
> > What's the story here?
>
> The audience is listening.
>
> Stay Tuned.
>
What happened to KUSS? I bet Clear Channel is KUSS'ing about these numbers. They'll bounce back.
Looks like KFMB-FM does know Jack, but My listeners never met him.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
They didn't move that much...
> This trends big winner, KBZT 94.9,
> Huge movement.
>
> What's the story here?
>
There is no story Sam.
These are only trends, and only general accumulatons.
You know we can't talk about the "math" here of it.
KIOZ, KBZT and 91X were all very close. Too close to call.
And, too early too.
> This trends big winner, KBZT 94.9,
> Huge movement.
>
> What's the story here?
>
There is no story Sam.
These are only trends, and only general accumulatons.
You know we can't talk about the "math" here of it.
KIOZ, KBZT and 91X were all very close. Too close to call.
And, too early too.
Re: They didn't move that much...
From one trend to the next they jumped over 25%.
Don't tell me that's not much.
From one trend to the next they jumped over 25%.
Don't tell me that's not much.
Re: They didn't move that much...
> From one trend to the next they jumped over 25%.
>
> Don't tell me that's not much.
>
Actually all they did was get rid of a very bad February, and replace it with a high/side number. There is nothing that indicates any real growth.
> From one trend to the next they jumped over 25%.
>
> Don't tell me that's not much.
>
Actually all they did was get rid of a very bad February, and replace it with a high/side number. There is nothing that indicates any real growth.
Re: They didn't move that much...
> > From one trend to the next they jumped over 25%.
> >
> > Don't tell me that's not much.
> >
>
> Actually all they did was get rid of a very bad February,
> and replace it with a high/side number. There is nothing
> that indicates any real growth.
>
And, not to mention that their summer concert show was a complete BUST.
> > From one trend to the next they jumped over 25%.
> >
> > Don't tell me that's not much.
> >
>
> Actually all they did was get rid of a very bad February,
> and replace it with a high/side number. There is nothing
> that indicates any real growth.
>
And, not to mention that their summer concert show was a complete BUST.
Re: They didn't move that much...
> > > From one trend to the next they jumped over 25%.
> > >
> > > Don't tell me that's not much.
> > >
> >
> > Actually all they did was get rid of a very bad February,
> > and replace it with a high/side number. There is nothing
> > that indicates any real growth.
> >
>
> And, not to mention that their summer concert show was a
> complete BUST.
>
I'll bet all the good name acts are playing Street Scene, thats why it was a bunch of no names.
> > > From one trend to the next they jumped over 25%.
> > >
> > > Don't tell me that's not much.
> > >
> >
> > Actually all they did was get rid of a very bad February,
> > and replace it with a high/side number. There is nothing
> > that indicates any real growth.
> >
>
> And, not to mention that their summer concert show was a
> complete BUST.
>
I'll bet all the good name acts are playing Street Scene, thats why it was a bunch of no names.
One word. Extraps.
Extrapolations in a single trend mean nothing. Next trend will tell the truth in the matter.
Extrapolations in a single trend mean nothing. Next trend will tell the truth in the matter.
Re: They didn't move that much...JUST 25%
Well, I give up.
Jack-FM in Los Angeles showed the exact same increase and that's the story of the year, but here's an independently programmed alternative station and it's a non story.
I'm going to stop trying top figure out what would be considered good news around here.
> > > > From one trend to the next they jumped over 25%.
> > > >
> > > > Don't tell me that's not much.
> > > >
> > >
> > > Actually all they did was get rid of a very bad
> February,
> > > and replace it with a high/side number. There is nothing
>
> > > that indicates any real growth.
> > >
> >
> > And, not to mention that their summer concert show was a
> > complete BUST.
> >
> I'll bet all the good name acts are playing Street Scene,
> thats why it was a bunch of no names.
>
Well, I give up.
Jack-FM in Los Angeles showed the exact same increase and that's the story of the year, but here's an independently programmed alternative station and it's a non story.
I'm going to stop trying top figure out what would be considered good news around here.
> > > > From one trend to the next they jumped over 25%.
> > > >
> > > > Don't tell me that's not much.
> > > >
> > >
> > > Actually all they did was get rid of a very bad
> February,
> > > and replace it with a high/side number. There is nothing
>
> > > that indicates any real growth.
> > >
> >
> > And, not to mention that their summer concert show was a
> > complete BUST.
> >
> I'll bet all the good name acts are playing Street Scene,
> thats why it was a bunch of no names.
>
Re: They didn't move that much...JUST 25%
> Well, I give up.
>
> Jack-FM in Los Angeles showed the exact same increase and
> that's the story of the year, but here's an independently
> programmed alternative station and it's a non story.
>
> I'm going to stop trying top figure out what would be
> considered good news around here.
Jack actually saw steady increases from the Arrow base. KBZT simply has seen the normal up and down wobbles that it always has had. On station exceeded its pre vious format level, in two steady jumps. KBZT just wandered around between its historical highs and lows.
> Well, I give up.
>
> Jack-FM in Los Angeles showed the exact same increase and
> that's the story of the year, but here's an independently
> programmed alternative station and it's a non story.
>
> I'm going to stop trying top figure out what would be
> considered good news around here.
Jack actually saw steady increases from the Arrow base. KBZT simply has seen the normal up and down wobbles that it always has had. On station exceeded its pre vious format level, in two steady jumps. KBZT just wandered around between its historical highs and lows.
K
KMRichards
Guest
Re: They didn't move that much...JUST 25%
> Well, I give up.
Oh, how I wish that were true.
> Jack-FM in Los Angeles showed the exact same increase and
> that's the story of the year, but here's an independently
> programmed alternative station and it's a non story.
Anyone who would like to see how Sam misinterprets ratings, even when the process is explained to him, is welcome to visit the Los Angeles board. Look for the closed threads.<P ID="signature">______________
</P>
> Well, I give up.
Oh, how I wish that were true.
> Jack-FM in Los Angeles showed the exact same increase and
> that's the story of the year, but here's an independently
> programmed alternative station and it's a non story.
Anyone who would like to see how Sam misinterprets ratings, even when the process is explained to him, is welcome to visit the Los Angeles board. Look for the closed threads.<P ID="signature">______________
</P>
Re: They didn't move that much...JUST 25%
So a .6 wobble is within the margin of error for a station that hovers between low and high 2's?
I really am trying to understand.
What perplexes me is that, considering the money that is riding on each tenth of a point and the technology that is available, that there can be such a margin of error. I find it unacceptable that the industry pours so much money into these ratings subscriptions and the provider cannot guarentee acurate results.
> > Well, I give up.
> >
> > Jack-FM in Los Angeles showed the exact same increase and
> > that's the story of the year, but here's an independently
> > programmed alternative station and it's a non story.
> >
> > I'm going to stop trying top figure out what would be
> > considered good news around here.
>
> Jack actually saw steady increases from the Arrow base. KBZT
> simply has seen the normal up and down wobbles that it
> always has had. On station exceeded its pre vious format
> level, in two steady jumps. KBZT just wandered around
> between its historical highs and lows.
>
So a .6 wobble is within the margin of error for a station that hovers between low and high 2's?
I really am trying to understand.
What perplexes me is that, considering the money that is riding on each tenth of a point and the technology that is available, that there can be such a margin of error. I find it unacceptable that the industry pours so much money into these ratings subscriptions and the provider cannot guarentee acurate results.
> > Well, I give up.
> >
> > Jack-FM in Los Angeles showed the exact same increase and
> > that's the story of the year, but here's an independently
> > programmed alternative station and it's a non story.
> >
> > I'm going to stop trying top figure out what would be
> > considered good news around here.
>
> Jack actually saw steady increases from the Arrow base. KBZT
> simply has seen the normal up and down wobbles that it
> always has had. On station exceeded its pre vious format
> level, in two steady jumps. KBZT just wandered around
> between its historical highs and lows.
>
Re: They didn't move that much...JUST 25%
> So a .6 wobble is within the margin of error for a station
> that hovers between low and high 2's?
Yes. Plus or minus 0.4 is likely the margin of error in that share range in SD. A station I am associate with frequenctly has excursions in INDIVIDUAL months from as low as a 1.4 to as high as a 2.8. This is because each INDIVIDUAL month has 1/3 the total sample, and is very volatile. If one month is very wobbly, it can drive the entire trend off by huge amounts. KBZT has a range, in fact, that is a whole share point wide. This is normal. Low share stations have larger woble ranges as a percentage of total average share than bigger stations as the big stations have gotten more diaries and are less wobbly.
>
> I really am trying to understand.
>
> What perplexes me is that, considering the money that is
> riding on each tenth of a point and the technology that is
> available, that there can be such a margin of error. I find
> it unacceptable that the industry pours so much money into
> these ratings subscriptions and the provider cannot
> guarentee acurate results.
The margin or error is something you can calculate. Arbitron gives instructions on how to do it in every book.
Stations can and will pay for only so much sample size. Sample size determines reliability. Ideal is a census... 100% of all persons. Anything less has error.
To cut margin of error of a survey in half, one has to quadruple sample size. This would make a survey in SD (or anywhere) too expensive for staitons,a nd of little additonal value to advertisers (who use multi book averages, anyway) so they don't do it.
What is needed is a move to better multimedia technology, the Portable People Meter, which is undergoing final testing now in Texas. The diary, however, is just as accurate as the PPM... but it is not new technology and can not do as many tricks.
>
>
>
>
>
> > > Well, I give up.
> > >
> > > Jack-FM in Los Angeles showed the exact same increase
> and
> > > that's the story of the year, but here's an
> independently
> > > programmed alternative station and it's a non story.
> > >
> > > I'm going to stop trying top figure out what would be
> > > considered good news around here.
> >
> > Jack actually saw steady increases from the Arrow base.
> KBZT
> > simply has seen the normal up and down wobbles that it
> > always has had. On station exceeded its pre vious format
> > level, in two steady jumps. KBZT just wandered around
> > between its historical highs and lows.
> >
>
> So a .6 wobble is within the margin of error for a station
> that hovers between low and high 2's?
Yes. Plus or minus 0.4 is likely the margin of error in that share range in SD. A station I am associate with frequenctly has excursions in INDIVIDUAL months from as low as a 1.4 to as high as a 2.8. This is because each INDIVIDUAL month has 1/3 the total sample, and is very volatile. If one month is very wobbly, it can drive the entire trend off by huge amounts. KBZT has a range, in fact, that is a whole share point wide. This is normal. Low share stations have larger woble ranges as a percentage of total average share than bigger stations as the big stations have gotten more diaries and are less wobbly.
>
> I really am trying to understand.
>
> What perplexes me is that, considering the money that is
> riding on each tenth of a point and the technology that is
> available, that there can be such a margin of error. I find
> it unacceptable that the industry pours so much money into
> these ratings subscriptions and the provider cannot
> guarentee acurate results.
The margin or error is something you can calculate. Arbitron gives instructions on how to do it in every book.
Stations can and will pay for only so much sample size. Sample size determines reliability. Ideal is a census... 100% of all persons. Anything less has error.
To cut margin of error of a survey in half, one has to quadruple sample size. This would make a survey in SD (or anywhere) too expensive for staitons,a nd of little additonal value to advertisers (who use multi book averages, anyway) so they don't do it.
What is needed is a move to better multimedia technology, the Portable People Meter, which is undergoing final testing now in Texas. The diary, however, is just as accurate as the PPM... but it is not new technology and can not do as many tricks.
>
>
>
>
>
> > > Well, I give up.
> > >
> > > Jack-FM in Los Angeles showed the exact same increase
> and
> > > that's the story of the year, but here's an
> independently
> > > programmed alternative station and it's a non story.
> > >
> > > I'm going to stop trying top figure out what would be
> > > considered good news around here.
> >
> > Jack actually saw steady increases from the Arrow base.
> KBZT
> > simply has seen the normal up and down wobbles that it
> > always has had. On station exceeded its pre vious format
> > level, in two steady jumps. KBZT just wandered around
> > between its historical highs and lows.
> >
>
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