KCAL FM ratings are now laughable.

[36james]

yep i cant believe where they are right now, like i said last month, update your music or your format will flip,

http://ratings.****************/cgi-bin/rol.exe/arb379

now at a dismal 1.0 rating! and with the coverage their signal covers, they could be doing better in the ratings, sad to see a great station being wasted.

 

[36james]

http://radio-locator.com/cgi-bin/pat?call=KCAL&service=FM&status=L&hours=U

here is their coverage area.

 

[david]

http://radio-locator.com/cgi-bin/pat?call=KCAL&service=FM&status=L&hours=U
here is their coverage area.

Interesting that this coverage map does NOT take into account at all the impact of KWIZ 96.7 in Santa Ana, which is local throughout central Orange County, and as such KCAL does not penetrate any closer than Diamond Bar.

 

[davideduardo]

http://radio-locator.com/cgi-bin/pat?call=KCAL&service=FM&status=L&hours=U

here is their coverage area.

The usable (that is, capable of generating ratings) is about 20% inside the innermost red contour.

 

[36james]

Anaheim Broadcasting should just sell off KCAL fm 96.7 to KWIZ, that way they would have coverage throughout most of LA, Riverside, and San Bernardino county.

 

[davideduardo]

Anaheim Broadcasting should just sell off KCAL fm 96.7 to KWIZ, that way they would have coverage throughout most of LA, Riverside, and San Bernardino county.

Neither KCAL nor KWIZ covers a significant percentage of the population of LA County. The 70 dbu of each station does not even touch LA County, and even the 65 dbu of KCAL does not hit LA County.

Plus... the LA market and the IE market are not sold together, so simulcasting is not of real economic benefit.

 

[lp]

KCAL will be fine.

 

[davideduardo]

KCAL will be fine.

With billings off 60% since 2006, that is a questionable statement.

 

[Neel]

Anaheim Broadcasting should just sell off KCAL fm 96.7 to KWIZ, that way they would have coverage throughout most of LA, Riverside, and San Bernardino county.

No... we don't need to lose any more English stations. Though not my first choice, I still have KCAL as a preset and it's alright to listen to from time to time.

 

[AM FM listener]

I heard them while visiting San Bernardino today. They sounded awful. They had a lot of commercials, which is surprising if their ratings are so low. They either have great sales people or are selling the time very cheaply. When they weren't playing commercials, they were doing a lot of promos and talking. When they did play music, it was the head-banging, chainsaw type of rock music one does not hear on the radio much these days. That is probably heaven for fans of that music but there sure aren't as many fans of that music as there used to be. How long before a format change?

 

[lp]

When they did play music, it was the head-banging, chainsaw type of rock music one does not hear on the radio much these days.

Those are new tweaks, and looking at yesterdays playlist, it's not all that extreme. That position has served them well in the not too distant past. If it'll work anywhere, it'll work in the IE.

 

[MarkW]

The station is pretty much sticking to the same (awful) music formula it's used for the past couple years. They've broadened the scope a bit (to include some 70's classics), but the core of the playlist remains 80's butt rock + 90's hard rock & alternative.

It is basically a bad attempt to replicate 105.1 in Fresno.

The playlist is garbage. They should transition to an Active Rock playlist instead, similar to Rock 105.3 in San Diego.

 

[AM FM listener]

I do not think a younger skewing rock format, such as Active Rock, will work there anymore. The youngsters (less than 30) in Riverside/SB are mostly hispanic. I think if they want to stick with rock music, they are going to have to target older listeners (30+) with a more adult sounding style of rock. Of course, they may ultimately abandon rock all together.

 

[36james]

I would change it to Hot adult contemporary or try a talk station similer to KFI-AM, those 2 options I think would work well out in the iE, but then you would compete against the Am Talk station, which I believe is AM 590 KTIE.

 

[AM FM listener]

I would change it to Hot adult contemporary or try a talk station similer to KFI-AM, those 2 options I think would work well out in the iE, but then you would compete against the Am Talk station, which I believe is AM 590 KTIE.

Hot AC could work. There isn't a local one there now and that format is on the uptrend nationally. Perhaps a rhythmic-leaning version of Hot AC to take older listeners away from KGGI and KQIE, which are both doing well.

 

[stewie]

and with the coverage their signal covers, they could be doing better in the ratings

What coverage map are you looking at?

 

[36james]

Stewie, the coverage map provided on radiolocator, where the lighting bolt is and the I, which means the station info type in KCAL on radiolocator, then go to the 2 icons next to the station ID, the second one is the 1 you click, then click view coverage map, it will show you the coverage area

 

[davideduardo]

Stewie, the coverage map provided on radiolocator, where the lighting bolt is and the I, which means the station info type in KCAL on radiolocator, then go to the 2 icons next to the station ID, the second one is the 1 you click, then click view coverage map, it will show you the coverage area

A caveat: the usable coverage area is slightly inside the innnermost red contour on www.radio-locator.com

While the red contour is pretty much the limits for reliable, listenable in-car listening, about two thirds of listening takes place at home and for that, a 65 dbu signal is pretty much the minimum usable strength for those locations.

 

[stewie]

Stewie, the coverage map provided on radiolocator, where the lighting bolt is and the I, which means the station info type in KCAL on radiolocator, then go to the 2 icons next to the station ID, the second one is the 1 you click, then click view coverage map, it will show you the coverage area

A caveat: the usable coverage area is slightly inside the innnermost red contour on www.radio-locator.com

While the red contour is pretty much the limits for reliable, listenable in-car listening, about two thirds of listening takes place at home and for that, a 65 dbu signal is pretty much the minimum usable strength for those locations.

I saw the coverage map and noticed it was a Class A. Spent many years working on the broadcast engineering side of the house. Just didn't think it was a good signal by any means.