KCBS takes a nosedive

[36james]

as justpassingthrough noticed i was right, now KCBS is down to 2.1 in ratings for PPM for March. good noticing.

 

[recto101]

Lets hope its just a blip in the books.

 

[michael hagerty]

Yeah, but how's the 25-54? KRTH went down 6+, but up in the money demo.

 

[Marv-L.A.]

I believe David stated in the previous book that KCBS was 7th in the market in 25-54, and ranked in the top 15 nationally in billing.

Unless those numbers, and the first one in particular, absolutely plunged in the newest book or the just-released BIA/Kelsey billing ratings for 2011, they're certainly not going to contemplate flipping to another format.

 

[davideduardo]

I believe David stated in the previous book that KCBS was 7th in the market in 25-54, and ranked in the top 15 nationally in billing.

They are down to 9th in billing in LA, and since the last semester of 2011, have lost about 35% of the 25-54 AQH share. The decline is very consistent, bit by bit, month by month.

 

[michael hagerty]

I believe David stated in the previous book that KCBS was 7th in the market in 25-54, and ranked in the top 15 nationally in billing.

They are down to 9th in billing in LA, and since the last semester of 2011, have lost about 35% of the 25-54 AQH share. The decline is very consistent, bit by bit, month by month.

Well, then...

 

[robnokshus06]

KNX-FM anyone?

 

[justpassingthough]

Jack has been on the air for nearly a decade now, but the music hasn't really changed. Its the same stale mix of music it has always been. I've always referred to it as 'lowest common denominator', as in, "hey, you haven't heard this song on the radio 4 million times already and its such an inoffensive hit, lets play it again!". For a station that is supposed to be about variety and surprising musical choices, its the most boring and predictable station on LA radio. The novelty wore off long ago, and the "snarky" comments and lack of DJs seem played at this point, too.

This format had a chance to evolve and stay relevant, but its definitely showing its age, in my opinion.

 

[michael hagerty]

Jack has been on the air for nearly a decade now, but the music hasn't really changed. Its the same stale mix of music it has always been. I've always referred to it as 'lowest common denominator', as in, "hey, you haven't heard this song on the radio 4 million times already and its such an inoffensive hit, lets play it again!". For a station that is supposed to be about variety and surprising musical choices, its the most boring and predictable station on LA radio. The novelty wore off long ago, and the "snarky" comments and lack of DJs seem played at this point, too.

This format had a chance to evolve and stay relevant, but its definitely showing its age, in my opinion.

Well, lessee here....KNX-FM's "Young Sound" lasted 5 years, "The Mellow Sound" lasted 10....KKHR was three...the re-birth of KNX-FM was two or three...KODJ was two or three, CBS-FM was four, Arrow was 10 and Jack's turning 7.

So...yeah, on the average, it's about time for another format change at 93.1.

 

[Skyboyrox]

Meanwhile KAMP continues to rise in billing and KROQ remains a financial force All under Weatherly's domain. Did it ever occur to anyone that the same salesforce is moving some of those dollars where the heat is? #9 in billing in L.A. ain't flipping when combo'd with those two...

 

[justpassingthough]

Maybe Jack would be an even easier sell if it was more complimentary to KAMP and KROQ in demos. Since the music mix has changed very little since its inception, I imagine the median age of its listeners has also gone up 5 to 10 years.

Perhaps a music refresh to shift things away from the 80s towards 90s and the 2000s would keep it more in line with the demos. Of course, you also risk cannibalizing KROQ if you're too heavy on 90s alternative product.

 

[AM FM listener]

Maybe Jack would be an even easier sell if it was more complimentary to KAMP and KROQ in demos. Since the music mix has changed very little since its inception, I imagine the median age of its listeners has also gone up 5 to 10 years.

Perhaps a music refresh to shift things away from the 80s towards 90s and the 2000s would keep it more in line with the demos. Of course, you also risk cannibalizing KROQ if you're too heavy on 90s alternative product.

I would think AMP targets 12-34, KROQ 18-44, Jack 25-54 and KRTH 35-64 so they all seem to fit together pretty nicely.