KCCL get River Cats baseball broadcasts for 2008

[TedL]

Results Radio's Jack Fritz is making his presence felt at KCCL, Placerville, just weeks after inking an Local Marketing Agreement for the station as a precursor to obtaining 70 percent of a new company that will own the station.

(Breath here after long sentence. It's a print sentence, not one for reading on-air.

The first game and broadcast of all 144 regular-season games is April 3 on the road.

KCCL picks up where KTKZ, 1380, Sacramento left off at the end of last season. Johnny Doskow makes the jump for his eighth season as the River Cats' radio announcer.

(First seen on allaccess.com. Search found details at:
http://sacramento.bizjournals.com/sacramento/stories/2008/03/17/daily53.html?surround=lfn )

Ted

 

[mclovin]

Someone help wipe the drool off the KCCL sales staff

 

[Michael Rivers Kramer]

Someone help wipe the drool off the KCCL sales staff

One thing an Oldies station relies on is cume. What do you think will happen to a station when the P2's and P3s tune in to get their oldies fix and hear minor league baseball. There are too many games, and the games are too long!

It must be the revenue potential, but I have to wonder. First the games were on KCTC, then KSTE, the KTKZ...Talk about a hot potato or a fickle team ownership.

If KRTH were to start carrying the Dodgers or the Angels, I would just die.

 

[TedL]

Maybe there's a format flip coming, and this is a part of the "yet to be unveiled" format??

Sports in Stereo? (I'm being somewhat facetious.)

But, if KMJE, 101.5, Gridley moves to Woodland and stick btw Woodland, Davis and Sacto... there's the possibility of moving formats around within the cluster while trying to find a format that works for each facility's strengths and weaknesses.

Does that sounds like radio programming by the spaghetti method? Fling it at the wall and see if it sticks?

Unfortunately for 92.1, a change in programming would be one more in a long series of wall-flingings.

Anyone remember the frequency's sign on format (as KWNN, as I recall): Five minute clips from motivational speakers? There was a network they affiliated with that filled the airtime.

Frequent format changes: How not to win friends and influence people.

With the Sacramento market so "over-radioed" (47-something stations cited as buyers of overlapping stations claim there won't be a concentration of control) could it be that they'll just have to settle for cable network-like ratings... aka "very small" and find a way to survive?

It ain't like 40-50 years ago when KROY was king and Top-40 ruled in many markets. And you'd have called KNBR, SF an MOR.

Ted.

 

[salesslap]

My sources tell me that it's purely a revenue move, as in $60,000. Nothing more, nothing less. The fact that this is the fourth play-by-play home in less than ten years should tell you something.

 

[mclovin]

But, if KMJE, 101.5, Gridley moves to Woodland and stick btw Woodland, Davis and Sacto... there's the possibility of moving formats around within the cluster while trying to find a format that works for each facility's strengths and weaknesses.

Does that sounds like radio programming by the spaghetti method? Fling it at the wall and see if it sticks?

I honestly don't think there will be any flipping; maybe tweaking, but not a full flip. I've listened to KMJE and it is pretty good, more aggresive than Mix, but with the right blend of fun 80's and 90's cuts. Who knows what MY 92.5 will sound like once they tighten things down, but as it stands now I could see KMJE contending as a Mainstream AC.

 

[Michael Rivers Kramer]

But, if KMJE, 101.5, Gridley moves to Woodland and stick btw Woodland, Davis and Sacto... there's the possibility of moving formats around within the cluster while trying to find a format that works for each facility's strengths and weaknesses.

Does that sounds like radio programming by the spaghetti method? Fling it at the wall and see if it sticks?

I honestly don't think there will be any flipping; maybe tweaking, but not a full flip. I've listened to KMJE and it is pretty good, more aggresive than Mix, but with the right blend of fun 80's and 90's cuts. Who knows what MY 92.5 will sound like once they tighten things down, but as it stands now I could see KMJE contending as a Mainstream AC.

Successful mainstream stations like Mix 96 and KOIT are NOT aggressive. The format is not supposed to be cutting edge.

Even with the move to Woodland, as a class A 11 miles west of Sacramento is not going to be competitive enough signal wise with KYMX.

I'm starting to think that they will simulcast 92.1 with it since they don't have overlapping 70 dbu contours, they might make one halfway decent station out of two smaller signals. It depends on what they do and of course, how much revenue potential between the two stations. What makes them more money...two formats
on opposite ends of the market, or one format simulcasted.

 

[newsperson]

Newsperson responds:

I have worked with the Rivercats and their standard deal is a 2-year affiliation. So in each situation the contracts expiered.

Clear Channel was not doing much with 650 KSTE at night so they were willing to accept an all barter deal that included in park promotions, tickets and billboards. Then Clear Channel had a policy change and decided to get rid of all barter possible including ABC news and Paul Harvey. So before that contract was up there was no longer any interest at KSTE.

Salelap; are they realing paying compensation for clearance now?

The Rivercats could be more than just revenue if the station makes the commitment and knows how to exploit it.

What are your thoughts?

 

[mclovin]

[
Successful mainstream stations like Mix 96 and KOIT are NOT aggressive. The format is not supposed to be cutting edge.

Even with the move to Woodland, as a class A 11 miles west of Sacramento is not going to be competitive enough signal wise with KYMX.

I'm starting to think that they will simulcast 92.1 with it since they don't have overlapping 70 dbu contours, they might make one halfway decent station out of two smaller signals. It depends on what they do and of course, how much revenue potential between the two stations. What makes them more money...two formats
on opposite ends of the market, or one format simulcasted.

Ac stations aren't agressive in nature, yes. But there are some songs that MIX in particularly never touch that are dead on for their format. IMO, Mix 96 is a very weak AC station.

On the other hand, you make perfect sence with a strategy of simulcasting 1 format on both signals...less overhead with the tools to reach the same amount of audience and businesses.