You're right Monty. KBBA was my first paying radio job in 1989. At least it was supposed to be. My first few checks bounced and after that I only got sporadic cash payments. I only stayed six months before getting a better job elsewhere. Those were dark days with decrepit equipment and terrible 15 second commercials. Within two years KBBA, which had been owned by the Riddle family for nearly four decades, was off the air. It sold in 1992 for a mere $7500. I still have the R&R announcement from April 17, 1992.
But it was resurrected and today seems to be doing well:
http://www.kewi690.com/
It's owned by Landers Broadcasting, which I've assumed must be connected to all the Landers car dealerships in town. It has what looks from the outside like a charming radio operation located on the town square in Benton by the courthouse.
I'm not sure what happened to KGKO. Back in the late '80s it had an FM counterpart: KAKI-FM 107.1, known as K-107, where I did one air shift one night (which I still have on tape) while hoping to get a job there and escape KBBA. But a week or so later nearly the entire air staff was let go after getting word that it could upgrade the FM to (I think) 50,000 watts at 106.7, making it a full fledged Little Rock station. The owner (I think Preston Bridges, who had also originally had a stake in KBBA) soon sold the FM, keeping only KGKO-AM. I don't find anything while doing a search, so I don't know if it has disappeared. It had been a daytime only station.
During my short time working in that town I realized how difficult it was for small Benton broadcasters to compete with Little Rock signals blasting in.