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KDAY 93.5 Resumes Streaming

"This digital grand strategy unites our legendary music together with ‘KDAY Nation’ listeners anytime, anyplace and anywhere across the world."

Unfortunately, unless all these digital options are 100% simulcast and PPM encoded, and all the digital listeners are in the L.A. market, they aren't going to improve the ratings, which are flat and which has always been the problem with selling ad time to stay afloat.

The "legendary brand and music" are meaningless if they don't generate revenue, and I don't see where all this digital outreach is going to help in that regard. Hope Meruelo is making enough money at channel 22 to keep 93.5 propped up.
 
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