• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KDAY how much revenue are they making?

3

34james

Banned
Just wanted to know how much signal challenged KDAY is making? When your signal is limited, there isn't much value in the station. If he sells it he wont get much out of it. KPWR on the other hand is the cash cow for Merudo.
 
I remember KNAC. The most that station made was a million dollars, even though it was signal challenged as well. But I doubt Merudo is making that much off KDAY.
 
34james said:
I remember KNAC. The most that station made was a million dollars, even though it was signal challenged as well. But I doubt Merudo is making that much off KDAY.
Click to expand...

No, he is "making" more.

KDAY is billing around $6 million a year, enough to be moderately profitable. Still, not a great return on investment, even though they bought it quite inexpensively. That level of billings puts it among the top 250 or so stations in the US... out of 11,0000 commercial operations.

KNAC, just before it became KBUE, was billing considerably more than $1 million. Liberman paid $13 million for it, which was between 3 and 4 times gross billings at the time (they paid a bit of a premium to get an LA area FM, even if it was a class A, but it is an A with 6,000,000 persons in the 60 dbu coverage area). I'm fairly confident of this, as I was there.

Keep in mind that we don't know how much a station is "making". "Making" is a standard term for bottom line profit after taxes. What we do know with reasonable accuracy is how much a station is billing; that means "gross receipts before expenses".
 
Last edited:
34james said:
Just wanted to know how much signal challenged KDAY is making? When your signal is limited, there isn't much value in the station. If he sells it he wont get much out of it. KPWR on the other hand is the cash cow for Merudo.
Click to expand...

We don't know how much it is making, but we know the gross billings are in the $6 million range.

A 60 dbu signal that covers 6,000,000 people is hardly limited in the conventional sense of the term. And we have to take into account that most of the station's target audience lives under the coverage area of that signal.

FYI, KPWR's billings were off nearly 25% in 2017 vs. 2016.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom