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KDAY Ratings

D

Dj Woody

I was looking for the KDAY ratings on All Access, but I don't see them on the list. Why? Do they not make it to the list?
 
Most likely the station hasn't been subscribing to Nielsen Audio (formerly Arbitron) for a while, thus the station wouldn't show in publicly released reports.
 
I dug through my boxes of radio memorabilia---also known as "junk"---and found several printouts of Arbitron/Nielsen Audio ratings. Throughout most of 2010-11-12, KDAY's audience share was 1.3, 1.4 or 1.5, although in July of 2011 KDAY was up to a 1.7. The station usually ranked #24, 25, 26 or 27 during those years. In September 2013, KDAY ranked 27th with a 1.3, up from 1.2. In October, KDAY was 38th with a 1.2. In November, KDAY's share was still 1.2 but the station dropped to 29th.
 
The January ratings were released on February 17. For reasons I can not explain, other than to say "Somebody goofed," Radio-Online listed KDAY (1.6) between KCAQ (0.2) and KGMX (0.1). By using my amazing powers of mathematical computation, I was able to mentally correct the error and put KDAY where it belongs, tied for #24.

http://ratings.****************/cgi-bin/rol.exe/arb003
 
LARadioRewind said:
The January ratings were released on February 17. For reasons I can not explain, other than to say "Somebody goofed," Radio-Online listed KDAY (1.6) between KCAQ (0.2) and KGMX (0.1). By using my amazing powers of mathematical computation, I was able to mentally correct the error and put KDAY where it belongs, tied for #24.

http://ratings.****************/cgi-bin/rol.exe/arb003
Click to expand...

Ah! I see that now. Thanks.

Another question, I was on air on Saturday night at the same time a friend of mine was on air at another station. We were both mixing and didn't even know we were up against each other until this morning. Even though it was afterhours, do they still rate those shows? How can I find out how we both did?
 
Dj Woody said:
Ah! I see that now. Thanks.

Another question, I was on air on Saturday night at the same time a friend of mine was on air at another station. We were both mixing and didn't even know we were up against each other until this morning. Even though it was afterhours, do they still rate those shows? How can I find out how we both did?
Click to expand...

24 hours of each day are rated. If by "after hours" you mean "overnights" there are ratings, but the sample is very small and for all but the biggest stations, the numbers are very bouncy. To look at one single day during a couple of late night or overnight hours is way outside the area of reliability. In fact, in those hours, most stations have 0.0 for individual hours.

A subscribed station can try to pull the data out of a custom report, though.
 
DavidEduardo said:


24 hours of each day are rated. If by "after hours" you mean "overnights" there are ratings, but the sample is very small and for all but the biggest stations, the numbers are very bouncy. To look at one single day during a couple of late night or overnight hours is way outside the area of reliability. In fact, in those hours, most stations have 0.0 for individual hours.

A subscribed station can try to pull the data out of a custom report, though.
Click to expand...

I see... This clears things up. I don't want to ask the station because I was invited and I don't want to bother them with that. It was more of a curiosity for me. Thanks.
 
Robert Biltmore Jennings said:
KDAY and ratings = oxymoron
Click to expand...

In 18-49 the station has a 2.3 share, and a 12+ cume of over 900,000 persons.

While that is not "Top 10" performance, it is definitely a decent achievement for a Class A FM that only puts a usable signal over 30% of the market population.

And that performance is good enough for the station to be in the top 5% of all 11,100 commercial stations in the US ranked on gross billings.
 
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