kilamanjero said:
DavidEduardo said:
kilamanjero said:
Looks like urban radio is dead in LA, but then again it has been since 2006...
KJLH?
Oh, you mean the radio station with a weak class A that doesn't even cover the whole LA radio market with a market-grade signal? Nope, it is practically non-existent, IMO. Move up to a class B then it might have some relevancy. Urban radio in LA is dead.
Ever since the mainstream urban incarnation of "The Beat" died on 100.3 frequency has been gone since 2006 has how long it has been dead in LA. Blame it on Radio One or Clear Channel not seeing the use of the intellectual property of "the Beat" again to bring back something "CHRurban" back or Emmis with Power, but regardless it is dead in LA.
Unlike the former R&B stations like KACE or
KUTE, KKBT was the only true urban in Los Angeles to have a full market signal. And keep in mind before CC grew overnight, KKBT's former owner was Evergreen Media, which also owned KMEL in San Fran. Both KKBT and KMEL were broadbased urban stations at their heyday in the 1990s in California. They had a unique approach to maintaining the format because Evergreen wanted both R&B outlets to have a diverse airstaff in order to have a diverse audience, hence the "No Color Lines" attribute. Money was made still, and they played whatever titles even if they did not crossover to the Hot 100.
Radio One's problem at the time was Cathy Hughes was not interested in non-Black audiences (at least at the time), and it showed in how they programmed KKBT after the frequency swap. That cost KKBT much of the Hispanic/Latino audience, and it was tweaked to death literally.