KDES 98.5 mentions in some IDs they are now in HD. But the dropped Both Art Laboe and Charlie Tuna's program from the station. The web site has both their names removed from the DJ lineup.
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KDES 98.5 Starts HD broadcasting Drops Laboe and Tuna.
- Thread starter gwise96557
- Start date
T
Thomps2525
Guest
Most oldies/classic-hits stations are dropping 1960s music and focusing on '70s-80s-90s. Art Laboe's show is mostly 1950s-60s-70s but it attracts a high percentage of younger listeners. Charlie Tuna's show is '70s-based. David Eduardo will have to tell us how those shows fared, ratings-wise, on KDES. David can also describe the ethnic makeup of Palm Springs. Because of differing ratios of various ethnic groups in different cities, programs that are successful in one city may not do well in another. But the station still airs Bob Malik's Sunday-morning Beatles program. Why would KDES can Tuna (sorry) and Laboe but keep the Beatles?
The Palm Springs market is 48% Hispanic, 38% Non-Hispanic white, and 5% each Black and Asian. In the under-40 demos, the market is about 60% Hispanic.
Going for the rather un-Hispanic appeal Beatles vs. the amazing appeal of Laboe is a myster.
KDES has gone 4.4,3.5,2.7 12plus. The tuna show tanked first in mid days and then did even worse in morning drive. It is all kdes music during the Tuna show. The daily show does not provide different music. As a result of morning drive bombing the whole station went down the tubes and Art Laboe's numbers went down. I recall only a couple of times that happened in the 20 years or so he has been on kdes. Management made a knee jerk reaction to that and dropped Laboe. Big mistake. They have finally gone to mostly late 70's and 80's hits but are more than a year behind KDGL 106.9 in doing so and it is most likely too late. GM Jack Broady is now doing morning drive. He had been doing afternoon drive on co-owned KPSI-FM. The evening shift remains jockless. KDES has been behind KDGL 25-54 for the past few books.
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